SlideShare a Scribd company logo

Chapter 9 Creating Brand Equity

•Download as PPT, PDF•
•
D
Diarta

Brand equity refers to the added value provided to products and services by a brand. It is measured by how consumers think, feel and act towards the brand and is reflected in prices, market share and profits. David Aaker views brand equity as consisting of brand awareness, brand associations, perceived quality, brand loyalty and other proprietary assets. Marketers build brand equity by choosing memorable and meaningful brand elements, designing holistic marketing activities, and creating the right brand knowledge structures with consumers. Managing brand equity requires reinforcing, revitalizing or addressing crises to change brand knowledge over the long term. Brand portfolios introduce multiple brands to attract varied customers while minimizing overlap between brands.

SportsBusiness
1 of 9
Part 4 : Building Strong Brands Chapter 9 – Creating Brand Equity
What is Brand Equity ,[object Object],[object Object],[object Object]
What is Brand Equity ,[object Object],[object Object],[object Object],[object Object]
Brand Equity Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Brand Equity ,[object Object],[object Object],[object Object]
Managing Brand Equity ,[object Object],[object Object],[object Object],[object Object]
Devising a Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand Equity
MRF Limited (www.mrftyres.com)
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentationvijaydh
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equitydona_sia
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity PptRANJITH MATHEW
 
CHOOSING BRAND ELEMENTS
CHOOSING BRAND ELEMENTSCHOOSING BRAND ELEMENTS
CHOOSING BRAND ELEMENTSYIGIT ACIKAY
 
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1
ASAD ALI
 
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
Jawad Chaudhry
 
Brand audit
Brand auditBrand audit
Brand auditbeltamayo
 

Recommended

Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand Equity
MRF Limited (www.mrftyres.com)
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentationvijaydh
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equitydona_sia
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity PptRANJITH MATHEW
 
CHOOSING BRAND ELEMENTS
CHOOSING BRAND ELEMENTSCHOOSING BRAND ELEMENTS
CHOOSING BRAND ELEMENTSYIGIT ACIKAY
 
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1
ASAD ALI
 
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
Jawad Chaudhry
 
Brand audit
Brand auditBrand audit
Brand auditbeltamayo
 
Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand ManagementYIGIT ACIKAY
 
Keller01
Keller01Keller01
Keller01terrychivodze
 
Brand building
Brand buildingBrand building
Brand building
tshah_t
 
Keller sbm3 05
Keller sbm3 05Keller sbm3 05
Keller sbm3 05Mansi Nandani
 
Brand and Branding basics - Introduction to Branding
Brand and Branding basics - Introduction to BrandingBrand and Branding basics - Introduction to Branding
Brand and Branding basics - Introduction to Branding
Rai University Ahmedabad
 
Brand Value Chain - Marketing Management
Brand Value Chain - Marketing ManagementBrand Value Chain - Marketing Management
Brand Value Chain - Marketing Management
Aqib Syed
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
Sj -
 
Strategic Brand Management 1
Strategic Brand Management 1Strategic Brand Management 1
Strategic Brand Management 1rishistd
 
brand equity
brand equitybrand equity
brand equity
moyalvicky
 
Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...
Rappi Tonmoy
 
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
Sameer Mathur
 
Brand equity
Brand equityBrand equity
Brand equityJOJO Marbles Pvt Ltd.
 
Aaker Brand Equity Model
Aaker Brand Equity Model Aaker Brand Equity Model
Aaker Brand Equity Model
Pawan Negi
 
Keller sbm3 01
Keller sbm3 01Keller sbm3 01
Keller sbm3 01Mansi Nandani
 
brand/branding/brand hierarchy
brand/branding/brand hierarchybrand/branding/brand hierarchy
brand/branding/brand hierarchy
Parminder Kaur
 
Keller sbm3 15
Keller sbm3 15Keller sbm3 15
Keller sbm3 15Mamun Mozid PGDHRM, CSCM
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfolio
sdusane1
 
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSETMEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
Avinash Singh
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand Equity
MuhammadBasit56
 
Brand Element
Brand ElementBrand Element
Brand Element
Reza Taufik Hidayat
 
Developing marketing and strategies plans
Developing marketing and strategies plansDeveloping marketing and strategies plans
Developing marketing and strategies plans
Monica RAP
 
Lean Business Plan:
Lean Business Plan:Lean Business Plan:
Lean Business Plan:
Liran Rorlich
 

More Related Content

What's hot

Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand ManagementYIGIT ACIKAY
 
Brand building
Brand buildingBrand building
Brand building
tshah_t
 
Brand and Branding basics - Introduction to Branding
Brand and Branding basics - Introduction to BrandingBrand and Branding basics - Introduction to Branding
Brand and Branding basics - Introduction to Branding
Rai University Ahmedabad
 
Brand Value Chain - Marketing Management
Brand Value Chain - Marketing ManagementBrand Value Chain - Marketing Management
Brand Value Chain - Marketing Management
Aqib Syed
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
Sj -
 
Strategic Brand Management 1
Strategic Brand Management 1Strategic Brand Management 1
Strategic Brand Management 1rishistd
 
brand equity
brand equitybrand equity
brand equity
moyalvicky
 
Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...
Rappi Tonmoy
 
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
Sameer Mathur
 
Aaker Brand Equity Model
Aaker Brand Equity Model Aaker Brand Equity Model
Aaker Brand Equity Model
Pawan Negi
 
brand/branding/brand hierarchy
brand/branding/brand hierarchybrand/branding/brand hierarchy
brand/branding/brand hierarchy
Parminder Kaur
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfolio
sdusane1
 
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSETMEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
Avinash Singh
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand Equity
MuhammadBasit56
 
Brand Element
Brand ElementBrand Element
Brand Element
Reza Taufik Hidayat
 

What's hot (20)

Brands & Brand Management
Brands & Brand ManagementBrands & Brand Management
Brands & Brand Management
 
Keller01
Keller01Keller01
Keller01
 
Brand building
Brand buildingBrand building
Brand building
 
Keller sbm3 05
Keller sbm3 05Keller sbm3 05
Keller sbm3 05
 
Brand and Branding basics - Introduction to Branding
Brand and Branding basics - Introduction to BrandingBrand and Branding basics - Introduction to Branding
Brand and Branding basics - Introduction to Branding
 
Brand Value Chain - Marketing Management
Brand Value Chain - Marketing ManagementBrand Value Chain - Marketing Management
Brand Value Chain - Marketing Management
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Strategic Brand Management 1
Strategic Brand Management 1Strategic Brand Management 1
Strategic Brand Management 1
 
brand equity
brand equitybrand equity
brand equity
 
Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...Designing and implementing a branding strategy i brand architecture, brand pr...
Designing and implementing a branding strategy i brand architecture, brand pr...
 
How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?How is brand equity built, measured, and managed?
How is brand equity built, measured, and managed?
 
Brand equity
Brand equityBrand equity
Brand equity
 
Aaker Brand Equity Model
Aaker Brand Equity Model Aaker Brand Equity Model
Aaker Brand Equity Model
 
Keller sbm3 01
Keller sbm3 01Keller sbm3 01
Keller sbm3 01
 
brand/branding/brand hierarchy
brand/branding/brand hierarchybrand/branding/brand hierarchy
brand/branding/brand hierarchy
 
Keller sbm3 15
Keller sbm3 15Keller sbm3 15
Keller sbm3 15
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfolio
 
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSETMEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET
 
Creating Brand Equity
Creating Brand EquityCreating Brand Equity
Creating Brand Equity
 
Brand Element
Brand ElementBrand Element
Brand Element
 

Viewers also liked

Developing marketing and strategies plans
Developing marketing and strategies plansDeveloping marketing and strategies plans
Developing marketing and strategies plans
Monica RAP
 
Lean Business Plan:
Lean Business Plan:Lean Business Plan:
Lean Business Plan:
Liran Rorlich
 
Develoming marketing stratigies and pans
Develoming marketing stratigies and pansDeveloming marketing stratigies and pans
Develoming marketing stratigies and pans
Muhammad Zeeshan Baloch
 
A brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brandsA brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brands
Sameer Mathur
 
Retail formats 2
Retail formats 2Retail formats 2
Retail formats 2Anil Ac
 
Multilevel marketing and direct distribution
Multilevel marketing and direct distributionMultilevel marketing and direct distribution
Multilevel marketing and direct distribution
We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
 
Lean for Business
Lean for BusinessLean for Business
Lean for Business
Betclic Everest Group Tech Team
 
The Secret of Lean
The Secret of LeanThe Secret of Lean
The Secret of Lean
Lean Israel
 
Profile raising: the power of your brand
Profile raising: the power of your brandProfile raising: the power of your brand
Profile raising: the power of your brand
CommunityWaikato
 
Introducing The Lean Startup
Introducing The Lean StartupIntroducing The Lean Startup
Introducing The Lean Startup
Thijs Suijten
 
TAG Luncheon: Lean: FastCap Style
TAG Luncheon: Lean: FastCap StyleTAG Luncheon: Lean: FastCap Style
TAG Luncheon: Lean: FastCap StyleMeg Weber
 
Improving of questions abendan
Improving of questions abendanImproving of questions abendan
Improving of questions abendanriaabendan
 
Simple Lean Training
Simple Lean TrainingSimple Lean Training
Simple Lean Training
Julian Kalac P.Eng
 
lean-simple-solutions
lean-simple-solutions lean-simple-solutions
lean-simple-solutionssashi prabhu
 
Lean Startup Cost and Benefits
Lean Startup Cost and BenefitsLean Startup Cost and Benefits
Lean Startup Cost and Benefits
Max Völkel
 
Chapter 9: Creating Brand Equity
Chapter 9: Creating Brand EquityChapter 9: Creating Brand Equity
Chapter 9: Creating Brand Equity
michellegatbonton
 
operations management practices
operations management practices operations management practices
operations management practices
snehal_1234
 
Logistics compared amul & hul
Logistics compared amul & hulLogistics compared amul & hul
Logistics compared amul & hul
Abhirup Rudra
 
Brand management
Brand managementBrand management
Brand management
shiva chegini
 
All Customers are Not Alike: Gaining a 360 Degree View
All Customers are Not Alike: Gaining a 360 Degree ViewAll Customers are Not Alike: Gaining a 360 Degree View
All Customers are Not Alike: Gaining a 360 Degree View
G3 Communications
 

Viewers also liked (20)

Developing marketing and strategies plans
Developing marketing and strategies plansDeveloping marketing and strategies plans
Developing marketing and strategies plans
 
Lean Business Plan:
Lean Business Plan:Lean Business Plan:
Lean Business Plan:
 
Develoming marketing stratigies and pans
Develoming marketing stratigies and pansDeveloming marketing stratigies and pans
Develoming marketing stratigies and pans
 
A brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brandsA brand is forever ! a framework for revitalizing declining & dead brands
A brand is forever ! a framework for revitalizing declining & dead brands
 
Retail formats 2
Retail formats 2Retail formats 2
Retail formats 2
 
Multilevel marketing and direct distribution
Multilevel marketing and direct distributionMultilevel marketing and direct distribution
Multilevel marketing and direct distribution
 
Lean for Business
Lean for BusinessLean for Business
Lean for Business
 
The Secret of Lean
The Secret of LeanThe Secret of Lean
The Secret of Lean
 
Profile raising: the power of your brand
Profile raising: the power of your brandProfile raising: the power of your brand
Profile raising: the power of your brand
 
Introducing The Lean Startup
Introducing The Lean StartupIntroducing The Lean Startup
Introducing The Lean Startup
 
TAG Luncheon: Lean: FastCap Style
TAG Luncheon: Lean: FastCap StyleTAG Luncheon: Lean: FastCap Style
TAG Luncheon: Lean: FastCap Style
 
Improving of questions abendan
Improving of questions abendanImproving of questions abendan
Improving of questions abendan
 
Simple Lean Training
Simple Lean TrainingSimple Lean Training
Simple Lean Training
 
lean-simple-solutions
lean-simple-solutions lean-simple-solutions
lean-simple-solutions
 
Lean Startup Cost and Benefits
Lean Startup Cost and BenefitsLean Startup Cost and Benefits
Lean Startup Cost and Benefits
 
Chapter 9: Creating Brand Equity
Chapter 9: Creating Brand EquityChapter 9: Creating Brand Equity
Chapter 9: Creating Brand Equity
 
operations management practices
operations management practices operations management practices
operations management practices
 
Logistics compared amul & hul
Logistics compared amul & hulLogistics compared amul & hul
Logistics compared amul & hul
 
Brand management
Brand managementBrand management
Brand management
 
All Customers are Not Alike: Gaining a 360 Degree View
All Customers are Not Alike: Gaining a 360 Degree ViewAll Customers are Not Alike: Gaining a 360 Degree View
All Customers are Not Alike: Gaining a 360 Degree View
 

Similar to Chapter 9 Creating Brand Equity

Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Gobind Raj Aulakh
 
Branding challenges and opportunities
Branding challenges and opportunitiesBranding challenges and opportunities
Branding challenges and opportunitiesDharamraj Raj
 
Session 14 MG 220 BBA - 4 Oct 10
Session 14 MG 220 BBA - 4 Oct 10Session 14 MG 220 BBA - 4 Oct 10
Session 14 MG 220 BBA - 4 Oct 10
Muhammad Talha Salam
 
Customer based brand equity model
Customer based brand equity model Customer based brand equity model
Customer based brand equity model
Soroush Mosavati
 
Session 13 MG 220 MBA - 4 Oct 10
Session 13 MG 220 MBA - 4 Oct 10Session 13 MG 220 MBA - 4 Oct 10
Session 13 MG 220 MBA - 4 Oct 10
Muhammad Talha Salam
 
Najih suraya creating brand equity
Najih suraya creating brand equityNajih suraya creating brand equity
Najih suraya creating brand equity
Najih Suraya
 
Brand2
Brand2Brand2
Brand2
SEWLANISAGAR
 
Chapter 8 - Creating Branding Equity
Chapter 8 - Creating Branding EquityChapter 8 - Creating Branding Equity
Chapter 8 - Creating Branding Equity
akasisa
 
ABM Session 9.pptx
ABM Session 9.pptxABM Session 9.pptx
ABM Session 9.pptx
tamishgupta3
 
Brand equity.docx
Brand equity.docxBrand equity.docx
Brand equity.docx
ManpreetKaur1497
 
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOURCONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
RADHIKA GUPTA
 
Introduction brand management
Introduction brand managementIntroduction brand management
Introduction brand management
Kushal Kaushik
 
Brand Management-MBA-unit 1
Brand Management-MBA-unit 1Brand Management-MBA-unit 1
Brand Management-MBA-unit 1
Scaria Thomas Kadavil-STK
 
Brand Mgt.pdf
Brand Mgt.pdfBrand Mgt.pdf
Brand Mgt.pdf
SunilPatel387007
 
Branding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler KellerBranding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler Keller
Choudhry Asad
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brand
Navin Raj Saroj
 
Brand equity
Brand equityBrand equity
Brand equity
Tanibhra Datta
 
Brand, a gateway of product enrichment
Brand, a gateway of product enrichmentBrand, a gateway of product enrichment
Brand, a gateway of product enrichmentH M Tafsir
 

Similar to Chapter 9 Creating Brand Equity (20)

Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
 
Mm.08.10 deleted
Mm.08.10 deletedMm.08.10 deleted
Mm.08.10 deleted
 
Branding challenges and opportunities
Branding challenges and opportunitiesBranding challenges and opportunities
Branding challenges and opportunities
 
Session 14 MG 220 BBA - 4 Oct 10
Session 14 MG 220 BBA - 4 Oct 10Session 14 MG 220 BBA - 4 Oct 10
Session 14 MG 220 BBA - 4 Oct 10
 
Customer based brand equity model
Customer based brand equity model Customer based brand equity model
Customer based brand equity model
 
Session 13 MG 220 MBA - 4 Oct 10
Session 13 MG 220 MBA - 4 Oct 10Session 13 MG 220 MBA - 4 Oct 10
Session 13 MG 220 MBA - 4 Oct 10
 
Najih suraya creating brand equity
Najih suraya creating brand equityNajih suraya creating brand equity
Najih suraya creating brand equity
 
Brand2
Brand2Brand2
Brand2
 
Chapter 8 - Creating Branding Equity
Chapter 8 - Creating Branding EquityChapter 8 - Creating Branding Equity
Chapter 8 - Creating Branding Equity
 
ABM Session 9.pptx
ABM Session 9.pptxABM Session 9.pptx
ABM Session 9.pptx
 
Brand equity.docx
Brand equity.docxBrand equity.docx
Brand equity.docx
 
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOURCONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Introduction brand management
Introduction brand managementIntroduction brand management
Introduction brand management
 
Brand Management-MBA-unit 1
Brand Management-MBA-unit 1Brand Management-MBA-unit 1
Brand Management-MBA-unit 1
 
Brand Mgt.pdf
Brand Mgt.pdfBrand Mgt.pdf
Brand Mgt.pdf
 
Branding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler KellerBranding and Brand Positioning / Marketing Management By Kotler Keller
Branding and Brand Positioning / Marketing Management By Kotler Keller
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brand
 
Brand equity
Brand equityBrand equity
Brand equity
 
Brand, a gateway of product enrichment
Brand, a gateway of product enrichmentBrand, a gateway of product enrichment
Brand, a gateway of product enrichment
 

More from Diarta

Call center
Call centerCall center
Call centerDiarta
 
Atma Concept Of The Tbhrm
Atma Concept Of The TbhrmAtma Concept Of The Tbhrm
Atma Concept Of The TbhrmDiarta
 
Chapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global MarketsChapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global MarketsDiarta
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsDiarta
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsDiarta
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsDiarta
 
Chapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling LogisticsChapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling LogisticsDiarta
 
Chapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And ProgramsChapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And ProgramsDiarta
 
Chapter 11 Dealing With Competition
Chapter 11 Dealing With CompetitionChapter 11 Dealing With Competition
Chapter 11 Dealing With CompetitionDiarta
 
Chapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand PositioningChapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand PositioningDiarta
 
Chapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business MarketsChapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business MarketsDiarta
 
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyChapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyDiarta
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyDiarta
 
Chapter12 Setting Product Strategy
Chapter12 Setting Product StrategyChapter12 Setting Product Strategy
Chapter12 Setting Product StrategyDiarta
 
Bab 3 Cashflow
Bab 3 CashflowBab 3 Cashflow
Bab 3 CashflowDiarta
 
Bab 16 2007
Bab 16 2007Bab 16 2007
Bab 16 2007Diarta
 
Skedul Amortisasi Pinjaman
Skedul Amortisasi PinjamanSkedul Amortisasi Pinjaman
Skedul Amortisasi PinjamanDiarta
 

More from Diarta (20)

Call center
Call centerCall center
Call center
 
Coba
CobaCoba
Coba
 
Atma Concept Of The Tbhrm
Atma Concept Of The TbhrmAtma Concept Of The Tbhrm
Atma Concept Of The Tbhrm
 
Chapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global MarketsChapter 21 Tapping Into Global Markets
Chapter 21 Tapping Into Global Markets
 
Chapter 19 Managing Personal Communications
Chapter 19 Managing Personal CommunicationsChapter 19 Managing Personal Communications
Chapter 19 Managing Personal Communications
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing Communications
 
Chapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling LogisticsChapter 16 Managing Retailing Wholesaling Logistics
Chapter 16 Managing Retailing Wholesaling Logistics
 
Chapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And ProgramsChapter 14 Developing Pricing Strategies And Programs
Chapter 14 Developing Pricing Strategies And Programs
 
Chapter 11 Dealing With Competition
Chapter 11 Dealing With CompetitionChapter 11 Dealing With Competition
Chapter 11 Dealing With Competition
 
Chapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand PositioningChapter 10 Crafting The Brand Positioning
Chapter 10 Crafting The Brand Positioning
 
Chapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business MarketsChapter 7 Analyzing Business Markets
Chapter 7 Analyzing Business Markets
 
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And LoyaltyChapter 5 Creating Customer Value, Satisfaction And Loyalty
Chapter 5 Creating Customer Value, Satisfaction And Loyalty
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
 
Chapter12 Setting Product Strategy
Chapter12 Setting Product StrategyChapter12 Setting Product Strategy
Chapter12 Setting Product Strategy
 
Bab 16
Bab 16Bab 16
Bab 16
 
Tvom
TvomTvom
Tvom
 
Bab 3 Cashflow
Bab 3 CashflowBab 3 Cashflow
Bab 3 Cashflow
 
Bab 16 2007
Bab 16 2007Bab 16 2007
Bab 16 2007
 
Skedul Amortisasi Pinjaman
Skedul Amortisasi PinjamanSkedul Amortisasi Pinjaman
Skedul Amortisasi Pinjaman
 

Recently uploaded

LtCol Thomas Jasper Marine Corps Marathon.pdf
LtCol Thomas Jasper Marine Corps Marathon.pdfLtCol Thomas Jasper Marine Corps Marathon.pdf
LtCol Thomas Jasper Marine Corps Marathon.pdf
Thomas (Tom) Jasper
 
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...
Eticketing.co
 
Belgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docx
Belgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docxBelgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docx
Belgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docx
World Wide Tickets And Hospitality
 
My Personal Brand Key Note presentation.
My Personal Brand Key Note presentation.My Personal Brand Key Note presentation.
My Personal Brand Key Note presentation.
ashleymlugaro
 
The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...
The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...
The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...
CIOWomenMagazine
 
Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...
Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...
Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...
World Wide Tickets And Hospitality
 
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...
Eticketing.co
 
Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...
Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...
Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...
World Wide Tickets And Hospitality
 
Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
World Wide Tickets And Hospitality
 
Narrated Business Proposal for the Philadelphia Eagles
Narrated Business Proposal for the Philadelphia EaglesNarrated Business Proposal for the Philadelphia Eagles
Narrated Business Proposal for the Philadelphia Eagles
camrynascott12
 
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...
Eticketing.co
 
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docx
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxTurkey's Euro 2024 Squad Overview and Transfer Speculation.docx
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docx
Euro Cup 2024 Tickets
 
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...
Neil Horowitz
 
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
Eticketing.co
 
European Championships Football Quiz.pptx
European Championships Football Quiz.pptxEuropean Championships Football Quiz.pptx
European Championships Football Quiz.pptx
PaulGray854697
 
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...
Ice Brek
 
GilZeimer_SS2024_12Injuries_5-30-24.pptx
GilZeimer_SS2024_12Injuries_5-30-24.pptxGilZeimer_SS2024_12Injuries_5-30-24.pptx
GilZeimer_SS2024_12Injuries_5-30-24.pptx
Zeimer's Advertising Shoppe
 
Mats Zuccarello Biography & Stats-icebrek.pdf
Mats Zuccarello Biography & Stats-icebrek.pdfMats Zuccarello Biography & Stats-icebrek.pdf
Mats Zuccarello Biography & Stats-icebrek.pdf
Ice Brek
 
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docx
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxUkraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docx
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docx
Euro Cup 2024 Tickets
 
T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...
T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...
T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...
Nekraj Cricket Prediction
 

Recently uploaded (20)

LtCol Thomas Jasper Marine Corps Marathon.pdf
LtCol Thomas Jasper Marine Corps Marathon.pdfLtCol Thomas Jasper Marine Corps Marathon.pdf
LtCol Thomas Jasper Marine Corps Marathon.pdf
 
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...
 
Belgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docx
Belgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docxBelgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docx
Belgium Vs Romania Witsel recalled to Belgium squad for Euro 2024.docx
 
My Personal Brand Key Note presentation.
My Personal Brand Key Note presentation.My Personal Brand Key Note presentation.
My Personal Brand Key Note presentation.
 
The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...
The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...
The Richest Female Athletes of 2024: Champions of Wealth and Excellence | CIO...
 
Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...
Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...
Croatia Vs Italy Croatia's Euro 2024 Journey can Modric and Team Survive the ...
 
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...
 
Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...
Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...
Slovenia Vs Denmark Slovenia announce preliminary squad for Euro 2024 Josip I...
 
Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
Croatia vs Italy Croatia vs Italy Predictions, Tips & Odds Azzurri looking t...
 
Narrated Business Proposal for the Philadelphia Eagles
Narrated Business Proposal for the Philadelphia EaglesNarrated Business Proposal for the Philadelphia Eagles
Narrated Business Proposal for the Philadelphia Eagles
 
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...
 
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docx
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxTurkey's Euro 2024 Squad Overview and Transfer Speculation.docx
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docx
 
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...
 
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
Albania vs Spain Euro Cup 2024 Very Close Armando Broja Optimistic Albania Wi...
 
European Championships Football Quiz.pptx
European Championships Football Quiz.pptxEuropean Championships Football Quiz.pptx
European Championships Football Quiz.pptx
 
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...
 
GilZeimer_SS2024_12Injuries_5-30-24.pptx
GilZeimer_SS2024_12Injuries_5-30-24.pptxGilZeimer_SS2024_12Injuries_5-30-24.pptx
GilZeimer_SS2024_12Injuries_5-30-24.pptx
 
Mats Zuccarello Biography & Stats-icebrek.pdf
Mats Zuccarello Biography & Stats-icebrek.pdfMats Zuccarello Biography & Stats-icebrek.pdf
Mats Zuccarello Biography & Stats-icebrek.pdf
 
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docx
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxUkraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docx
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docx
 
T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...
T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...
T20 World Cup 2024 Advanced jackpot Ground, Team & Player Stats, D11 Wild Pic...
 

Chapter 9 Creating Brand Equity

  • 1. Part 4 : Building Strong Brands Chapter 9 – Creating Brand Equity
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.