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Chapter 18 Managing Mass Communications

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Part 7 : Communicating Value Chapter 18 – Managing Mass Communications: Advertising, Sales Promotion, Events & Public Relations
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Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events and Public Relation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Chapter 18 Managing Mass Communications

  • 1. Part 7 : Communicating Value Chapter 18 – Managing Mass Communications: Advertising, Sales Promotion, Events & Public Relations
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  • 7.