It's about Communication Skills, also informative for students of BE. I've used different fonts and styles in this slide that's why you may see different and simple fonts if those fonts are not installed in your computer. Sorry for that :) Use this slide to make your communication more effective and more attractive. Thank you!

1. 321

3. Communication
IS THE ACTIVITY OF CONVEYING INFORMATION
THROUGH THE EXCHANGE OF IDEAS, FEELINGS, INTENTIONS,
ATTITUDES, EXPECTATIONS, PERCEPTIONS OR COMMANDS, AS BY
SPEECH, NON-VERBAL GESTURES, WRITINGS, BEHAVIOR, ETC.

4. COMPONENTS OF EFFECTIVE :
• RATE OF SPEECH (SPEAKS 2-3 WORDS PER SECOND)
• TONE (OUR TONE SHOULD VARY AS PER THE AUDIENCE EMOTIONAL NEEDS TOO)
• CHOICE OF WORDS (BE CLEAR AND CONCISE AND TRY NOT TO REPEAT
SENTENCES )

5. THE SEVEN C’S OF EFFECTIVE :
• THE MESSAGE IS SAID TO BE EFFECTIVE WHEN THE RECEIVER UNDERSTANDS THE
SAME MEANING THAT THE SENDER WAS INTENDED TO CONVEY. FOR ANY
IN BUSINESS, IN ORDER TO BE EFFECTIVE, IT MUST HAVE SEVEN
QUALITIES. THESE SEVEN ATTRIBUTES ARE CALLED SEVEN C’S OF EFFECTIVE
BUSINESS . (ALL THESE ATTRIBUTE STARTS WITH THE ALPHABET
‘C’ SO ARE CALLED 7 C’S)

6. CLARITY
CORRECTNESS
CONCISENESS
COMPLETENESS
CONSIDERATION
CONCRETENESS
COURTESY
SEVEN C’S OF EFFECTIVE :

7. CLARITY:
• CLARITY MEANS TO USE CLEAR WORDS THAT ARE EASIER WITH RESPECT TO THE
UNDERSTANDING OF PEOPLE WHOM YOU ARE TALKING TO. IT ENHANCES THE
MEANING OF MESSAGE. TRY TO CONVEY APPROPRIATE AND CLEAR WORDS, NOT
AMBIGUOUS THAT CAN MISLEAD OTHER.
• CLARITY INTENDS TO ENSURE THAT THE MEANING IS UNDERSTOOD AT THE
OTHER END. TO ENSURE CLARITY FOLLOWING SHOULD BE DONE:
“CLARITY is the first step of the 7
stairs”

8. • A- CHOOSE PRECISE, CONCRETE AND FAMILIAR WORDS
• B- CONSTRUCT EFFECTIVE SENTENCES AND PARAGRAPHS
THE SENTENCES AND PARAGRAPHS SHOULD HAVE THESE QUALITIES:
I- A NORMAL LENGTH
II- UNITY; WHICH MEANS IT SHOULD REPRESENT A SINGLE IDEA
III- COHERENCE; WHICH MEANS IT SHOULD BE COMPOSED CORRECTLY.
IV- EMPHASIS; THE MAIN IDEA SHOULD BE EMPHASIZED PROPERLY IN ANY
SENTENCE OR PARAGRAPH.

9. Acce
nt
/Flocabul
ary
Pace
&
Pause
Speech
Recogni
ze

10. • REGIONAL AND ETHNIC ACCENTS ARE POSITIVE; THEY ARE PART OF INDIVIDUAL
PERSONALITY.
• GRADUALLY, OVER THE YEARS, THROUGH THE MIGRATION OF PEOPLE AND
EXPOSURE TO THE MEDIA, ACCENTS ARE BEING BROKEN DOWN AND
NEUTRALISED. IN SOME WAYS THIS IS A SHAME BECAUSE ACCENTS CAN ADD A
DIMENSION AND DISTINCTIVENESS TO VOICE AND EMPHASISE INDIVIDUALITY.

11. WHY IS SO IMPORTANT?
, MUCH MORE THAN GRAMMAR, IS THE KEY TO YOUR CHILD
UNDERSTANDING WHAT SHE HEARS AND READS IN SCHOOL; AND TO
COMMUNICATING SUCCESSFULLY WITH OTHER PEOPLE. FOR THIS REASON IT IS
VERY IMPORTANT FOR HER TO QUICKLY BUILD UP A LARGE STORE OF WORDS.
RESEARCH STUDIES HAVE SHOWN THE STRONG LINKS BETWEEN HAVING AN
EXTENSIVE AND ACHIEVING SCHOOL SUCCESS

12. EXAMPLES OF :
Un Familiar Familiar
Assessed valuation Property value for tax purposes
Charge to your
principal(banking)
Increase the balance of your
loan
Buyouts Purchase by other company
People plying on skywalk People moving on over bridge
Subsequent After
Remunerations Pay
E.g. For example

13. • SLOW DOWN THE PACE: IT IS A NATURAL REACTION TO WANT TO GET IT OVER
AS FAST AS POSSIBLE AND THIS OFTEN CAUSES PEOPLE TO STUMBLE OVER THEIR
WORDS. SPEEDING UP ALSO OCCURS WHEN YOU ARE NERVOUS AND USUALLY
MAKES YOU MORE DIFFICULT TO UNDERSTAND.
• KEEP YOUR HEAD UP: TRY NOT TO TUCK YOUR CHIN INTO THE BOOK AS YOUR
VOICE IS THEN ADDRESSING THE FLOOR. HOLD YOUR BOOK HIGHER AND
PROJECT YOUR VOICE.
• PAUSE OCCASIONALLY: LET THE END OF A SENTENCE OR THE END OF A
PARAGRAPH GIVE YOU A CHANCE OF A SMALL, TWO OR THREE SECOND REST.
PAUSES CAN BE USEFUL FOR EMPHASIS.

14. • THE FOLLOWING THREE CORE ELEMENTS OF VOCAL PRODUCTION NEED TO BE
UNDERSTOOD FOR ANYONE WISHING TO BECOME AN EFFECTIVE SPEAKER:
• VOLUME - TO BE HEARD.
• CLARITY - TO BE UNDERSTOOD.
• VARIETY - TO ADD INTEREST.

15. BENEFITS OF CLARITY:
“CLARITY MAKES COMPREHENSION EASIER”
“COMPLETE CLARITY OF THOUGHTS AND IDEAS ENHANCES THE MEANING OF
MESSAGE”
“CLEAR MESSAGE MAKES USE OF EXACT, APPROPRIATE AND CONCRETE WORDS”

16. ATA UL MUNIM ASEEL SHAIKH
Thank You!