Color theory provides guidance for mixing colors and understanding their visual impacts. It describes key color concepts like primary colors, secondary colors, warm and cool colors, complementary colors, and analogous colors. The color wheel is a central tool that shows primary colors and how all other hues are derived from mixing them. It also illustrates how colors relate and combine, providing the basis for color harmony in visual works.
Colour is a phenomenon of light.
Colour induces different feelings in individuals according to the environment.
Colour alters the appearance of object.
Colour is one of the most powerful of elements and has tremendous expressive qualities.
Color is one of the most expressive elements because
its quality affects our emotions directly and immediately.
This presentation has all about the colors & it's theory includes about the colors, history, Physiological Principles of Color etc.
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Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Colour is a phenomenon of light.
Colour induces different feelings in individuals according to the environment.
Colour alters the appearance of object.
Colour is one of the most powerful of elements and has tremendous expressive qualities.
Color is one of the most expressive elements because
its quality affects our emotions directly and immediately.
This presentation has all about the colors & it's theory includes about the colors, history, Physiological Principles of Color etc.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
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Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
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Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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White wonder, Work developed by Eva TschoppMansi Shah
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1. COLOR
THEORY
Reference Book for the Serious Art Student: “An Introduction to Art Techniques”,
by Ray Smith, Michael Wright, and James Horton; DK Publishing;1995
Drawing I – Course 0104340 Instructor: Dr. Brown
2. Objectives
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Students will review and discuss:
•Color Theory
•Color Intensity
•Color Intensity
•Luminance / Value
•Tint and Shade
•Color Wheel
•Primary Colors
•Secondary Colors
•Tertiary Colors
•Warm and Cool Colors
•Warm and Cool Colors
•Discuss the visual impact of Warm and Cool colors
•Complimentary / Contrasting colors
•Analogous colors
•Monochromatic Colors
4. C l Th
Color Theory
• In the visual arts, color theory is a body of
, y y
practical guidance to color mixing and the
visual impacts of specific color
combinations
combinations.
• Specifically, color is light, and light is
composed of many colors—those we see are
the colors of the visual spectrum: red, orange,
yellow, green, blue, and violet. Objects absorb
certain wavelengths and reflect others back to
certain wavelengths and reflect others back to
the viewer. We perceive these wavelengths as
color.
5. I t it t ti d l i t l t d t
Intensity, saturation and value are inter-related terms
and have to do with the description of a color.
Usually colors with the same hue are distinguished
Usually, colors with the same hue are distinguished
with adjectives referring to their lightness or darkness
in value, such as with "light blue", "pastel blue", "vivid
blue”.
blue .
Example of MONOCHROMATIC COLOR scheme. A color scheme
made up of shades, values, and tones of one color.
6. Intensity: The brightness or dullness of a
y g
hue. One may lower the intensity by adding
white or black.
Value: A measure of the amount of light
reflected from a hue. Those hues with a high
t t f hit h hi h l i
content of white have a higher luminance or
value.
7. Shade and tint are terms that refer to a
variation of a hue.
Shade: A hue produced by the addition of black.
Tint: A hue produced by the addition of white
Tint: A hue produced by the addition of white.
8. COLOR WHEEL
The color wheel or color circle is the basic tool for combining
colors. It is the basis of color harmony. The wheel
encompasses various aspects of color theory, which assists
artists to make strategic color decisions.
9. Primary, Secondary and Tertiary Colors
The primary colors are red,
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yellow and blue.
The three secondary colors
(green orange and purple) are
(green, orange and purple) are
created by mixing two primary
colors.
Red + Yellow = Orange
Red + Yellow Orange
Yellow + Blue = Green
Red + Blue = Purple
Another six tertiary colors are
created by mixing primary and
secondary colors.
10. W d C l
Warm and Cool
Colors
The color wheel can be
The color wheel can be
divided into warm and cool
colors.
Warm colors are vivid and
energetic, and tend to
advance in space.
Cool colors give an
impression of calm, and
create a soothing impression.
g p
White, black and gray are
considered to be neutral.
13. If l i d
If a color is made
lighter by adding
white the result is
white, the result is
called a tint.
If black is added, the
darker version is
called a shade.
And if gray is added
And if gray is added,
the result is a different
tone
tone.
15. C l t C t ti C l
Complementary or Contrasting Colors
Colors that are opposite each other on the color
pp
wheel are considered to be complementary colors
(example: red and green). Also opposite color
groups like warm and cool colors are considered
groups like warm and cool colors are considered
as complimentary or contrasting colors.
17. C
Analogous colors are a series of three colors/shades that appear side-by-side on the color wheel, such as red, red-orange and orange, for example
Analogous colors are a series of three colors/shades that appear side-by-side on the color wheel, such as red, red-orange and orange, for example
Analogous colors are a series of three colors/shades that appear side-by-side on the color wheel, such as red, red-orange and orange, for example
Analogous colors are a series of three colors/shades that appear side-by-side on the color wheel, such as red, red-orange and orange, for example
Analogous Colors
Analogous colors are a series of
three colors/shades that appear
pp
side-by-side on the color wheel,
such as blue, green and yellow-
green for example
green, for example.
The colors in this color group
always have one color in common
always have one color in common.
They usually match well and create
d f t bl d i
serene and comfortable designs.
20. This is the basis of color harmony. The wheel encompasses
COLOR y p
various aspects of color theory, which assists artists to make
strategic color decisions.
WHEEL
Red, yellow and blue make up this color group. These
colors are used in combination to create all other colors.
PRIMARY
COLORS
Green, orange and purple make up this color group.
Th l d th i l k th l
Secondary
These colors and the primary colors make up the color
wheel.
Secondary
Colors
21. These are the colors that lie between the primary and
secondary colors They are made by mixing a primary color
TERTIARY
COLORS secondary colors. They are made by mixing a primary color
and a secondary color. These include yellow-green, blue-
green, red-violet and others.
COLORS
These colors are a series of three colors /shades that appear side-
by-side on the color wheel, such as red, red-orange and orange, for
ANALOGOUS
COLORS by side on the color wheel, such as red, red orange and orange, for
example. The colors in this group always have one color in
common.
COLORS
22. Colors that are directly across from each other on the color
wheel -for example, blue and yellow, red and green.
COMPLIMENTARY
or CONTRASTING
COLORS
COLORS
These colors occupy roughly the right side of the color
WARM These colors occupy roughly the right side of the color
wheel, from red to yellow-green. They appear to be
representing “hot temperatures”.
WARM
COLORS
These colors are those on the left side of the Color Wheel,
from purple to green. These colors appear to be
“
COOL
COLORS
representing “cool temperatures”.
23. white black gray and brown
NUETRAL
COLORS white, black, gray and brown.
COLORS
a color scheme made up of shades,
values, and tones of one color.
MONOCHROMATIC
COLORS