This document discusses color theory and the use of color. It explains that there are three primary colors - red, yellow and blue - which can be combined to create secondary colors. Colors are arranged on a color wheel. Complementary colors are directly across from each other on the wheel. Warm colors like red, orange and yellow tend to come forward while cool colors like blue and green recede. Color trends are influenced by social, economic and technological changes. Understanding color theory helps designers anticipate client preferences.

1. COLOR
J59 | FALL 2010

2. FINALLY

3. THE COLOR WHEEL
PRIMARY COLORS
SECONDARY COLORS
TERTIARY COLORS

4. HOW COLORS ARE MADE
PRIMARY + PRIMARY
=SECONDARY
+ =
SECONDARY +
PRIMARY =TERTIARY
+ =

5. STARE AT THE DOT FOR 60 SECONDS - THEN CLOSE YOUR EYES TIGHT.

6. WHAT COLOR DID YOU SEE?

7. YOUR EYES AND BRAIN CELLS HAVE
ABSORBED ONE COLOR - RED.
YOUR BRAIN TRIES TO BALANCE
THAT OUT WITH THE COMPLEMENT
OF RED - GREEN.

8. COLOR COMBINATIONS
COMPLEMENTARY - COLORS DIRECTLY ACROSS
FROM EACH OTHER
RED & GREEN
ORANGE & BLUE
VIOLET & LIME GREEN
PURPLE & YELLOW

9. COLOR COMBINATIONS
TRIADS - THREE COLORS EQUAL DISTANCE
FROM EACH OTHER
RED, YELLOW, BLUE - PRIMARY TRIAD
ORANGE, GREEN, PURPLE -
SECONDARY TRIAD

10. COLOR COMBINATIONS
SPLIT COMPLEMENT TRIADS - A COLOR + THE
COLORS ON EACH SIDE OF ITS COMPLEMENT
RED, BLUE-GREEN AND YELLOW-GREEN
YELLOW-ORANGE, LIME-GREEN
AND PURPLE

11. COLOR COMBINATIONS
ANALOGOUS COLORS - COLORS NEXT TO EACH
OTHER ON THE COLOR WHEEL
RED, RED-ORANGE, ORANGE
AQUA, BLUE, BLUEISH-PURPLE

12. SHADES AND TINTS
WE CAN EXPAND OUR COLOR PALETTE BY USING
SHADES AND TINTS OF COLORS
HUE - PURE COLOR
TINT - HUE PLUS WHITE
SHADE - HUE PLUS BLACK

13. SHADES AND TINTS
CHOOSE A COLOR COMBINATION, AND USE
VARIOUS SHADES AND TINTS OF THOSE COLORS.
DESIGN INC.
ORANGE, GREEN, PURPLE -
SECONDARY TRIAD
DESIGN INC.
ORANGE (TINT), GREEN (TINT),
PURPLE (SHADE)

14. MONOCHROMATIC COLORS
A COLOR COMBINATION COMPOSED OF
ONE HUE WITH ANY NUMBER OF ITS
CORRESPONDING TINTS AND SHADES

15. COLOR TONES
TONE IS THE RELATIVE BRIGHTNESS,
DEEPNESS OR HUE OF ANY COLOR.
TRY NOT TO HAVE HUES WITH SIMILAR TONES
NEXT TO EACH OTHER.
MY BIG MY BIG
COMPANY COMPANY

16. WARM AND COOL COLORS
WARM COLORS
COOL COLORS
WHAT DO YOU NOTICE ABOUT THESE COLORS?
WARM COLORS COME TO THE FRONT.
COOL COLORS RECEDE INTO THE BACKGROUND.

17. WARM AND COOL COLORS
WHAT EMOTION DO YOU FEEL FROM EACH?

18. WARM AND COOL COLORS
WARM COLORS POP OFF THE PAGE

19. WARM AND COOL COLORS
USE OF WARM COLOR SHOULD BE SUBTLE

20. PSYCHOLOGY OF COLOR
WE...
“SEE RED” WHEN WE ARE ANGRY
“GET THE BLUES”
ARE GREEDY FOR “GREEN”
ASSIGN PINK TO GIRLS
ASSIGN BLUE TO BOYS
OTHERS?

21. PSYCHOLOGY OF COLOR
WHY WARM
VS COLD?

22. WHAT DOES COLOR SAY ABOUT YOUR BRAND?
BLUE - DEPENDABLE ... GREEN - FRESH ... ORANGE - FRIENDLY ... RED - POWERFUL
SOURCE: HTTP://WWW.COLOURLOVERS.COM

23. RGB OR CMYK
RGB MADE UP OF RED, GREEN AND BLUE
RGB USED FOR COMPUTER MONITORS,
TV SETS, THEATERS
CMYK MADE OF CYAN, MAGENTA,
YELLOW AND BLACK
CMYK USED IN PRINT INDUSTRY

24. “HOT” COLORS
VARIOUS ORGANIZATIONS PREDICT COLOR TRENDS FOR
FASHION AND INTERIOR DESIGN
COLOR TRENDS ARE CONTINUALLY EVOLVING BECAUSE
THEY ARE DRIVEN BY EVER-CHANGING SOCIAL,
ECONOMIC, TECHNOLOGICAL AND ENVIRONMENTAL
FACTORS
STAYING INFORMED OF COLOR TRENDS IS KEY TO
SUCCESS FOR ARCHITECTS AND DESIGNERS BECAUSE
THEY CAN ANTICIPATE CLIENT PREFERENCES

25. DUPONT

26. DUPONT

27. PANTONE

28. END