A clear target market allows retailers to better understand customer needs and competitors. Targeting improves knowledge of customer characteristics, main competitors, and changing consumer demands. Retailers can be classified by ownership structure as independent retailers, chains, franchises, leased departments, or cooperatives. Retail formats include convenience stores, supermarkets, hypermarkets, specialty stores, department stores, and off-price retailers. Non-store retailing includes direct marketing, mail order, telemarketing, and automated vending. Developing a retail strategy involves establishing missions and objectives, analyzing the situation, identifying options, allocating resources, and monitoring progress.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Basics of Retail Math + Retail InterviewJulia Orsa
Retail Terminology, Math and Interviewing tricks you need in 1 hour. Full Free voiceover e-lessons at:
http://jules-o.thinkific.com/collections/retail
In one go, you will acquire the retail knowledge that takes years to master on the job, solve business problems with skills equal to any senior VP, A+ your first industry Interview, & pass that tricky Retail Exam.
The report show research findings of existing sales and distribution practices of a few leading food companies and discusses ways to improve the sales through revision in sales and distribution policies
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
Retail Business Management PowerPoint Presentation Slides SlideTeam
Retail Business Management PowerPoint Presentation Slides are designed to bring your attention to better retail management. The B2C PowerPoint complete deck is created with the purpose of delivering your ideas in an effective way. Broadly it covers slides like types of retail formats, key drivers of retail growth, retail global trends, role of information technology in retail, types of retail applications, understanding retail customers, future trends in multi-channel retailing, retail management and competition, classification target audience, retail sales by product category, pricing strategies, global market segmentation strategy and more. Showcase retail location analysis, human resource management, retail store organizational structure, information system and supply change management using this retail operation management analysis Presentation design. Furthermore you can also use this retails strategy PPT visual to present promotion and marketing communication, retail sales promotional mix elements, sales promotion in retail, customer loyalty programme options, merchandise management, merchandise buying decision process, ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenges, retail KPI metrics, etc. Download merchandise management PowerPoint templates to impress your audience.
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Basics of Retail Math + Retail InterviewJulia Orsa
Retail Terminology, Math and Interviewing tricks you need in 1 hour. Full Free voiceover e-lessons at:
http://jules-o.thinkific.com/collections/retail
In one go, you will acquire the retail knowledge that takes years to master on the job, solve business problems with skills equal to any senior VP, A+ your first industry Interview, & pass that tricky Retail Exam.
The report show research findings of existing sales and distribution practices of a few leading food companies and discusses ways to improve the sales through revision in sales and distribution policies
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
Retail Business Management PowerPoint Presentation Slides SlideTeam
Retail Business Management PowerPoint Presentation Slides are designed to bring your attention to better retail management. The B2C PowerPoint complete deck is created with the purpose of delivering your ideas in an effective way. Broadly it covers slides like types of retail formats, key drivers of retail growth, retail global trends, role of information technology in retail, types of retail applications, understanding retail customers, future trends in multi-channel retailing, retail management and competition, classification target audience, retail sales by product category, pricing strategies, global market segmentation strategy and more. Showcase retail location analysis, human resource management, retail store organizational structure, information system and supply change management using this retail operation management analysis Presentation design. Furthermore you can also use this retails strategy PPT visual to present promotion and marketing communication, retail sales promotional mix elements, sales promotion in retail, customer loyalty programme options, merchandise management, merchandise buying decision process, ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenges, retail KPI metrics, etc. Download merchandise management PowerPoint templates to impress your audience.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
1. Product
Retailers must have the right assortment of products and sell them in a manner compatible with their marketing view retailers must decide on the number of assortments in the store and the number of products in each range. In addition, they must select the quality of the articles within each category, decide on pricing policy. Finally, retailers must determine if the assortments should generally be stable over time
2. Price
A price strategy should reflect the company's own objectives and be related to the sales and profit. The goals to be achieved can be established as income and/ or volume units.
a) Market penetration pricing strategy is used when the retailer wishes to acquire revenue by setting a low price and selling a large number of product units.
b) High price strategy is used by the company to attract customers who are not concerned about the price, but the service and prestige. Usually the strategy does not maximize sales, but brings great profit per unit.
c) Cost-oriented pricing strategy The retailer sets the price, adding the operating expenses and desired profit to the cost per unit. The difference between the merchandise cost and the selling price is the trade margin. With a variable margin policy, retailers adjust the margins on merchandise categories.
d) The strategy of prices adjustment to market conditions The retailer may adjust prices according to the demand or market segment. The best example of adapting the retailer prices from Romania to the market demand are represented by some food prices (oil, sugar, flour) and durable goods prices (electronics, appliances, cars) in 2008.
e) Competition-oriented price strategy A retailer can use competition prices as guide. A company may not modify prices if there have been changes in demand or costs, if they are not modified by competition. Similarly, a firm may change its prices if the competition changes them, even if there have not been changes in demand or costs.
3. Place
Some specialists substituted in the literature the term "distribution channel" with "marketing channel” This change aims to emphasize the role of intermediaries in the distribution process, to create value for users or consumers, adding the utility of form, possession, time and place. In addition, the role of marketing channels is not only to participate in demand satisfaction by offering goods and services, but it also requires active participation to stimulate demand through information, creating proximity and promotion developed by members of the economic units network that form the channel. The product must be available at the right place (Product category), at the right time (time you sell your product), and in the right quantity (enough stock).
4. Promotion
Some specialists considers that the role of the promotion policy in the retail business is to attract potential consumers (creating traffic in store) to convert visitors into consumers and to retain buye
A Whirlygig Tour of Emerging Marketing Technology CategoriesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: A Whirlygig Tour Of Emerging Marketing Technology Categories. PRESENTATION: A Whirlygig Tour of Emerging Marketing Technology Categories - Given by Jay Famico, @jayfamico - Sirius Decisions, Practice Director, Technology
Operationalizing the Demand Funnel - Sirius Decisions Summit 2014Kevin Marasco
How to operationalize the demand funnel - as presented at Sirius Decisions Summit 2014. Presented by Kevin Marasco, HireVue CMO and David Lewis, CEO DemandGen.
Learn how to recruit top talent in half the time with HireVue's Talent Interaction Platform at hirevue.com
About HireVue - HireVue make business personal again. And we do it by promoting meaningful human interaction through a digitally-enhanced, connected experience that we call a Talent Interaction Platform™.
Everything you need to know to build out a sophisticated, robust, and customer-centric digital marketing plan. This will be particularly effective for larger businesses with existing digital assets, but the lessons here can be applied broadly.
For more, please visit us at www.pupsprog.com.
First 90 days of a B2B Digital Marketing StrategySteve Cummins
Outlining a 90 day plan to build a Digital Marketing strategy. Includes tips on benchmarking and creating a baseline; identifying appropriate social media channels; implementing initial strategy. Also recommends free resources to help with planning and implementation. Originally presented at BMA-NJ Digital Marketing Summit.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
Value Added Products from Coconut (Coconut Processing: Coconut Oil, Coir Fibr...Ajjay Kumar Gupta
Value Added Products from Coconut (Coconut Processing: Coconut Oil, Coir Fibre, Pith, Mattresses, Desiccated Coconut (DC) Powder, Coconut Cream, Coconut Milk, Spray Dried Coconut Milk Powder, Coconut Shell Products, Shell Charcoal, Activated Carbon from Coconut Shell, Virgin Coconut Oil (VCO), Shell Powder) Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics, Production Schedule, Working Capital Requirement, Plant Layout, Process Flow Sheet, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis
Coconut is a versatile product and has multiple uses. Almost all the parts of a freshly grown coconut, eatable or otherwise, are used in some or the other manner. Coconut everything can be found in the natural food market. Coconut oil, coconut sugar, coconut water. Each of the different pieces of the coconut are used for different, and sometimes multiple, products. Therefore, oil competes with all of the other coconut products for the simple availability of the coconut plant.
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Product Life Cycle & Marketing Strategy of Colgate, Dairy Milk and Samsung 3D tvRajat Gandhi
This Presentation is about the marketing strategy & PLC i.e Product Life Cycle of FMCG products like Colgate & Dairy Milk and a consumer durable good i.e Samsung 3D TV.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2. Target markets A clear specification of the target market allows for a number of benefits, including improved levels of understanding of: The characteristics and needs of the group targeted The main competitors The changing needs of targeted consumers
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4. Benefits of targeting A fuller understanding of the unique characteristics and needs of the group to be satisfied is reached. A better understanding of the main competitors is gained because it is possible to detect those retail companies who have made a similar selection of target marks. Improvements are possible in the understanding of the changes and development in the needs of the target market.
6. Classification on the basis of ownership Independent retailer Chain retailer Franchise Leased departments Consumer co-operatives
7. Independent retailer An independent retailer is one who owns and operates only one retail outlet. Examples of independent retailer: Kirana store and paanwala. Chain retailer When two or more outlets are under a common ownership, it is called a retail chain. Examples: wills sports( ITC), Louis Philippe
8. Franchising A franchise is a contractual agreement between the franchiser and the franchisee. Franchising may be of the following types: A product or trade mark franchise. A business format franchise. Leased departments These are also termed as shop in shops. When a section of a department in a retail store is leased/ rented to an outside party, it is termed as a leased department. Consumer co-operatives The presence of consumer cooperatives has been working as a force of market for the common man
9. Classification on the basis of the merchandise offered Convenience stores Super markets Hyper markets Specialty stores Departmental stores Off price retailer
10. Convenience stores These are relatively small stores located near residential areas, they are open for long hours, seven days a week and offer a limited line of convenience products like eggs, bread, milk , etc. SupermarketsThese are large, low cost, low margin, high volume service operation, designed to meet the needs for food, groceries and other non-food items. Hyper markets A store that satisfies the following characteristics has been defined by the IGD as a hypermarket: A selling area between 5,000 sq m A wide range of products including food and non-food items Discounted prices A destination offer
11. Specialty stores A store specializing in a particular type of merchandise or a single product of durable goods or a range of normally complementary durable goods product categories is termed as a specialty store. Department stores Department store are defined as those establishments depending on food, clothing and home related items for at least 10% but less than 70%, respectively of their sales . Further more, these stores have at least 50 employees and a self-service ratio of less than 50%. Off price retailers The merchandise is sold at less than retailer prices. Off-price retailers buy manufacturers seconds, overruns or off seasons at a deep discount
17. Services Providers of various servicesRetail Banking It refers to the dealing of commercial banks with individual customers. It products would include fixed, current savings account on the liabilities side; and mortgages and loans on the assets side.
18. Cyclical theory The most well known theory of retail evolution is the wheel of retailing Theory. This theory described by McNair, helps us understand retail changes. This theory suggests that retail innovators often first appear as low-price operators with a low cost structure and low profit-margin requirements, offering some real advantages, such as specific merchandise which enables them to take customers away from more established competitors. Cyclical theory
19.
20. Growth strategy A retailer can enter a new marker by adopting any of the following methods Export Franchising Acquisitions and mergers Joint venture Organic growth
21. Export Exportis the selling of domestically manufactured products in a different country. A retailer who has a distinct product, such as an own brand, which may be attractive to customers in other markets may look at an exports as an option. Marks Spencer did this successfully with its St.michale’s brand, as did the body shop. If the response to the exported product is good in the market. It is a good indication that retail stores for that brand could also do well in that particular country.
22. Franchising This strategy of market development has seen the rapid expansion of many retail chains across the global. This strategy enables a retailer to build a strong identity in the market.
23. Acquisitions and Mergers Acquisitionthe word suggests , implies an organization acquiring Another organization. Example : Wal-Mart Mergers on the other hand, imply two organizations coming together to form a combined entry. The merger retail giant Carrefour and promodes in Europe is an example of the same
24. Joint venture A joint venture is a strategic partnership between a local retailer and an international player. This arrangement allows the international retailer to learn from the expertise of the domestic partner, while the domestic retailer can learn from the international practices of the partner
25. Organic growth Organic growth is replicating the retail format in the non-domestic market , With in the regulatory framework of the new market. A rapid roll out helps the retailer by offering the following advantages Building economies of scale Creating entry barriers Capturing possibly scarce resources in terms of location, manpower, etc. Building brands
26. The concept of the business model There are mainly nine building blocks to help us describe business models The target customer segments addressed by the retailer. The value proposition of what is offered to the market. The communication and distribution channels to reach customers and offers the value proposition. The relationships established with customers. The configuration of activities performed/required to implement the business model. The core competencies need to make the business model possible. The revenue streams generated by the business model constituting the revenue model. The cost structure resulting for the business model. The partners and their motivations of coming together to make a business model happen
27. Steps involved in developing a retail strategy Establishing mission Analyse situation Identify options Set objectives Obtain & allocate resources Develop implementation plan Monitor progress & control Feed back
28. Develop the strategic plan In order to be successful in segmenting the markets, the retailer must ensure that it is: Measurable – is the segment measurable and identifiable….?? Accessible – will focusing marketing efforts on a particular market segment have a positive impact on electing the desired responses…?? Economically viable – is the segmentation variable shared by enough potential customers to justify the expense and effort of focusing marketing efforts on that segments….?? Stable – are the consumer characteristics stable indicators of the market potential…..??
29. Factors to be considered for retail planning The following golden rule advice given to all would be retail entrepreneurs by Paul b brown and Geoffrey n smith A void business that are in danger of over saturation. Originality isn’t always necessary. In fact further improving on well-established retail type of business is often the way to go. Concentrate your research on filling a need in retailing. Always start a business cautiously and with adequate capital. Don’t except to get rich overnight.
30. The following specific parameters must be considered at length Evaluating financial capabilities Finalizing of store format Market research Competition analysis Advantage accruing chain store retailers
31. Evaluating financial capabilities Retail planning process is to evaluate the finances available to the individual both from his own internal sources as well as from borrowed ones. This will enable the entrepreneur to shortlist the suitable store format option that may be possible rather than waste time in considering hundreds of retail options .
32. Evaluating financial capabilities Retail planning process is to evaluate the finances available to the individual both from his own internal sources as well as from borrowed ones. This will enable the entrepreneur to shortlist the suitable store format option that may be possible rather than waste time in considering hundreds of retail options .
33. Finalisation of store format The following issues thus need to be considered before an appropriate store format can be selected from available options with a view to minimizing the risks A retailer entrepreneur must be personally interested in the product mix that he proposes to deal in. The retailer must possess adequate managerial capabilities to manage a large or small store with all the equipment, manpower and other responsibilities that it entails. The abundant availability of the products from their numerous sources should be ensured so that the supply is not affected even if the demand increases substantially
37. Competition analysis The most critical aspect of the situation pertains to the retailers ability to determine his unique capabilities as against those of his competitors. Only with a through understanding of his own unique capabilities can help a retailer to invest in opportunities that exploit his strengths and to avoid those that emphasize his weakness.
44. Lower project costs A large number of stores would also mean huge outgoings towards the costs of retail and allied equipment. Franchising adds to profits Franchising is known to be the fastest mode of growth for most business. Deciding on own/franchise store After one has shortlisted the store format and analysed all other issues discussed, it is imperative to decided whether one wishes to go it alone or to opt for the relatively safer method of franchising.