Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.
*This presentation was prepared for the YES Montreal organization workshop, "Social Media 101: Twitter"
Social media offers job seekers with a powerful and accessible medium for self promotion, but achieving desired results depends largely on using it effectively.
This presentation focuses on strategies for leveraging Twitter (in concert with your other web & social media platforms) to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events. This presentation also provides information about what recruiters look for when searching for prime talent.
Here\'s an overview on what Social Media is, the business opportunity and how to apply it. Also the in depth review of LinkedIn. Setup your profile, your comapny\'s profile, make connections, join groups and more!
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
*This presentation was prepared for the YES Montreal organization workshop, "Social Media 101: Twitter"
Social media offers job seekers with a powerful and accessible medium for self promotion, but achieving desired results depends largely on using it effectively.
This presentation focuses on strategies for leveraging Twitter (in concert with your other web & social media platforms) to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events. This presentation also provides information about what recruiters look for when searching for prime talent.
Here\'s an overview on what Social Media is, the business opportunity and how to apply it. Also the in depth review of LinkedIn. Setup your profile, your comapny\'s profile, make connections, join groups and more!
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Traininginjleigh206
The Alliance for Nonprofit Excellence’s Fifth Annual Conference "The New Nonprofit Sector: Redefined, Retooled, and Resilient" featured the breakout session "Social Networking: A How-To Guide for Nonprofits" presented by Jennifer Leigh. Thanks to all who participated and made this a fun, interactive exploration of social media in the nonprofit world.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to leverage the personal relationships of your existing supporters to grow your community faster, solidify constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
This class gives the student an introduction overview of the power of social media and how to get started. I outline the top 4 that I recommend as a must for most businesses.
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Traininginjleigh206
The Alliance for Nonprofit Excellence’s Fifth Annual Conference "The New Nonprofit Sector: Redefined, Retooled, and Resilient" featured the breakout session "Social Networking: A How-To Guide for Nonprofits" presented by Jennifer Leigh. Thanks to all who participated and made this a fun, interactive exploration of social media in the nonprofit world.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
Red Stampede User Guide: Marketing & CommunicationsHFT
An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to leverage the personal relationships of your existing supporters to grow your community faster, solidify constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Benjamin Loos, brandbutler GmbH & Co. KG Köln: Präsentation "Social Media in ...Benjamin Loos
Benjamin Loos, brandbutler GmbH & Co. KG Köln: Nach wie vor treffen wir in deutschen Unternehmen auf unendlich viele Fallstricke und Vorurteile bei der Einschätzung und dem Umgang mit Social Media.
Es herrscht große Verunsicherung aufgrund von mangelnder Erfahrung mit dem Medium, der plötzlichen Nähe des Kunden und der neu definierten Machtverhältnisse.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.
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PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
KEN Personal Branding via Social Media - Global Marcoms 100411Kelly Quattlebaum
Thank you to all who participated in the Kettering Executive Network Executive Boot Camp today. I appreciate your input and interaction during the presentation. Hopefully you will find the information I provided regarding personal branding to be useful as you develop your brand and advance your career. It is a pleasure to network with you.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. ABOUT YOUR PRESENTER – MIKE ELDREDGE
Founder of tekOrange
BS in Business Administration from The
Ohio State University (MIS)
19 Years Web Industry Experience
Services include Web Design/Web Hosting
/Web Marketing
Chief Infrastructure Architect for former
payments company - Internet Transaction
Solutions.
Liberty Township resident since 1997
3. SOCIAL MEDIA
A category of sites that are
based on user participation
1
and user-generated content.
1. http://searchenginewatch.com/define
4. SOCIAL MEDIA – 2011
Two-thirds of Americans now use
Facebook, Twitter, MySpace, and
other social media sites, up about 230%
from the 20% penetration in 2007, and
43% are visiting these sites more than
once a day. 1
1. http://www.socialnetworkingwatch.com/all_social_networking_statistics/
5. SOCIAL MEDIA - 2012
Usage in the US remains strong with
about 2/3 of Web users using Social
Media in 2012
More than 90% of social network users
will be on Facebook in 20121
Big three still – Facebook, Twitter,
LinkedIn
New player - Google+
1. http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx
8. FACEBOOK
2011, 500 million active users
2012, 845 million active users and
growing2
50% of active users log on to Facebook in
any given day
Average user has 130 “Friends”
Each month, people spend over 700
billion minutes on Facebook1
425 million Facebook users on mobile
devices3
1. http://www.facebook.com/press/info.php?statistics
2. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
3. http://www.nytimes.com/2012/02/27/technology/for-facebook-risk-and-riches-in-user-data.html?_r=1&ref=facebookinc
9. FACEBOOK: A CLOSER LOOK
Need individual account
Account is tied to an email address
Object of Facebook is to connect
with former associates and current
friends.
Posts by you or your “Friends” will
appear on your Wall
Chat
10. FACEBOOK GLOSSARY
Friend
people you connect and share with on Facebook.
Like
A way to give positive feedback and connect with things you care about.
Networks
affiliations with schools or workplaces on Facebook
Subscribe
A way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also
a way to fine-tune your News Feed to get the types of updates you want to see
Page
Allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post
information and News Feed updates to people who like their pages.
Badge
A box you can create to share your Facebook profile (timeline), photos or Page on other websites.
http://www.facebook.com/help/glossary
11. FACEBOOK - BUSINESS FOCUS
Business application - Pages
Multiple Administrators
Potential Administrator must first like page prior to being
added as an administrator
Administrators can send email to their friends to
notify them of the page
Add Images (Usually your company logo)
Provide Basic Information
Post Updates about your company
Set up a Link from your web site
Display Page Apps
12. FACEBOOK – PAGE APPS
Page Apps provide additional functionality to your Page
Available Functionality includes
RSS Feeds
YouTube Video
Twitter
Flickr
PDF
Presentation
File Gallery
Coupons
Feedback
FAQs
Google Maps
And many others
13. FACEBOOK PAGE - CONTINUED
Need at least 25 fans of a page to have a
personalized Facebook URL.
Once a personalized URL exists, Text
Messages can be used to add friends by
texting the URL name to 32665
14. FACEBOOK – NEW FEATURES
Timeline
Cover Photo
Featured Posts
Call out posts on Main Page
Page Apps
Ability to add apps to Main page
About Section
Additional Details to help customers
connect with your business
18. TWITTER
Twitter is a communication platform that helps businesses stay
connected to their customers.
Business Uses
Share information with customers or prospects
gather real-time market intelligence and feedback
build relationships with customers, partners and other people
Twitter lets you write and read messages (Tweets) of up to 140
characters, or the very length of this sentence, including all
punctuation and spaces.
The messages are public and you decide what sort of messages
you want to receive (follower)
2011, More than 200 million members worldwide1
2012, Twitter is adding 11 new accounts per second and could
pass 500 million2
1. http://business.twitter.com/basics/what-is-twitter
2. http://thenextweb.com/twitter/2012/01/16/twitter-is-adding-11-new-accounts-per-second-and-could-pass-500-million-in-february-say-report/
19. TWITTER: A CLOSER LOOK
Hash Tags
hashtag symbol # before relevant keywords in their Tweet
to categorize those Tweets in Twitter Search.
Clicking on a hashtagged word in any message displays all
other Tweets in that category.
Hashtags can occur anywhere in the Tweet.
Hashtagged words that become very popular are often
Trending Topics.
20. TWITTER GLOSSARY
Mention
Referencing another user in your Tweet by including the @
sign followed directly by their username
Retweet
A Tweet by another user, forwarded to you by someone
you follow. Often used to spread news or share valuable
findings on Twitter.
Message
privately Tweet to a particular user who's already following
you, start your Tweet with DM or D to direct-message
them, eg: "DM @joesmith234 what is your order number?"
Hashtag
The # symbol is used to mark keywords or topics in a
Tweet. It was created organically by Twitter users
https://business.twitter.com/en/basics/glossary/
21. TWITTER – BUSINESS FOCUS
Custom Backgrounds
New Enhanced Profile Pages
Like Facebook Fan Pages, users can view the profile page
without joining or logging into Twitter.
Header image
Featured Tweet
22. TWITTER – NEW FEATURES
Enhanced profile pages
Companies can now put their brand on display by setting
up their own page.
Keyboard shortcuts
You can compose a new tweet by using “N” and retweet a
tweet by just using “T” on your keyboard.
Photo Feature
Easier way to share photos
1. http://www.techsling.com/2012/03/twitters-new-look-and-new-features/
26. LINKEDIN
Community dedicated to business professional
Special Interest Groups for networking with
people of similar interests
Company Search
Full time Resume listing
2011, 100+ Million Subscribers1
2012, 150+ Million Subscribers2
1. http://blog.linkedin.com/2011/03/22/linkedin-100-million/
2. http://press.linkedin.com/about
27. LINKEDIN: A CLOSER LOOK
Company Profiles
Post Company Overview
List products or services on company profile to attract,
showcase and list recommendation from your clients and
customers.
Associate Employees
List Jobs (lower cost than traditional job posting outlets)
Groups
Groups are communities of professionals who share a common
experience, passion, interest, affiliation or goal. Can aid sales
through online networking.
Can be public or private
28. LINKEDIN GLOSSARY
Introduction
Messages that allow members to contact to be contacted through a shared
or mutual connection.
Connection
A contact you know personally and who you trust on a professional level.
Once you've "connected" to them on LinkedIn, you can communicate with
them directly and see their profile.
Network
A group of users that can contact you through connections up to three
degrees away
Group
A place for professionals in the same industry or with similar interests to
share content, find answers, post and view jobs, make business contacts, and
establish themselves as industry experts.
Skill
Expertise in a certain field or area associated with your LinkedIn profile.
InMail
Private message that allow you to directly contact any LinkedIn member
while protecting the recipients' privacy (Premium and Fee based).
29. LINKEDIN – BUSINESS FOCUS
Company Pages
Company Information
Overview of Company
Pictures
Products/Services Listing
Careers
Page displays when search of network is performed
30. LINKED IN – NEW FEATURES
LinkedIn Today – Daily digest with the most relevant
headlines, the articles that your LinkedIn connections
and industry peers are sharing and reading.
Company Search – Now displays whether related
company is related to a direct connection or part of
your extended network
Company Status Updates – Now companies can post
status updates link individuals
Group Polls – Polls can now be submitted to specific
groups.
New Event System – Events are easier to find.
Skills – Search your network for resources with
specific skillsets
1. http://windmillnetworking.com/2012/01/06/new-linkedin-features-2011-2012/
34. GOOGLE+
Launched in June 2011
90 Million Users with 60% active on a daily basis1
Share your thoughts, links and photos with friends
and associates
Easy video chat for talking with up to nine people at
once.
Simple group chat.
Search brings updates from circles, around the web
and public Google+ posts.
1. http://arstechnica.com/gadgets/news/2012/01/google-claims-90-million-google-users-60-active-daily.ars
35. GOOGLE+ GLOSSARY
Circles
Circle is a concept similar to group but in a more restricted
manner. You can create a circles based on your interest,
activities, culture and whatever way you like.
Sparks
Sparks is designed to provide you the information based on your
interests
Hangout
Impromptu meetings between friends and associates. People
can join the conversation at any time in whichever manner
they’re comfortable with i.e. video, voice and text chat .
+1
the +1 button to give something your public stamp of approval.
Then, if you want to share right away, add a comment and send it
to the right circles on Google+.
http://digg.com/newsbar/topnews/google_plus_guide_all_you_need_to_know_about_google_terminology
36. GOOGLE+ - BUSINESS FOCUS
Google+ Page
Business profile
+1 recommendations appear on your website, display ads,
search ads, Google search results and now, your Google+
Page.
Group customers in circles
Use Hangouts to communicate directly
Link to other related sites (up to 20)
Up to 5 photos on the main page
Promote to circles
39. UPDATE TOOLS
Manage Multiple Social Media Feeds with a
Single tool
Tweetdeck
http://www.tweetdeck.com
Manage Feeds via Columns
Schedule Tweets
Support for Twitter, Facebook
Hootsuite
http://hootsuite.com
Insight into Followers
Support for LinkedIn, Facebook, Twitter, Google+, & More
40. REVIEW
State of Social Media in 2012
Facebook
Twitter
LinkedIn
Google+
Update Tools
41. WHAT IS TEKORANGE
Powell Based Internet Business
Internet Experts
We do web sites
New & Redesign
Vertical Markets
Home Owner Associations
Ecommerce
Manufacturing
We are hosting experts
Domain Registration, Basic Web Site Hosting
Virtual Server hosting, Hosted Exchange
Co-Location
Host over 2000 Web Sites, 85 Virtual Servers, 100
Physical Servers out of Hilliard Based data center