The masthead is always featured prominently at the top left of the magazine cover to be recognizable. It also sets the color scheme for the rest of the cover. The main image hints at the main story and dominates the page without being covered by text. The band or artist's name in the main text is printed more vividly than the story title to draw attention. Additional text is placed around the edges of the cover in a 'z' shape and also features the name more prominently. Text fonts and colors need to contrast the image and not overwhelm the reader.