The document provides guidelines for composing concrete and convincing messages by using specific facts and figures rather than general or irrelevant information. It advises including details like names, dates, metrics, and rankings to avoid uncertainty and build a good image. A concrete example is provided contrasting a general statement about a student with a more specific message mentioning the student's name, degree program, graduation year, GPA, and class rank.

1.  It means that message should be
specific instead of general.
Misunderstanding of words creates
problems for both parties (sender and
receiver).
 when you talk to your client always
use facts and figures instead of
generic or irrelevant information.

2. The following guidelines should help
you compose Concrete,Convincing
messages:
♦ use specific facts and figures
♦ choose image building words
♦ avoid uncertainity

3. Eg : General
He is very intelligent student of class and stood
first in the class.
Concrete
Ali’s GPA in B.Sc Electrical Engineering
2k3-f session was 3.95/4.0, he stood first in
his class.
Always write on a very solid ground. It
should definitely create good image as well.