Information technology provides several benefits to the retail industry and consumers. It allows retailers to better manage inventory, track sales and customer data, and offer customers convenience through online shopping and faster checkouts. Retailers can use IT systems to gain insights into customer preferences to improve relationships and increase sales through targeted promotions. Security is also enhanced with IT through tools like surveillance cameras and electronic article surveillance.

1. IMPORTANCE OF INFORMATION TECHNOLOGY
IN RETAIL
GROUP:1
NISHANT VARSHNEY-
13
NISHANT KUMAR -22
HARSHITA JAIN -30
ANNA JAIN -51
MEGHA SINGH -53
HEENA VYAS-57
AAKASH MINOCHA -60

2. PHASE-1

3. RETAIL WITHOUT
INFORMATION SYSTEM
Inventory management
Stock out
Opportunity loss
Slow processing
Improper display of products
No proper customer relationship
Lack of Customer experience

4. PHASE-1I

5. BENEFITS TO CONSUMER
Ease of transaction
Impulse buying
Mode of payment
Speed of transaction
Scanning
Billing.
Inventory tracking and tracing

6. INFORMATION SYSTEMS
 Transaction Processing System
 Management information system
 Knowledge management system
 Decision support system

7. RETAIL VALUE CHAIN

10. CUSTOMER RELATIONSHIP
MANAGEMENT
 Knowing customer
 Acquiring customer
 Retaining customer.
 Loyalty program
 Promotion
 Identify new selling opportunities
 Develop better communication
channels
 Create detailed profiles such as
customer preferences.

11. SECURITY
Shrinkage control
Merchandise tagging
Surveillance cameras
Electronic article
surveillance
Security door control

12. MODERN E- PAYMENT METHOD
Credit card
Smart card
Cell phone
Prepaid cards

13. ONLINE SHOPPING
Access to more information
Wide range for selecting goods.
Easily and readily available
Less time consuming
Discounts , special offers etc.

14. PHASE-III

15.  THANK YOU