Presentation on chapter 8.

1. Business Communication
Adapted from NETA PowerPoint for Essentials of Business Communication by
Lisa Jamieson
Business Reports

2. What is a report?
• A persuasive offer to solve a
problem, provide services, or
sell equipment or other
products.
Image source

3. Informal vs Formal Reports
Informal Formal
• Offers work or services • Product of thorough
investigation and analysis

4. Information vs. Analytical Reports
Information Analytical
• Presents data
• Descriptive
• Analyzes data
• Interpretative

5. Direct vs. Indirect Reports
Direct Indirect
• Purpose stated at
beginning
• Recommendations stated
at closing

6. Audience Analysis and Report
Organization

7. Report Formats
Electronic
Letter
Memo
Digital
Infographic
Manuscript

8. Sample Report
• Cisco Internet Report
• Cisco Internet White Paper

9. Reports can be…
•Solicited or unsolicited
•Internal or external
•Formal or informal
•Informational or
analytical
•Direct or indirect
•Written in a variety of
formats
Image source

10. Summary
• Defined what a business report is
• Learned to distinguish between different types of
reports
• Explored different report formats

11. References
Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication
(9th Canadian Edition). Nelson.
Jamieson, L. (2019). Chapter 8: Communicating in the digital-age workplace [PowerPoint
slides]. Nelson.

12. Image Sources
[Stamp saying request for proposal] [Photograph]. [n.d.]. Vizion.
https://www.vizion.com/blog/create-your-own-rfp-with-these-rfp-examples/
[Person writing notes and typing on computer] [Photograph]. [n.d.] Insurance Thought
Leadership.https://www.insurancethoughtleadership.com/tag/informal-report/