1. Evaluation - Question 4 & 5
Who would be the audience for your media product?
&
How did you attract/address your audience?
My target audience for my magazine is both genders aged
between 16 and 20. Through my focus group, I sought feedback
on the potential age range of the target audience and on the
preferences of that age group for the style of the magazine.
I tried to aim the magazine to both male and females, as I
didn’t want to limit audience. I did this by using neutral colours,
and using male and female gaze in photography and also
featured males and females in photography. I also don't want to
be stereotypical and promote it more for one gender than the
other, therefore keeping a balanced target audience.
The magazine was intended to appeal to all classes of audience
with the music taste of the Pop/hip-hop genre; it will be
affordable enough for students or the working class population,
but, with its high-end feel, was also aimed at the middle/upper
classes who have more disposable income. This is all due to the
cost of the magazine, which is £3.99
I would be targeting a specialist audience; my production
includes lots of features for a niche market. It includes popular
music that may be quite obscure, which adds to the unique
2. features of my magazine. It will include unknown as well as up-
and-coming artists, which will attract the young audiences, as
they tend to want to keep up-to-date with the industry.
To attract my audience, as well as using the focus group for
input and feedback, I included a bright strange effect and a
mirror effect to create that obscurity about my magazine.
Concerning mise en scene, I dressed the featured artists in
clothing that was very current and simple, so that the target
audience is keeping up with the latest styles and trends- which
were affordable and easily maintained. Furthermore,styling was
kept simplistic so that the target audience were not overly
distracted by the models clothing but were more interested in
the music contents.
I made the images eye catching to initially draw-in the
audience, and features of opposing and attracting in keeping
with Mulvey’s Male Gaze; for example, the front cover uses a
composed and sophisticated female image which addresses
women, yet the use of her sultry and attractive look also
addresses men.
The direct mode of address on all of my posed images gives a
personal relationship (uses and grat) which can be of great
importance to fans.
