Presentation on chapter 9.

1. Business Communication
Adapted from NETA PowerPoint for Essentials of Business Communication by
Lisa Jamieson
Collecting Data

2. The Business Writing Process

3. Primary vs. Secondary Sources

4. Secondary Sources: Print
BOOKS PERIODICALS

5. Secondary Sources: Electronic
INTERNET DATABASES

6. Online Search Tips
Consider Google Scholar
Use advanced search
techniques (2.2 “Research
Methods”)

7. Locating Credible Sources
•Currency
•Authority
•Content
•Accuracy
Image source

8. Generating Primary Data
• Surveys
• Interviews
• Observation and
experimentation
Image source

9. Sample Survey

10. Image source

11. Summary
• Learned how to collect data for reports effectively from
primary and secondary sources.

12. References
Craig, E. (2019, September 20). Market research: The difference between primary and
secondary sources [Video]. YouTube.
https://www.youtube.com/watch?v=5bPDNt9463g
Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication
(9th Canadian Edition). Nelson.
Jamieson, L. (2019). Chapter 9: Communicating in the digital-age workplace [PowerPoint
slides]. Nelson.

13. Image Sources
[Data, value, posterity] [Drawing]. [n.d.]. ProjectBI. https://www.projectbi.net/primary-
secondary-data-analysis-method/
Morris, K. (2018, Novembe 20). How to evaluate websites [Infographic]. Kathleen Morris
Primary Tech. https://www.kathleenamorris.com/2018/11/20/evaluate-
websites/
Survey about immigration and banking habits [Image]. [n.d.] Survey Monkey.
https://www.surveymonkey.com/r/2XK6MPQ
[Primary and secondary sources] [Infographic]. [n.d.]. Christopher’s Revisions.
http://christophersrevision.weebly.com/market-research.html