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E-Retailing - Logistics crucial for successful webshop
- 1. Logistics crucial forsuccessful webshop E-Retailing 10 & 11 November 2010 - Eindhoven GW ref. 9026X001/ML/th
- 2. Page 2 Content 1. Intro1.Intro 2. Facts & Figures 3. Profile E-Retailing 4. Internet DC
- 3. Page 3 1. Intro Mediaannouncements Ruim een derde van de Nederlandse webshoppers (36 procent) zegt meer online aankopen te doen als de afleverservice van webshops verbetert. Slechts 17 procent van alle shoppers wil extra betalen voor een betere dienstverlening.Webwinkels doen het goed. Inmiddels kopen we 3,5 procent van onze boodschappen on-line. In de ons omringende landen shoppen ze zelfs 5 tot 9 procent on- line. Nog voldoende groeipotentie voor webwinkels. Toch is het volgens Walther Ploos van Amstel hoog tijd voor Eerste Hulp Bij Verzenden. Retailers schakelden de afgelopen jaren veelvuldig over op webwinkels naast hun fysieke winkels om de consument nog beter van dienst te zijn. Veel bedrijven doeken echter hun webwinkel al snel op omdat de gecombineerde verkoopbenadering faalt in de uitvoering. Een webwinkel heeft pas kans van slagen als vooraf goed wordt nagedacht over het logistieke traject, zoals de te hanteren pickstrategie in het warehouse. De stelling van deze quote: “Bedrijven die een webwinkel opstarten, denken veel te lichtzinnig over het logistiek proces dat er achter zit” (Ad van Goor) Webwinkels schieten als paddenstoelen uit de grond. Een compleet nieuwe sector is ontstaan, waarin veel valt te verdienen, mits de logistiek goed wordt georganiseerd. “Webwinkels stranden omdat het ze vaak ontbreekt aan goede sturing over hun logistieke keten.”
- 4. Page 4 Content 1. Intro 2.Facts &2. Facts & FiguresFigures 3. Profile E-Retailing 4. Internet DC
- 5. Page 5 2. Facts& Figures Internet access is the basics • EU counts 195 Mio of Households • 60% of Households in 4 countries (France, UK, Germany, Italy) National differences about internet accessibility: • Frontrunners: The Netherlands, UK, Germany & Nordics • Stragglers: Spain, Italy, Portugal & CEE-countries The internet accessibility mainly determined by: • Governmental maturity • ICT-technology by telecommunication suppliers. # 195 Mio EU Households in 2008 (In Mio) 16.2 51.0 26.7 26.6 39.323.97.24.4 France UK Germany Italy The Netherlands Belgium Spain Other 20 Countries Internet Access by Households in 2008 (%) 60% 62% 71% 75% 42% 86% 60% 51% 48% 0% 20% 40% 60% 80% 100% EU (27 Countries) France UK Germany Italy The Netherlands Belgium Spain Other 20 Countries Source: Eurostat Source: Eurostat
- 6. Page 6 0% 10% 20% 30% 40% 50% 60% 2004 20052006 2007 2008 2009 2010 2011 2012 2013 %ofE-Shoppingindividuals 0 50 100 150 200 250 OnlineSales(BillionEuro's) 2. Facts & Figures Online shopping is booming business ± 30 % € 136 Bn2008 ± 50% € 186 Bn2013 E-Shopping Individuals Online Sales Time Period Better, Higher & More • Internet accessibility (broadband) • Payment options • Online security level • User friendly websites • Service levels Why Source: Forrester
- 7. Page 7 2. Facts& Figures The potentials The British internet users shop most often after browsing • UK: 80% • Germany: 77% • The Netherlands: 67% • Belgium: 32% • Italy: 30% 32% 40% 57% 53% 11% 56% 21% 20% 24% 56% 63% 70% 68% 37% 66% 49% 53% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% EU (27 Countries) France UK Germany Italy The Netherlands Belgium Spain Other 20 Countries Individuals using the internet at least once a week in 2008 (%) E-Shopping in 2008 (%) Source: Eurostat
- 8. Page 8 2. Facts& Figures Popular products & services Different focus by gender Female e-shopper • Clothing • Holidays arrangements Male e-shopper • Electrical Goods • CD’s & DVD’s Top 10 most popular product/services bought online 54% 42% 40% 38% 33% 33% 23% 23% 21% 19% 0% 10% 20% 30% 40% 50% 60% TravelTickets H olidays B ooks C oncert/Theatre/Festivaltickets C lothes ElectricalG oods C D s C inem a tickets D VD s M usic D ow nloads Source: EIAA
- 9. Page 9 Content 1. Intro 2.Facts & Figures 3. Profile3. Profile EE--RetailingRetailing 4. Internet DC
- 10. Page 10 3. ProfileE-Retailing Main characteristics • B2C-customers are more unpredictable and unstable than in B2B-customers • Small order sizes (mostly single line orders with single pieces) • Majority of orders are parcel-orders ► specific packing process required • Dealing with promotional orders • Larger product assortment (stock-items vs non-stock items) • Substantial return-flows (i.e. in apparel industry: 35-45% of outgoing orders) • Higher demand for online shipment traceability • Different manners of billing (pre-billing/ COD) • Last mile by home delivery still big challenge • Etc.
- 11. Page 11 3. ProfileE-Retailing Type of internet companies vs order fulfillment possibilities Offline retailers ; Internet as an additional sales channel Company Type Type 1 Type 2 Type 3 Clicks & Bricks Clicks with own assets Clicks with no assets What Delivery along internet only ; own inventories/warehouses Delivery along internet only ; No inventories/warehouses Order picking & delivering from the stores Order picking & delivering from an existing DC for stores Order picking & delivering from a dedicated DC for internet orders Outsourcing of order fulfillment Company Type 1 X X X X Company Type 2 X X Company Type 3 X X Possibilities of Order Fulfillment
- 12. Page 12 3. ProfileE-Retailing Supply Chains of e-retail Traditional Retail Chain E-Retail Chains Suppliers/ Manufacturers Internet DC Stores PUDO Hub LSP DC’s
- 13. Page 13 3. ProfileE-Retailing Order fulfillment possibilities - Pro’s & Con’s Possibilities + - Order collecting & delivering from the stores - Low investments - Easy to set up such operation for companies that already have stores - Small response time - Stores are not designed for effecient order picking - Additional processes are needed - Lower service for regular customers - Cannibalization of regular sales Order collecting & delivering from an existing DC for stores - Relative low investments - Easy to set up such operation for companies that already have a DC for delivering their stores - DC for replenishing store is not designed for internet orders - Full internet assortment must be available in DC - Picking on piece-level - High distances for picking - Cannibalization of regular sales Order collecting & delivering from a dedicated DC for internet orders - Optimal layout - Economy of scales - Higher investments, new distribution concept - Full assortment must be available - Cannibalization of regular sales Outsourcing of order fulfilment - Focus on core business - Low investments - Execution by experts - No hiring of personnel - Economy of scales - Loss of control and knowledge - Full assortment must be available - Cannibalization of regular sales
- 14. Page 14 Content 1. Intro 2.Facts & Figures 3. Profile E-Retailing 4. Internet4. Internet DCDC
- 15. Page 15 4. InternetDC Solutions Low Medium High Low High Medium Mechanization & Automation Level InvestmentsLevel AS/RSMiniload Conveyor systems Voice-pickingRF-picking Paper-picking Sorting System Pallet racking Shelf racking Lift/Paternoster Case flows with Pick/put-2-light Visual-picking Low Medium High Low High Medium Mechanization & Automation Level InvestmentsLevel AS/RSMiniload Conveyor systems Voice-pickingRF-picking Paper-picking Sorting System Pallet racking Shelf racking Lift/Paternoster Case flows with Pick/put-2-light Visual-picking
- 16. M AKI NGSUPPLY CHAI NS YOUR COM PETI TI VE ADVANTAGE! Booth № 29
- 17. Page 17 Groenewout Profile Groenewoutis an international, independent consulting company providing integrated value-added advisory and support services across all industry sectors to support our clients in achieving business process and operational improvements within Supply Chains and Logistics. • Benchmark • 2nd-opinion • Audit • Arbitrage • Training • Project mgt. • Tender- & contract mgt. • Construction (site) mgt. • Process improvement mgt. • Transition mgt. • Change mgt. • Interim mgt. Modeling & Simulation • CAST-dpm • WHAT-2-STORE© • WARE-2-STORE© • BUILD-2-STORE© • ABC-2-STORE© • Automod • Data gathering • Supply Chains Transparency • Business Requirements Consulting Service Portfolio Consulting Methodology STRATEGYTACTICALOPERATIONAL