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Collaborative
                       Behaviours
                      KIN Summer Workshop 2012

                           Stephen Dale
                           KIN Associate




Sunday, 1 July 2012
Collaborative Behaviours
                •     What?
                •     Why?
                •     Technologies
                •     Culture
                •     Obstacles
                •     Rewards and Incentives
                •     The most important requirement? _ _ _ _ _
                •     The ART of collaboration

                                                           Twitter: @stephendale

Sunday, 1 July 2012
What is ‘Collaboration’?
                1. The act of working with another or others on a joint
                   project

                2. Something created by working jointly with another or
                   others

                3. The act of cooperating as a traitor, especially with an
                   enemy occupying one's own country

            Or.... Collaboration is when individuals or groups
              work together, combining their strengths
              and negating each others weaknesses to
                    accomplish a set of goals.
                                                                      Twitter: @stephendale

Sunday, 1 July 2012
Peer to Peer Collaboration




                               Motivators:
                               •Competence
                               •Autonomy
                               •Relatedness (knowing
                               what you are doing is
                               appreciated by others)

                               Source: Dr Stephen Clulow,
                               Founder: Action for
                               Innovation


                                     Twitter: @stephendale

Sunday, 1 July 2012
Group Collaboration has multiple,
              overlapping dimensions
                                                                                            Public
                                                          Clients, Partners, Stakeholders

                              Workforce
                                            Social Collaboration
                                          (real-time, constant, unpredictable)
           Managed                                DISCOVER, DISCUSS
            authoritative,
          stable, reference
             REFER, DO
                                     Structured Collaboration
                                      creative, coordinated, goal-oriented.
                                                WORK, CREATE
                                                                                                     Motivators:
                                                                                                     •Pleasure
                                                                                                     •To feel an active
                                                                                                     participation
                                                                                                     •A wish to be recognised
                                                                                                     Source: “Making is
                                                                                                     Connecting” by David
                                                                                                     Gauntlet


                                            Source: Netstrategyjmc http://netjmc.com                        Twitter: @stephendale

Sunday, 1 July 2012
Why Collaborate?
                         •   Networked professionals can no longer rest on their
                             past accomplishments while their fields of knowledge
                             change and grow. 

                         •   In a complex world emergent practices must be
                             continuously developed through cooperation and
                             collaboration. The lone expert is at a disadvantage;
                             He/she cannot learn and adapt as fast as a
                             cooperative network.

                         •   Effective organisational collaboration comes about
                             when workers regularly narrate their work within a
                             structure that encourages transparency and shares
                             power & decision-making. (Harold Jarche)

                         •   Social collaboration skills are now essential to the
                             new networked society....but   you can’t train
                             people to be social!
                                                                     Twitter: @stephendale

Sunday, 1 July 2012
Collaborative Technologies
                  Technology is the vehicle for making
                  collaboration happen.  It should be easy                                                                      Telepresence

                  and transparent for employees to use
                  new tools in their day-to-day activities.                                                     Collaborative
                                                                                                                 Authoring
Capability




                                                                                              Social Networks




                                                                               IM,Videochat                        ...but collaboration tools
                                                                                                                   can be viewed as a
                                                                   Portals,
                                                                  Wikis, RSS
                                                                                                                   threat to individual
                                                                                                                   power, managerial
                                                       Webcasts
                                                                                                                   control, company
                                          Blackberry
                                                                                                                   tradition and privacy.
                         Email/Calendar
             Telephone




             Distant Past                                                                                                          2012
                                                                                                                                      Twitter: @stephendale

Sunday, 1 July 2012
Obstacles & Challenges
     •Knowledge  is power
     •Fear of change
     •Can’t teach an old dog new tricks
     •Command and control
     •WIIFM
     •Lack of time
     •Lack of support from the top
     •Sceptical middle management
     •No tools/poor tools/too many tools
     •Inadequate education/support strategies
     •Information overload
     •Micromanagement
     •Rigid job descriptions


     •More....?


                                                Twitter: @stephendale

Sunday, 1 July 2012
Culture

                           Feedback from “How is your
                      collaboration culture?” questionnaire




                                                          Twitter: @stephendale

Sunday, 1 July 2012
Rewards & Incentives




                                         Twitter: @stephendale

Sunday, 1 July 2012
Gamification - connects and engages
                         people in new ways




                      The market is expected to hit   $2.8
                         billion in revenue by 2016.
                                                             Twitter: @stephendale

Sunday, 1 July 2012
Enterprise Social Platforms are
                                                                 introducing Gamification modules




 This “serious game” explored how diverse people within a
 community could be brought together using real-world
 incentives (in this case, players holding half of a “play
 bond” tried to find the local citizen bearing the other
                                                             Achieving badges unlocks new features...but does
 half, then turned in their play money for real cash).  
                                                                   it influence collaborative behaviours?
 Gaming concepts can draw people into taking interest
 and becoming part of something bigger than themselves.


                                                                                            Twitter: @stephendale

Sunday, 1 July 2012
Crowd-sourcing




                                       Twitter: @stephendale

Sunday, 1 July 2012
Twitter: @stephendale

Sunday, 1 July 2012
Collaboration...what does it
                          look like?




                      http://youtu.be/S0qjK3TWZE8
                                                    Twitter: @stephendale

Sunday, 1 July 2012
Collaborative Behaviour...the
            most important requirement?
                      T-R-U-S-T


                                     Twitter: @stephendale

Sunday, 1 July 2012
The ART Of Collaboration                                                                                    (work in progress)



                         P2P                            What Makes                                           Group
                  Motivators:
                  •Competence
                                                          A Good                                    Motivators:
                  •Autonomy
                  •Relatedness (knowing what            Collaborator?                               •Pleasure
                                                                                                    •To feel an active
                  you are doing is appreciated                                                      participation
                  by others)                                                                        •A wish to be recognised
                  Source: Dr Stephen Clulow,                                                        Source: “Making is
                  Founder: Action for                                                               Connecting” by David
                  Innovation                                                                        Gauntlet




                                                                  Authenticity
                                                                                 You are who you
                                                                                   say you are




                                             I am happy to                                knowing that what you
                                            share with this     Enthusiasm                are doing is appreciated
                                          person/these people                             by others



                                                   Trust                                Recognition
                                                                Source: Stephen Dale
                                                                                                                      Twitter: @stephendale

Sunday, 1 July 2012
Email:	
  steve.dale@collabor8now.com
                      Twi7er:	
  @stephendale
                      Twi7er:	
  @collabor8now
                      Profile:	
  h7p://about.me/stephendale




                                                              Twitter: @stephendale

Sunday, 1 July 2012

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Collaborative behaviours

  • 1. Collaborative Behaviours KIN Summer Workshop 2012 Stephen Dale KIN Associate Sunday, 1 July 2012
  • 2. Collaborative Behaviours • What? • Why? • Technologies • Culture • Obstacles • Rewards and Incentives • The most important requirement? _ _ _ _ _ • The ART of collaboration Twitter: @stephendale Sunday, 1 July 2012
  • 3. What is ‘Collaboration’? 1. The act of working with another or others on a joint project 2. Something created by working jointly with another or others 3. The act of cooperating as a traitor, especially with an enemy occupying one's own country Or.... Collaboration is when individuals or groups work together, combining their strengths and negating each others weaknesses to accomplish a set of goals. Twitter: @stephendale Sunday, 1 July 2012
  • 4. Peer to Peer Collaboration Motivators: •Competence •Autonomy •Relatedness (knowing what you are doing is appreciated by others) Source: Dr Stephen Clulow, Founder: Action for Innovation Twitter: @stephendale Sunday, 1 July 2012
  • 5. Group Collaboration has multiple, overlapping dimensions Public Clients, Partners, Stakeholders Workforce Social Collaboration (real-time, constant, unpredictable) Managed DISCOVER, DISCUSS authoritative, stable, reference REFER, DO Structured Collaboration creative, coordinated, goal-oriented. WORK, CREATE Motivators: •Pleasure •To feel an active participation •A wish to be recognised Source: “Making is Connecting” by David Gauntlet Source: Netstrategyjmc http://netjmc.com Twitter: @stephendale Sunday, 1 July 2012
  • 6. Why Collaborate? • Networked professionals can no longer rest on their past accomplishments while their fields of knowledge change and grow.  • In a complex world emergent practices must be continuously developed through cooperation and collaboration. The lone expert is at a disadvantage; He/she cannot learn and adapt as fast as a cooperative network. • Effective organisational collaboration comes about when workers regularly narrate their work within a structure that encourages transparency and shares power & decision-making. (Harold Jarche) • Social collaboration skills are now essential to the new networked society....but you can’t train people to be social! Twitter: @stephendale Sunday, 1 July 2012
  • 7. Collaborative Technologies Technology is the vehicle for making collaboration happen.  It should be easy Telepresence and transparent for employees to use new tools in their day-to-day activities. Collaborative Authoring Capability Social Networks IM,Videochat ...but collaboration tools can be viewed as a Portals, Wikis, RSS threat to individual power, managerial Webcasts control, company Blackberry tradition and privacy. Email/Calendar Telephone Distant Past 2012 Twitter: @stephendale Sunday, 1 July 2012
  • 8. Obstacles & Challenges •Knowledge is power •Fear of change •Can’t teach an old dog new tricks •Command and control •WIIFM •Lack of time •Lack of support from the top •Sceptical middle management •No tools/poor tools/too many tools •Inadequate education/support strategies •Information overload •Micromanagement •Rigid job descriptions •More....? Twitter: @stephendale Sunday, 1 July 2012
  • 9. Culture Feedback from “How is your collaboration culture?” questionnaire Twitter: @stephendale Sunday, 1 July 2012
  • 10. Rewards & Incentives Twitter: @stephendale Sunday, 1 July 2012
  • 11. Gamification - connects and engages people in new ways The market is expected to hit $2.8 billion in revenue by 2016. Twitter: @stephendale Sunday, 1 July 2012
  • 12. Enterprise Social Platforms are introducing Gamification modules This “serious game” explored how diverse people within a community could be brought together using real-world incentives (in this case, players holding half of a “play bond” tried to find the local citizen bearing the other Achieving badges unlocks new features...but does half, then turned in their play money for real cash).   it influence collaborative behaviours? Gaming concepts can draw people into taking interest and becoming part of something bigger than themselves. Twitter: @stephendale Sunday, 1 July 2012
  • 13. Crowd-sourcing Twitter: @stephendale Sunday, 1 July 2012
  • 15. Collaboration...what does it look like? http://youtu.be/S0qjK3TWZE8 Twitter: @stephendale Sunday, 1 July 2012
  • 16. Collaborative Behaviour...the most important requirement? T-R-U-S-T Twitter: @stephendale Sunday, 1 July 2012
  • 17. The ART Of Collaboration (work in progress) P2P What Makes Group Motivators: •Competence A Good Motivators: •Autonomy •Relatedness (knowing what Collaborator? •Pleasure •To feel an active you are doing is appreciated participation by others) •A wish to be recognised Source: Dr Stephen Clulow, Source: “Making is Founder: Action for Connecting” by David Innovation Gauntlet Authenticity You are who you say you are I am happy to knowing that what you share with this Enthusiasm are doing is appreciated person/these people by others Trust Recognition Source: Stephen Dale Twitter: @stephendale Sunday, 1 July 2012
  • 18. Email:  steve.dale@collabor8now.com Twi7er:  @stephendale Twi7er:  @collabor8now Profile:  h7p://about.me/stephendale Twitter: @stephendale Sunday, 1 July 2012