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Intercultural Communication
Prepared by
Vaidehi Hariyani
(Research Scholar)
Department of English,MKBU
What is English for us?
 Symbolizes in Indians’ minds as better education, better culture and
higher intellect.
Introduction
Intercultural or cross-cultural communication is an
interdisciplinary field of research that studies how
people understand each other across group
boundaries of various sorts: national, geographical,
ethnic, occupational, class or gender.
Researchers generally view intercultural communication as a
problem created by differences in behaviors and world views
among people who speak different languages and who belong
to different cultures. However, these problems may not be very
different from those encountered in communication among
people who share the same national language and culture.
United States Europe
It has traditionally been
related to the behavioral
sciences, psychology and
professional business
training.
Europe it is mostly
associated with
anthropology and
the language
sciences.
Background
 TESOL (Teaching English to Speakers of Other Languages) has always
had as its goal the facilitation of communication among people who do
not share the same language and national culture.
 But before the Second World War, the term 'culture' meant knowledge
about great works of literature, social institutions and historical events,
acquired through the translation of written texts.
 The rise of linguistics and of the social sciences after the Second World
War, and the demands of market economies, gave prominence to
spoken language and to communication across cultures in situations of
everyday life.
Cont…
 The principles of intercultural communication developed by Hall and his
colleagues in the Foreign Service were used by the Peace Corps,
founded in the early 1960s.
 In the 1970s these studies were employed by the international business
community and applied to the training of salespeople and corporate
executives.
 In the 1980s, following the Civil Rights Movement and the demands for
cultural recognition by ethnic groups and minorities, intercultural
communication became relevant also to ethnically diverse groups within
one and the same country and was used by social workers and
educators.
Some of the major facets of human interaction
that intercultural communication has helped to
define are:
 the situation of communication itself; e.g. the socially conventionalized roles adopted
by participants, their expected norms of interaction and interpretation, the way they
construct a shared sense of reality;
 • the stereotypes they entertain of each other, as individuals and as members of a social
group;
 • their non-verbal and par verbal behavior;
 • the way they save their own and each other's face;
 • the way they structure their discourse to meet their communicative goals;
 • the attitudes, values and beliefs (called also 'discourses') they share with the social
group they belong to;
 • the way their language reflects these deeper discourses;
 • the way members of different groups realize various speech acts (like making
compliments, requests or apologies).
Major aspects of human interaction
communication
 The situation of communication itself
 Their nonverbal and paraverbal behavior
 The way they structure their to meet their communicative goals
 The way members of different groups realize various speech acts
Management in intercultural communication
 Get feedback from multiple parties
 Build relations face to face
 Improve listening and observation skill
 Use words, picture, gesture
Problems in Intercultural communication
Problem in message transmission
The message that the receiver interprets may be very
different from what the speaker intended
Unable to find understanding
Urgent problems and conflict .
To Sum up:-
Intercultural communication will have to deal with
shifting identities and crosscultural networks rather
than with autonomous individuals located in stable
and homogeneous national cultures.
There is and will always be a need of wider thinking
attitude and practical attitude.

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Intercultural communication

  • 1.
  • 2. Intercultural Communication Prepared by Vaidehi Hariyani (Research Scholar) Department of English,MKBU
  • 3. What is English for us?  Symbolizes in Indians’ minds as better education, better culture and higher intellect.
  • 4. Introduction Intercultural or cross-cultural communication is an interdisciplinary field of research that studies how people understand each other across group boundaries of various sorts: national, geographical, ethnic, occupational, class or gender.
  • 5. Researchers generally view intercultural communication as a problem created by differences in behaviors and world views among people who speak different languages and who belong to different cultures. However, these problems may not be very different from those encountered in communication among people who share the same national language and culture.
  • 6. United States Europe It has traditionally been related to the behavioral sciences, psychology and professional business training. Europe it is mostly associated with anthropology and the language sciences.
  • 7. Background  TESOL (Teaching English to Speakers of Other Languages) has always had as its goal the facilitation of communication among people who do not share the same language and national culture.  But before the Second World War, the term 'culture' meant knowledge about great works of literature, social institutions and historical events, acquired through the translation of written texts.  The rise of linguistics and of the social sciences after the Second World War, and the demands of market economies, gave prominence to spoken language and to communication across cultures in situations of everyday life.
  • 8. Cont…  The principles of intercultural communication developed by Hall and his colleagues in the Foreign Service were used by the Peace Corps, founded in the early 1960s.  In the 1970s these studies were employed by the international business community and applied to the training of salespeople and corporate executives.  In the 1980s, following the Civil Rights Movement and the demands for cultural recognition by ethnic groups and minorities, intercultural communication became relevant also to ethnically diverse groups within one and the same country and was used by social workers and educators.
  • 9. Some of the major facets of human interaction that intercultural communication has helped to define are:  the situation of communication itself; e.g. the socially conventionalized roles adopted by participants, their expected norms of interaction and interpretation, the way they construct a shared sense of reality;  • the stereotypes they entertain of each other, as individuals and as members of a social group;  • their non-verbal and par verbal behavior;  • the way they save their own and each other's face;  • the way they structure their discourse to meet their communicative goals;  • the attitudes, values and beliefs (called also 'discourses') they share with the social group they belong to;  • the way their language reflects these deeper discourses;  • the way members of different groups realize various speech acts (like making compliments, requests or apologies).
  • 10. Major aspects of human interaction communication  The situation of communication itself  Their nonverbal and paraverbal behavior  The way they structure their to meet their communicative goals  The way members of different groups realize various speech acts
  • 11. Management in intercultural communication  Get feedback from multiple parties  Build relations face to face  Improve listening and observation skill  Use words, picture, gesture
  • 12. Problems in Intercultural communication Problem in message transmission The message that the receiver interprets may be very different from what the speaker intended Unable to find understanding Urgent problems and conflict .
  • 13. To Sum up:- Intercultural communication will have to deal with shifting identities and crosscultural networks rather than with autonomous individuals located in stable and homogeneous national cultures. There is and will always be a need of wider thinking attitude and practical attitude.