Introduction to TechSoup’s Digital Marketing Services and Use Cases
DPS
1. Font and type size:
the font and type
size is very small,
using a smart font
type it gives the text
a sophisticated edge.
There is only a few
bold bits of text and
they are starting
letters to some
paragraphs and the
heading at the top.
Basic layout:
the layout is
very plain and it
uses up nearly
all of the blank
space and
dedicates on
page entirely to
a large image of
the star.
Colum width and positioning: the positioning of the
columns are tight and compact and its fitting a lot of
small area. As well there is long paragraphs that don’t
contain many spaces.
Colours: the use of
colours are minimal
and they use only the
safest and cleanest
colours apart from the
bold red L in the
background of the
text. As well because
of the page break the
black and white of the
text is the only thing
that ties the theme of
the double pages read
together.
Use of space; the
use of space has
been planned out
very well so that
there is hardly
any blank areas
apart from the
very top of the
page that has
the heading on it.
Page number: the page numbers at the bottom
of the page are fitting with the house theme of
Q magazine and it has there front cover logo
on the bottom of the page
2. The heading of this
article is large and
eye catching. The
black colour makes it
contrast with the
background of the
article. This helps is
emphasise it and
make it stand out.
The font its round
and bubbly. This
makes it seem quite
feminine, this
suggests that this
specific article is
aimed at females.
The subheading of
this article outline
what it included in
the article. The
subheading links to
the main image of
Katy Perry. This is
because it says how
she link to wear ‘hot
pants’ and she's is
wearing hot pants in
this image.
The page number is featured on
every page of a music magazine or
every other page. This helps the
reader navigate through the
magazine.
The article is set out
in two columns. This
is starched down the
whole length of the
left page. It is laid
out in two columns
to make it look well
structures and
professional.
The main image is black
and white effect. This
makes it look vintage
and original. This clothes
Katy Perry is wearing
also links to the vintage
theme of the image the
clothes she is wearing
makes her look very
appealing to the target
audience. The lighting
seems very brings to
enhance the model in
the image.
The main image in the article fills a whole page of the
magazine.(half of the double page spread) this shows
that the image is very important and domination in this
article
3. The masthead of this page is ‘The Gospel
According to Nicki Minaj’ it is a very large
masthead and covers a large proportion of the
page. Similar to the masthead from ‘Q’ this has
two contrasting fonts, in order to make it stand
out to the reader. The artists name is in a
simple, bold font, which is a pink, whereas the
lettering above it has a script font which looks
to be handwritten.`
The overall look of this double
page spread is vibrant and
exiting, this is created by the
bold image used and bright
colour scheme. This spread is
taken from NME magazine
which is not usually known for
featuring such mainstream, pop
artists, therefore the style of
this article is slightly different
from others that I have seen
from NME magazine. Another
feature of this DPS is that the
first letter of the article is much
bigger and bold than the rest, in
order to make it clear where it
starts, this is something I have
found is common with
magazine articles.
The design balance on this DPS
is informal, in order to give it
an exciting, fun look. Even
though the text is structured
effectively, there is no balance
in it and the image is
positioned to the right hand
side.
The Gutenberg design
principle has been
applied to this DPS as
the masthead is in the
top left hand corner,
meaning it is in the
primary optical area.
This means it is the
first thing the reader
sees, and they can
instantly know who the
article is about.
Similar to the Q double page spread only one images is used. A
bold, fun image has been include, which dearly represents the
‘pop’ genre of music being featured. The artist is wearing
vibrant pink lipstick which compliments the pink background
colour. The artist is wearing bold , unique costume jeweller
highlights the exciting, fun tone of the page. The image also has
direct mode of address , which would entice the reader and
creates a unique photo
The layout of the next
is different compared
to the Q magazine
article as it is split up
into different section
each discussing a
different topic. This is
most likely to appeal to
a younger age range,
as they will not want to
read large amounts of
text. Certain quotes
have been pulled out
of the article and put in
a bigger font and also
highlighted in a dark
pink: this is to attract
the readers as they are
usually the most
‘exclusive’ part of the
interview.
The main audience of this DPS is very
different from the audience of the ‘Q’
magazine. This article is aimed at a
much younger demographic and
mainly girls, as these are the type of
people that would listen to Nicki
Minaj.
The main colours used on this page are
pink, black and white. The pink gives the
page an extremely girly and feminine loo
which would attract young girls, who are
interested in her music and fits with the
‘pop’ genre of music. The black and pink
contrast well with each other and allow the
text to stand out easily.