The document analyzes the codes and conventions used across multiple magazine double page spreads featuring different artists. It describes visual elements like placement of images, use of colors, fonts, and layouts. It also discusses textual elements such as quotes, titles, and language. Key conventions highlighted include positioning images on the left, using limited text in columns, and incorporating the magazine's house colors and styles.

1. Production Task-
Research into
Codes and Conventions of
DOUBLE
PAGE
Harry Gupta

2. Model, Lady
Gaga positioned
with chains
covering her
hands which are
holding her
breasts as she
poses in a
suggestive way.
Underneath the
chains she is
presumably
nude- appealing
to a male
audience,
attracting the
male gaze. Uses
and grat.
There is a big bold red letter ‘L’ centered across the right hand page- covering parts of the
information in red. This links into the style and logo of ‘Q’ magazine and creates a romantic sensual
feeling, when looking at the letter and the model. The red ‘L’ also links into the start of the article
and of the model, Lady Gaga herself (as it is the starting letter of her stage name).
The lighting
and colour of
the image
conveys a
sexual
indication as
well as a
romanticism.
Lady Gaga, stares
facing the
camera, allowing
the audience to
react form this
creating them to
form a personal
relationship with
her, as to why
she is holding her
breasts with
chains around
her neck-
hermeneutic
question- uses
and grat.
There doesn't’t seem to be a title for this double page spread- besides the title of the artist. At the top
right hand side of the page, in fancy lower case italics is the word ‘Lady’ (using feminine font for the
word ‘lady’) and uppercase sharp letters for ‘GAGA’. This sense of direction creates an importance to
the reader implying that this article is definitely about her.
Drop capitals
usually at the
start of an
article but in
this they’re on
the start of
new
paragraphs.
The colour
scheme to this
magazine
consists of
three colours,
black white
and red as do
many other
previous
magazines.

3. Q Codes and Conventions
• They have used contrasting make up in the image for Gaga
• Image in keeping with the house style of red, black and
white.
• Classy, sophisticated image look- kept image dedicated to
the whole of the first page and the article to the second
page however still linking in the two pages together with
the colour scheme.
• Tidy column structure- maintaining the quirkiness of GAGA
by having a giant ‘L’ overlapping the text.
• Typical reading habit of having the image on the left and
the text on the right- I intend on using this to my
advantage when I make my double page spread.

4. House style
clearly pink
and peach-
model, Nicki
Minaj displays
that with
flashes of pink
on her lips and
a part on her
dress. It is
carried out
throughout
the article with
big upper case
letters saying
“NICKI MINAJ”
and headers
here and there
to highlight
something
important in
the article.
Masthead, “THE GOSPEL ACCORDING TO NICKI MINAJ” suggests the theme of religion and a ‘holy’
article. This could entice a wider target audience than was expected. However only on this double
page spread does Minaj talk about 6 of the 10 commandments earlier discussed.
The image of
Minaj is almost
central and it
catches the
audience’s
attention as she is
dressed in a
bright animal
patterned
clothing, wearing
rather bold, loud
‘iconic’ jewelry.
The text content is biased and based towards a younger target audience as it is subtly incorporating religion
without forcing it upon the reader. In addition to this the information has been broken down into smaller
sections. As a result to this, the language is simplified down, so that it is easier to read. In addition to the
target audience, with the house style as pink, it is obvious that it is biased towards teenage girls.
When
asked in
the article
about her
new
image,
Minaj
replied “I
really
toned
down the
sexual
stuff.
There was
no need
for me to
do it.” this
helps the
reader
understan
d why she
is now an
‘icon’ for
younger
teenage
girls- and
why
parents
would be
opposed
to their
kids
buying the
magazine.

5. Codes and Conventions
• The title of the magazine is unknown, however they have
continued the house theme of pink, white and black
throughout the magazines double page spread.
• They’ve used contrasting fonts, from italics to bolds to
small fonts to larger fonts, from black fonts to pink fonts.
• They’ve dominated the page by having large Nicki centered
in the middle of the page. This agrees with the status
mentioned in the article that she is ‘The Queen’ and
‘Savior’ as they have portrayed her as this big bold icon.
• Included religion in article, creates wider target audience.
• Mise en scene is fun bright animal printed tight dress-
along side a funky pose by Nicki.
• Name as an enticing title.

6. No clear mast
head- just quote
from what
model, Lily Allen
had to say. Black
and white text-
in a
magazine/newsp
aper print – gives
off effect. The
artist is known
for being very
verbal and
unconventional-
explaining the
strange choice of
text. However, I
don’t think that I
would want half
of my double
page dominated
by a big
unessesary
quote.
Model wearing red links into style of NME magazine as well as being outlined (background) by
white. She dominates the right page. Going against the typical view of picture on the left and text
on the right- disturbs the readers pattern.
Limited amount
of text in the
article. Mainly
all the same size
of font- creating
continuity and
neatly displayed
columns- easy
to read.
I think that I will attempt to keep the big picture in
my double page spread- however will not have ½ of
my double page spread dominated by a quote. It is
wasting space, where you could’ve made the actual
contents of the information bigger and easier to read-
or add mire information in. Hermeneutic Qn- why the
big bold quote.
We are provided with a mid shot of the
model, with hands placed on hips and
looking directly at us. This creates direct
address and creates a personal
connection with Allen and the audience.
Uses & Grats.
House style
of black
white and
red (from
her shirt
and
writing).
This is a
commonly
used house
style, much
like the Q
GAGA
magazine.

7. NME Codes and Conventions
(ALLEN)
• Image on right hand side instead of left- disturbs the layout
of reader.
• Unnecessary big bold quote in middle of page- dominating
half of page.
• Name highlighted in red implying significance- in my double
page spread I intend on having the models name bigger
and bolder.
• Contrasting colours of red, white and black to create the
house style.
• No clear recognizable masthead
• Text very small as squeezed in on bottom of page due to
large quote.
• Model dominates right page. Mid shot.

8. Reference to her
song in big bold
italics represents
importance and
significance- draws
attention to that.
Hair colour and red
lipstick links in with
the red stripes on
the material that
she’s sitting on
which all links in
together with the
logos colouring of
NME red with a
white outline.
Mise en scene of
Black dress and
heels ties in with
the black font-
house style red,
black and white.
Direct mode of address- long shot but model positioned facing the audience-
showing leg- attracting the male gaze- creates personal connection with the
audience- uses and grat.
Neatly arranged
columns- easier
to read- not an
overwhelming
amount of text as
letters ‘USA’ and
‘Got the Love’
dominate most
of the double
page spread.
However they
use a fancy italics
‘D’ to start off
the paragraph-
adding an
element of
sophistication to
the article.
Use of language “With America at her feet” implies that she is sitting
on the American flag with her feet on it- giving a literal answer and
shows dominance in the up and coming artist.
Wasted
blank
space.

9. NME Codes and Conventions
(FLORENCE)
• Image on left hand side- comfortable for the reader.
• Use of red throughout the article- suggesting romance and
passion as she wears a short black dress revealing a lot of
her legs.
• There isn’t much text, (which I feel shouldn’t be the case)
however, the image is very bold and striking that it is
acceptable for it to control most of the focus towards the
model.
• The contrast between colours, white background allows the
model to stand out more.
• No clear recognizable masthead.
• Text is quite small- could’ve been made bigger to fill up
some of the empty space.