Color Part 1

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The document discusses elements of color design including color characteristics like hue, value, and chroma. It describes primary, secondary, and tertiary colors on the color wheel. Color can be mixed through tints by adding white, tones by adding gray, or shades by adding black. Warm colors seem to advance visually and are said to increase appetite, while cool colors have the opposite effects. Color schemes should use bright colors in small doses and less bright colors in larger areas.

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CHARACTERISTICS OF COLOR: ,[object Object],[object Object],[object Object]

COLOR CATEGORIES ON THE COLOR WHEEL ,[object Object],[object Object],[object Object]

COLOR MIXING ,[object Object],[object Object],[object Object],[object Object]

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“ PRIMARY” COLOR SCHEME ,[object Object],[object Object],[object Object],[object Object],[object Object]

WARM COLORS ,[object Object],[object Object],[object Object]

The “Principle of the Elephant and the Hummingbird”: Bright colors in smallish doses, and larger areas in less-bright colors

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Color Part 1

1. ELEMENTS OF DESIGN Color

4. Diagram of the Munsell Color System

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12. A PRIMARY COLOR SCHEME

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20. COOL COLORS

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25. The “Principle of the Elephant and the Hummingbird”: Bright colors in smallish doses, and larger areas in less-bright colors

Color Part 1

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