Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.

1. SOCIAL MEDIA UPDATE 2012
Mike Eldredge
tekOrange
April 11, 2012

2. ABOUT YOUR PRESENTER – MIKE ELDREDGE
 Founder of tekOrange
 BS in Business Administration from The
Ohio State University (MIS)
 19 Years Web Industry Experience
 Services include Web Design/Web Hosting
/Web Marketing
 Chief Infrastructure Architect for former
payments company - Internet Transaction
Solutions.
 Liberty Township resident since 1997

3. SOCIAL MEDIA
A category of sites that are
based on user participation
1
and user-generated content.
1. http://searchenginewatch.com/define

4. SOCIAL MEDIA – 2011
Two-thirds of Americans now use
Facebook, Twitter, MySpace, and
other social media sites, up about 230%
from the 20% penetration in 2007, and
43% are visiting these sites more than
once a day. 1
1. http://www.socialnetworkingwatch.com/all_social_networking_statistics/

5. SOCIAL MEDIA - 2012
 Usage in the US remains strong with
about 2/3 of Web users using Social
Media in 2012
 More than 90% of social network users
will be on Facebook in 20121
 Big three still – Facebook, Twitter,
LinkedIn
 New player - Google+
1. http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx

6. SOCIAL MEDIA PLATFORMS
 Facebook
 Twitter
 LinkedIn
 Google+

8. FACEBOOK
 2011, 500 million active users
 2012, 845 million active users and
growing2
 50% of active users log on to Facebook in
any given day
 Average user has 130 “Friends”
 Each month, people spend over 700
billion minutes on Facebook1
 425 million Facebook users on mobile
devices3
1. http://www.facebook.com/press/info.php?statistics
2. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
3. http://www.nytimes.com/2012/02/27/technology/for-facebook-risk-and-riches-in-user-data.html?_r=1&ref=facebookinc

9. FACEBOOK: A CLOSER LOOK
Need individual account
Account is tied to an email address
Object of Facebook is to connect
with former associates and current
friends.
Posts by you or your “Friends” will
appear on your Wall
Chat

10. FACEBOOK GLOSSARY
 Friend
 people you connect and share with on Facebook.
 Like
 A way to give positive feedback and connect with things you care about.
 Networks
 affiliations with schools or workplaces on Facebook
 Subscribe
 A way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also
a way to fine-tune your News Feed to get the types of updates you want to see
 Page
 Allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post
information and News Feed updates to people who like their pages.
 Badge
 A box you can create to share your Facebook profile (timeline), photos or Page on other websites.
http://www.facebook.com/help/glossary

11. FACEBOOK - BUSINESS FOCUS
 Business application - Pages
 Multiple Administrators
 Potential Administrator must first like page prior to being
added as an administrator
 Administrators can send email to their friends to
notify them of the page
 Add Images (Usually your company logo)
 Provide Basic Information
 Post Updates about your company
 Set up a Link from your web site
 Display Page Apps

12. FACEBOOK – PAGE APPS
 Page Apps provide additional functionality to your Page
 Available Functionality includes
 RSS Feeds
 YouTube Video
 Twitter
 Flickr
 PDF
 Presentation
 File Gallery
 Coupons
 Feedback
 FAQs
 Google Maps
 And many others

13. FACEBOOK PAGE - CONTINUED
 Need at least 25 fans of a page to have a
personalized Facebook URL.
 Once a personalized URL exists, Text
Messages can be used to add friends by
texting the URL name to 32665

14. FACEBOOK – NEW FEATURES
Timeline
 Cover Photo
 Featured Posts
 Call out posts on Main Page
 Page Apps
 Ability to add apps to Main page
 About Section
Additional Details to help customers
connect with your business

15. FACEBOOK FAN PAGE EXAMPLE

16. FACEBOOK
Questions?

18. TWITTER
 Twitter is a communication platform that helps businesses stay
connected to their customers.
 Business Uses
 Share information with customers or prospects
 gather real-time market intelligence and feedback
 build relationships with customers, partners and other people
 Twitter lets you write and read messages (Tweets) of up to 140
characters, or the very length of this sentence, including all
punctuation and spaces.
 The messages are public and you decide what sort of messages
you want to receive (follower)
 2011, More than 200 million members worldwide1
 2012, Twitter is adding 11 new accounts per second and could
pass 500 million2
1. http://business.twitter.com/basics/what-is-twitter
2. http://thenextweb.com/twitter/2012/01/16/twitter-is-adding-11-new-accounts-per-second-and-could-pass-500-million-in-february-say-report/

19. TWITTER: A CLOSER LOOK
 Hash Tags
 hashtag symbol # before relevant keywords in their Tweet
to categorize those Tweets in Twitter Search.
 Clicking on a hashtagged word in any message displays all
other Tweets in that category.
 Hashtags can occur anywhere in the Tweet.
 Hashtagged words that become very popular are often
Trending Topics.

20. TWITTER GLOSSARY
 Mention
 Referencing another user in your Tweet by including the @
sign followed directly by their username
 Retweet
 A Tweet by another user, forwarded to you by someone
you follow. Often used to spread news or share valuable
findings on Twitter.
 Message
 privately Tweet to a particular user who's already following
you, start your Tweet with DM or D to direct-message
them, eg: "DM @joesmith234 what is your order number?"
 Hashtag
 The # symbol is used to mark keywords or topics in a
Tweet. It was created organically by Twitter users
https://business.twitter.com/en/basics/glossary/

21. TWITTER – BUSINESS FOCUS
 Custom Backgrounds
 New Enhanced Profile Pages
 Like Facebook Fan Pages, users can view the profile page
without joining or logging into Twitter.
 Header image
 Featured Tweet

22. TWITTER – NEW FEATURES
 Enhanced profile pages
 Companies can now put their brand on display by setting
up their own page.
 Keyboard shortcuts
 You can compose a new tweet by using “N” and retweet a
tweet by just using “T” on your keyboard.
 Photo Feature
 Easier way to share photos
1. http://www.techsling.com/2012/03/twitters-new-look-and-new-features/

23. TWITTER ENHANCED PROFILE PAGE EXAMPLE

24. TWITTER
Questions?

26. LINKEDIN
 Community dedicated to business professional
 Special Interest Groups for networking with
people of similar interests
 Company Search
 Full time Resume listing
 2011, 100+ Million Subscribers1
 2012, 150+ Million Subscribers2
1. http://blog.linkedin.com/2011/03/22/linkedin-100-million/
2. http://press.linkedin.com/about

27. LINKEDIN: A CLOSER LOOK
 Company Profiles
 Post Company Overview
 List products or services on company profile to attract,
showcase and list recommendation from your clients and
customers.
 Associate Employees
 List Jobs (lower cost than traditional job posting outlets)
 Groups
 Groups are communities of professionals who share a common
experience, passion, interest, affiliation or goal. Can aid sales
through online networking.
 Can be public or private

28. LINKEDIN GLOSSARY
 Introduction
 Messages that allow members to contact to be contacted through a shared
or mutual connection.
 Connection
 A contact you know personally and who you trust on a professional level.
Once you've "connected" to them on LinkedIn, you can communicate with
them directly and see their profile.
 Network
 A group of users that can contact you through connections up to three
degrees away
 Group
 A place for professionals in the same industry or with similar interests to
share content, find answers, post and view jobs, make business contacts, and
establish themselves as industry experts.
 Skill
 Expertise in a certain field or area associated with your LinkedIn profile.
 InMail
 Private message that allow you to directly contact any LinkedIn member
while protecting the recipients' privacy (Premium and Fee based).

29. LINKEDIN – BUSINESS FOCUS
 Company Pages
 Company Information
 Overview of Company
 Pictures
 Products/Services Listing
 Careers
 Page displays when search of network is performed

30. LINKED IN – NEW FEATURES
 LinkedIn Today – Daily digest with the most relevant
headlines, the articles that your LinkedIn connections
and industry peers are sharing and reading.
 Company Search – Now displays whether related
company is related to a direct connection or part of
your extended network
 Company Status Updates – Now companies can post
status updates link individuals
 Group Polls – Polls can now be submitted to specific
groups.
 New Event System – Events are easier to find.
 Skills – Search your network for resources with
specific skillsets
1. http://windmillnetworking.com/2012/01/06/new-linkedin-features-2011-2012/

31. LINKEDIN COMPANY PAGE

32. LINKEDIN
Questions?

34. GOOGLE+
 Launched in June 2011
 90 Million Users with 60% active on a daily basis1
 Share your thoughts, links and photos with friends
and associates
 Easy video chat for talking with up to nine people at
once.
 Simple group chat.
 Search brings updates from circles, around the web
and public Google+ posts.
1. http://arstechnica.com/gadgets/news/2012/01/google-claims-90-million-google-users-60-active-daily.ars

35. GOOGLE+ GLOSSARY
 Circles
 Circle is a concept similar to group but in a more restricted
manner. You can create a circles based on your interest,
activities, culture and whatever way you like.
 Sparks
 Sparks is designed to provide you the information based on your
interests
 Hangout
 Impromptu meetings between friends and associates. People
can join the conversation at any time in whichever manner
they’re comfortable with i.e. video, voice and text chat .
 +1
 the +1 button to give something your public stamp of approval.
Then, if you want to share right away, add a comment and send it
to the right circles on Google+.
http://digg.com/newsbar/topnews/google_plus_guide_all_you_need_to_know_about_google_terminology

36. GOOGLE+ - BUSINESS FOCUS
 Google+ Page
 Business profile
 +1 recommendations appear on your website, display ads,
search ads, Google search results and now, your Google+
Page.
 Group customers in circles
 Use Hangouts to communicate directly
 Link to other related sites (up to 20)
 Up to 5 photos on the main page
 Promote to circles

37. GOOGLE+ PAGE

38. GOOGLE+
Questions?

39. UPDATE TOOLS
 Manage Multiple Social Media Feeds with a
Single tool
 Tweetdeck
 http://www.tweetdeck.com
 Manage Feeds via Columns
 Schedule Tweets
 Support for Twitter, Facebook
 Hootsuite
 http://hootsuite.com
 Insight into Followers
 Support for LinkedIn, Facebook, Twitter, Google+, & More

40. REVIEW
 State of Social Media in 2012
 Facebook
 Twitter
 LinkedIn
 Google+
 Update Tools

41. WHAT IS TEKORANGE
 Powell Based Internet Business
 Internet Experts
 We do web sites
 New & Redesign
 Vertical Markets
 Home Owner Associations
 Ecommerce
 Manufacturing
 We are hosting experts
 Domain Registration, Basic Web Site Hosting
 Virtual Server hosting, Hosted Exchange
 Co-Location
 Host over 2000 Web Sites, 85 Virtual Servers, 100
Physical Servers out of Hilliard Based data center

42. QUESTIONS
?