Data analysis involves classifying and tabulating data to identify relationships and make inferences. There are two main types of data analysis: qualitative analysis which handles categorical data, and quantitative analysis which uses statistical methods on numerical data. The goals of data analysis are to understand the data, answer research questions, identify patterns, and make predictions. Key aspects of data analysis include variables, attributes, parametric vs non-parametric statistics, classification methods, and tabulation which organizes data into tables.