SlideShare a Scribd company logo
1 of 5
Part 3 : Connecting with Customers Chapter 5 - Creating Customer Value, Satisfaction and Loyalty
Maximizing Customer Lifetime Value ,[object Object],[object Object],[object Object],[object Object]
Cultivating mCustomer Relationships ,[object Object],[object Object],[object Object],[object Object]
Customer Relationship Management (CRM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Databases and Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty
Kotler Mm13e Media 05  Creating  Customer  Value,  Satisfaction, And  LoyaltyKotler Mm13e Media 05  Creating  Customer  Value,  Satisfaction, And  Loyalty
Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty
Institute of Management Studies UOP
 
Building customer satisfaction
Building customer satisfactionBuilding customer satisfaction
Building customer satisfaction
rahulsanwaria
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
Kiran Prasad Naik
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention Strategy
Avinash Kumar
 
Chapter5 creating customer value, satisfaction, and loyalty sept23
Chapter5 creating customer value, satisfaction, and loyalty sept23Chapter5 creating customer value, satisfaction, and loyalty sept23
Chapter5 creating customer value, satisfaction, and loyalty sept23
situmobe
 
Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Creating customer value and customer relationship s1
Creating customer value and customer relationship s1
Sameer Mathur
 
Customer relationship mgmt(final)
Customer relationship mgmt(final)Customer relationship mgmt(final)
Customer relationship mgmt(final)
namste
 
Customer lifetime value ppttt
Customer lifetime value pptttCustomer lifetime value ppttt
Customer lifetime value ppttt
Jaswinder Singh
 
Athavale katie ignite presentation_creating customer value, satisfaction, and...
Athavale katie ignite presentation_creating customer value, satisfaction, and...Athavale katie ignite presentation_creating customer value, satisfaction, and...
Athavale katie ignite presentation_creating customer value, satisfaction, and...
Katie Athavale
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...
Sameer Mathur
 

What's hot (17)

Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty
Kotler Mm13e Media 05  Creating  Customer  Value,  Satisfaction, And  LoyaltyKotler Mm13e Media 05  Creating  Customer  Value,  Satisfaction, And  Loyalty
Kotler Mm13e Media 05 Creating Customer Value, Satisfaction, And Loyalty
 
Customer satisfaction and loyalty
Customer satisfaction and loyaltyCustomer satisfaction and loyalty
Customer satisfaction and loyalty
 
Building customer satisfaction
Building customer satisfactionBuilding customer satisfaction
Building customer satisfaction
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
 
Customer Retention Strategy
Customer Retention StrategyCustomer Retention Strategy
Customer Retention Strategy
 
Chapter5 creating customer value, satisfaction, and loyalty sept23
Chapter5 creating customer value, satisfaction, and loyalty sept23Chapter5 creating customer value, satisfaction, and loyalty sept23
Chapter5 creating customer value, satisfaction, and loyalty sept23
 
Creating customer value and customer relationship s1
Creating customer value and customer relationship s1Creating customer value and customer relationship s1
Creating customer value and customer relationship s1
 
building customer satisfaction
building customer satisfactionbuilding customer satisfaction
building customer satisfaction
 
Customer relationship mgmt(final)
Customer relationship mgmt(final)Customer relationship mgmt(final)
Customer relationship mgmt(final)
 
Customer lifetime value ppttt
Customer lifetime value pptttCustomer lifetime value ppttt
Customer lifetime value ppttt
 
Chapter 5 creating customer value, satisfaction and loyalty
Chapter 5  creating customer value, satisfaction and loyaltyChapter 5  creating customer value, satisfaction and loyalty
Chapter 5 creating customer value, satisfaction and loyalty
 
Creating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and LoyaltyCreating customer value, Satisfaction and Loyalty
Creating customer value, Satisfaction and Loyalty
 
Creating And Maintaining Good Customer Relationships
Creating And  Maintaining  Good  Customer  RelationshipsCreating And  Maintaining  Good  Customer  Relationships
Creating And Maintaining Good Customer Relationships
 
Customer Retention Strategies
Customer Retention StrategiesCustomer Retention Strategies
Customer Retention Strategies
 
Athavale katie ignite presentation_creating customer value, satisfaction, and...
Athavale katie ignite presentation_creating customer value, satisfaction, and...Athavale katie ignite presentation_creating customer value, satisfaction, and...
Athavale katie ignite presentation_creating customer value, satisfaction, and...
 
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
From Me to You: Best Practices in Customer Acquisition, Retention, Growth and...
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...
 

Similar to Chapter 5 Creating Customer Value, Satisfaction And Loyalty

unit-1-170414200345.pdf
unit-1-170414200345.pdfunit-1-170414200345.pdf
unit-1-170414200345.pdf
etebarkhmichale
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2    Cost Of  Acquiring  CustomersSession 1 2    Cost Of  Acquiring  Customers
Session 1 2 Cost Of Acquiring Customers
Praveen Vodnala
 
crm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdfcrm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdf
etebarkhmichale
 
principlesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptxprinciplesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptx
cjoypingaron
 

Similar to Chapter 5 Creating Customer Value, Satisfaction And Loyalty (20)

Crm
CrmCrm
Crm
 
3e779 Module I
3e779 Module I3e779 Module I
3e779 Module I
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
principlesofmarketing-chapter2-170810162334.pptx
principlesofmarketing-chapter2-170810162334.pptxprinciplesofmarketing-chapter2-170810162334.pptx
principlesofmarketing-chapter2-170810162334.pptx
 
unit-1-170414200345.pdf
unit-1-170414200345.pdfunit-1-170414200345.pdf
unit-1-170414200345.pdf
 
Unit 1
Unit   1Unit   1
Unit 1
 
Chapter 2.pptx
Chapter 2.pptxChapter 2.pptx
Chapter 2.pptx
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2    Cost Of  Acquiring  CustomersSession 1 2    Cost Of  Acquiring  Customers
Session 1 2 Cost Of Acquiring Customers
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
 
crm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdfcrm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdf
 
Crm
CrmCrm
Crm
 
Unit I introduction to CRM.pptx
Unit I introduction to CRM.pptxUnit I introduction to CRM.pptx
Unit I introduction to CRM.pptx
 
Customer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structures
 
principlesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptxprinciplesofmarketing-chapter2-1708101623343.pptx
principlesofmarketing-chapter2-1708101623343.pptx
 
Crm ppt final (1)
Crm ppt final (1)Crm ppt final (1)
Crm ppt final (1)
 
Crm ppt final (1)
Crm ppt final (1)Crm ppt final (1)
Crm ppt final (1)
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2
 
CRM
CRMCRM
CRM
 
CRM AT A GLANCE
CRM AT A GLANCECRM AT A GLANCE
CRM AT A GLANCE
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
 

More from Diarta

Call center
Call centerCall center
Call center
Diarta
 
Atma Concept Of The Tbhrm
Atma Concept Of The TbhrmAtma Concept Of The Tbhrm
Atma Concept Of The Tbhrm
Diarta
 
Chapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global MarketsChapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global Markets
Diarta
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal Communications
Diarta
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
Diarta
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing Communications
Diarta
 
Chapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling LogisticsChapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling Logistics
Diarta
 
Chapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And ProgramsChapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And Programs
Diarta
 
Chapter 11 Dealing With Competition
Chapter 11 Dealing With CompetitionChapter 11 Dealing With Competition
Chapter 11 Dealing With Competition
Diarta
 
Chapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand PositioningChapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand Positioning
Diarta
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equity
Diarta
 
Chapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business MarketsChapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business Markets
Diarta
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
Diarta
 
Chapter12 Setting Product Strategy
Chapter12 Setting Product StrategyChapter12 Setting Product Strategy
Chapter12 Setting Product Strategy
Diarta
 
Bab 3 Cashflow
Bab 3 CashflowBab 3 Cashflow
Bab 3 Cashflow
Diarta
 
Bab 16 2007
Bab 16 2007Bab 16 2007
Bab 16 2007
Diarta
 
Skedul Amortisasi Pinjaman
Skedul Amortisasi PinjamanSkedul Amortisasi Pinjaman
Skedul Amortisasi Pinjaman
Diarta
 

More from Diarta (20)

Call center
Call centerCall center
Call center
 
Coba
CobaCoba
Coba
 
Atma Concept Of The Tbhrm
Atma Concept Of The TbhrmAtma Concept Of The Tbhrm
Atma Concept Of The Tbhrm
 
Chapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global MarketsChapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global Markets
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal Communications
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing Communications
 
Chapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling LogisticsChapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling Logistics
 
Chapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And ProgramsChapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And Programs
 
Chapter 11 Dealing With Competition
Chapter 11 Dealing With CompetitionChapter 11 Dealing With Competition
Chapter 11 Dealing With Competition
 
Chapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand PositioningChapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand Positioning
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equity
 
Chapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business MarketsChapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business Markets
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
 
Chapter12 Setting Product Strategy
Chapter12 Setting Product StrategyChapter12 Setting Product Strategy
Chapter12 Setting Product Strategy
 
Bab 16
Bab 16Bab 16
Bab 16
 
Tvom
TvomTvom
Tvom
 
Bab 3 Cashflow
Bab 3 CashflowBab 3 Cashflow
Bab 3 Cashflow
 
Bab 16 2007
Bab 16 2007Bab 16 2007
Bab 16 2007
 
Skedul Amortisasi Pinjaman
Skedul Amortisasi PinjamanSkedul Amortisasi Pinjaman
Skedul Amortisasi Pinjaman
 

Recently uploaded

Recently uploaded (20)

Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 

Chapter 5 Creating Customer Value, Satisfaction And Loyalty

  • 1. Part 3 : Connecting with Customers Chapter 5 - Creating Customer Value, Satisfaction and Loyalty
  • 2.
  • 3.
  • 4.
  • 5.