Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
Research Paper on Social Media As A News And Information SourceHonikaSharma
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
Social media, news, etc -- What social media is doing to/for newsBenoit Wirz
Social media is having three main impacts on news:
1. It provides a new channel for distributing traditional news content, although people primarily share and engage with topics they like rather than brands or editors' choices.
2. Social media itself has become a new source of news, as events can spread virally before traditional media reports on them.
3. Social media is enabling new models of participatory news where audiences both consume and create news, as seen in news startups that rely heavily on social platforms for traffic and content.
This document discusses social media and its rise in popularity. It defines social media as a two-way communication medium that allows users to interact with each other by sharing content, comments, and participating in online communities. Some popular social media sites mentioned are Facebook, Twitter, YouTube, and LinkedIn. The document also notes that social media usage is highest among those under age 40 and its growth on mobile devices has removed barriers to access. However, increased social media use has also led to growing cyber crimes that target children.
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
The effects of Social Networking upon societyBishrul Haq
This document discusses the effects of social networking on society. It outlines some of the main positive effects, including the ability to communicate instantly with people, share photos and videos, share opinions and emotions, promote advertisements, and increase reputation. Some negative effects mentioned are political and religious corruption enabled by social media, the threat of unauthorized information tapping by hackers, addiction to social media, underage access without parental guidance, and emotional and heartbreaking situations caused by social media interactions. The document provides examples of popular social media platforms and how they contribute to these effects on individuals and society.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
Research Paper on Social Media As A News And Information SourceHonikaSharma
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
Social media, news, etc -- What social media is doing to/for newsBenoit Wirz
Social media is having three main impacts on news:
1. It provides a new channel for distributing traditional news content, although people primarily share and engage with topics they like rather than brands or editors' choices.
2. Social media itself has become a new source of news, as events can spread virally before traditional media reports on them.
3. Social media is enabling new models of participatory news where audiences both consume and create news, as seen in news startups that rely heavily on social platforms for traffic and content.
This document discusses social media and its rise in popularity. It defines social media as a two-way communication medium that allows users to interact with each other by sharing content, comments, and participating in online communities. Some popular social media sites mentioned are Facebook, Twitter, YouTube, and LinkedIn. The document also notes that social media usage is highest among those under age 40 and its growth on mobile devices has removed barriers to access. However, increased social media use has also led to growing cyber crimes that target children.
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
The effects of Social Networking upon societyBishrul Haq
This document discusses the effects of social networking on society. It outlines some of the main positive effects, including the ability to communicate instantly with people, share photos and videos, share opinions and emotions, promote advertisements, and increase reputation. Some negative effects mentioned are political and religious corruption enabled by social media, the threat of unauthorized information tapping by hackers, addiction to social media, underage access without parental guidance, and emotional and heartbreaking situations caused by social media interactions. The document provides examples of popular social media platforms and how they contribute to these effects on individuals and society.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
The document discusses social media and its rapid growth and impact on society. It defines social media as internet-based applications that allow users to create and share content. Examples provided include Facebook, which reached 50 million users in just 9 months, and YouTube, which hosts over 100 million videos. Both the opportunities and risks of social media are discussed, concluding that it should be used in moderation.
Presentation on social media on young generation in BangladeshShastry Rahman
This document summarizes a seminar presentation on social media and the young generation in Bangladesh. It defines social media as interaction among people to create, share and exchange information and ideas online. Some key statistics are provided on the growth of social media platforms like Facebook and their large user bases. Both the challenges of social media, such as behavioral issues, cyberbullying and decreased productivity, and its benefits, like rapid communication, sharing knowledge and expanding businesses, are outlined. The presentation concludes with recommendations for users, the government and media authorities to make the internet safer and better for all.
Social media has significantly impacted journalism. Journalists now use social media to find story ideas, check for breaking news, share their work, and connect with audiences. To stand out as a source of authentic news on social media, journalists must find their unique "voice" by developing expertise, choosing an appropriate tone, selectively sharing high-quality content from others in their field, and engaging with followers by contributing to relevant discussions. Building relationships and a personal brand through social media are now essential skills for modern journalists.
Success in Social Media - Bath Event Nov09Julie Hawker
The document discusses using social media for success in nonprofit organizations. It provides an overview of various social media platforms like blogs, forums, social networks, Twitter, photo and video sharing, and podcasting. It emphasizes that social media allows organizations to engage stakeholders, promote causes, and raise awareness more widely. The document also offers advice on developing strategies, getting help with social media, and which tools may be best for different organizations.
Social media allows for consumer-generated content that is easy to share with little or no cost. It enables people to share information with friends and colleagues over the Internet using social networking sites like Facebook, MySpace, LinkedIn, and Twitter, which facilitate interaction and conversation. Social media is important because the average young person in America spends over 7 hours a day on electronic devices like phones, computers, and TV, and those aged 16-24 have come to expect information to be brief, instant, and constantly available through growing up online.
This document discusses social media and its growth. It defines social media as web and mobile technologies that facilitate communication and interactive dialogue. Social media is about relationships and depicting daily life. It allows high levels of connectivity and blurs the lines between real and virtual worlds. The document also discusses the growth of Facebook and other platforms in India, and how social media can be used for lead generation, publishing, sharing, and networking. It provides recommendations on which tools to use for different purposes.
Social media are computer-mediated tools that allow people and organizations to create, share and exchange information in virtual communities and networks. Project-based learning using social media provides skills like collaboration, communication, and problem-solving, which are necessary for real-world problem solving. The most popular social media sites are Facebook with over 1.65 billion users, WhatsApp with over 1 billion users, and Facebook Messenger with 900 million users. Social media is increasingly being used for political news and involvement, allowing information to spread quickly among networks for better or worse.
The document discusses the transition from traditional to digital/online journalism and the rise of social media. It provides an overview of key social media platforms and statistics on their global usage. It also outlines how reporters can now source stories, conduct interviews and distribute content online. The document advocates training reporters in multimedia skills and using social media to engage communities and raise traffic/readership.
Social media refers to Internet-based tools that allow people to share and discuss information, including technologies that integrate social interaction, words, pictures, videos and audio (1). Social media derives from traditional media like newspapers, TV and radio, and takes the form of blogs, wikis, social networks, forums and podcasts (2). Social media is characterized by participation, openness, conversation, community and connectedness (3).
Impact of social networking sites on youthJustin Patel
This document discusses the positive and negative impacts of social networking sites on youth. Positively, social networks help youth stay connected with friends and family globally, gain knowledge about other cultures, and provide opportunities for networking and business. However, negatives include oversharing personal information which can change mindsets to prioritize online popularity over real world connections. Additionally, constant social media usage can replace meaningful face-to-face interactions and violate personal privacy for the sake of maintaining online profiles and connections.
Social networking sites have grown tremendously in popularity among youth. Popular sites include Facebook, Twitter, and Instagram. While SNS allow youth to connect with friends and family, they can also be addictive and reduce real-world interactions. SNS pose privacy and safety risks like identity theft, hacking, and cyberbullying. Parents and educators should teach youth about protecting private information and practicing safe online behavior.
Minor_Project Report on Effects of social media on youth towards entrepreneur...Vaibhav Nanda
This document examines the effects of social media on youth towards entrepreneurship. It conducted a survey of 30 youth to analyze the impact of social media, their favorite social media platforms, and whether social media helps or hinders education. The results found that Facebook was the most popular platform, and respondents believed social media can help education but may also deteriorate social skills. A bivariate correlation test showed the strongest relationship was between social media creating awareness of new businesses and improving entrepreneurial opportunities.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Web 2.0 refers to a way of sharing and leveraging knowledge using technology, emphasizing writing, sharing, communities, blogs, tags, and wireless access over reading, owning, companies, home pages, and dialup access. Social media are web and mobile tools used for sharing and discussing information in a conversational format between people. The rise of Web 2.0 and social media is driven by better technology access, expectations of younger generations, and their ability to connect people, information, and communities to create and collaborate.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
This document provides an introduction to a seminar report on the impact of social media on youth. It defines key terms like media and social media. It outlines some of the major social media tools used today like Facebook, Twitter, Google+, LinkedIn, Reddit, and Pinterest. It also notes that youth have increasingly adopted social media and shifted from traditional media. However, social media also poses some issues that the report will explore in regards to its influence on youth.
The document discusses the history and current state of social media and social networking. It begins by defining social networking services and describing some major current platforms like Facebook, LinkedIn, Twitter, and Instagram. It then covers the history of communication technologies leading up to early social media sites in the late 20th century. Today, billions in revenue are generated through advertising on major social platforms. The impact of social media on politics and its growing importance for financial advisors are also addressed.
This document provides guidance on effective social media strategies. It discusses things that were once common practices but are now outdated, like autoposting and using social platforms only as a broadcast tool. It then covers measuring social media performance, including sales, retention, engagement, consumption, and lead generation metrics. The document advocates selecting a few key performance indicators to monitor regularly to inform strategy. Finally, it discusses developing content pillars, targeting the right audiences and platforms, using personas, and leveraging tools like marketing automation. The overall message is that social media strategy requires understanding your business and audiences in order to provide them what they want.
The document discusses how content marketing works and provides advice on how to make it effective. It argues that content marketing is not effective if you just create content and post it without understanding your audience. The key to success is to deeply understand your target audience by knowing details like their demographics, interests, purchase process, and pain points. With this understanding, you can create different types of content tailored to attracting, engaging, and validating decisions for the audience. The document stresses that each piece of content should have a clear intent and be measured based on the corresponding metric, such as traffic for attraction content and conversions for validation content.
The document discusses social media and its rapid growth and impact on society. It defines social media as internet-based applications that allow users to create and share content. Examples provided include Facebook, which reached 50 million users in just 9 months, and YouTube, which hosts over 100 million videos. Both the opportunities and risks of social media are discussed, concluding that it should be used in moderation.
Presentation on social media on young generation in BangladeshShastry Rahman
This document summarizes a seminar presentation on social media and the young generation in Bangladesh. It defines social media as interaction among people to create, share and exchange information and ideas online. Some key statistics are provided on the growth of social media platforms like Facebook and their large user bases. Both the challenges of social media, such as behavioral issues, cyberbullying and decreased productivity, and its benefits, like rapid communication, sharing knowledge and expanding businesses, are outlined. The presentation concludes with recommendations for users, the government and media authorities to make the internet safer and better for all.
Social media has significantly impacted journalism. Journalists now use social media to find story ideas, check for breaking news, share their work, and connect with audiences. To stand out as a source of authentic news on social media, journalists must find their unique "voice" by developing expertise, choosing an appropriate tone, selectively sharing high-quality content from others in their field, and engaging with followers by contributing to relevant discussions. Building relationships and a personal brand through social media are now essential skills for modern journalists.
Success in Social Media - Bath Event Nov09Julie Hawker
The document discusses using social media for success in nonprofit organizations. It provides an overview of various social media platforms like blogs, forums, social networks, Twitter, photo and video sharing, and podcasting. It emphasizes that social media allows organizations to engage stakeholders, promote causes, and raise awareness more widely. The document also offers advice on developing strategies, getting help with social media, and which tools may be best for different organizations.
Social media allows for consumer-generated content that is easy to share with little or no cost. It enables people to share information with friends and colleagues over the Internet using social networking sites like Facebook, MySpace, LinkedIn, and Twitter, which facilitate interaction and conversation. Social media is important because the average young person in America spends over 7 hours a day on electronic devices like phones, computers, and TV, and those aged 16-24 have come to expect information to be brief, instant, and constantly available through growing up online.
This document discusses social media and its growth. It defines social media as web and mobile technologies that facilitate communication and interactive dialogue. Social media is about relationships and depicting daily life. It allows high levels of connectivity and blurs the lines between real and virtual worlds. The document also discusses the growth of Facebook and other platforms in India, and how social media can be used for lead generation, publishing, sharing, and networking. It provides recommendations on which tools to use for different purposes.
Social media are computer-mediated tools that allow people and organizations to create, share and exchange information in virtual communities and networks. Project-based learning using social media provides skills like collaboration, communication, and problem-solving, which are necessary for real-world problem solving. The most popular social media sites are Facebook with over 1.65 billion users, WhatsApp with over 1 billion users, and Facebook Messenger with 900 million users. Social media is increasingly being used for political news and involvement, allowing information to spread quickly among networks for better or worse.
The document discusses the transition from traditional to digital/online journalism and the rise of social media. It provides an overview of key social media platforms and statistics on their global usage. It also outlines how reporters can now source stories, conduct interviews and distribute content online. The document advocates training reporters in multimedia skills and using social media to engage communities and raise traffic/readership.
Social media refers to Internet-based tools that allow people to share and discuss information, including technologies that integrate social interaction, words, pictures, videos and audio (1). Social media derives from traditional media like newspapers, TV and radio, and takes the form of blogs, wikis, social networks, forums and podcasts (2). Social media is characterized by participation, openness, conversation, community and connectedness (3).
Impact of social networking sites on youthJustin Patel
This document discusses the positive and negative impacts of social networking sites on youth. Positively, social networks help youth stay connected with friends and family globally, gain knowledge about other cultures, and provide opportunities for networking and business. However, negatives include oversharing personal information which can change mindsets to prioritize online popularity over real world connections. Additionally, constant social media usage can replace meaningful face-to-face interactions and violate personal privacy for the sake of maintaining online profiles and connections.
Social networking sites have grown tremendously in popularity among youth. Popular sites include Facebook, Twitter, and Instagram. While SNS allow youth to connect with friends and family, they can also be addictive and reduce real-world interactions. SNS pose privacy and safety risks like identity theft, hacking, and cyberbullying. Parents and educators should teach youth about protecting private information and practicing safe online behavior.
Minor_Project Report on Effects of social media on youth towards entrepreneur...Vaibhav Nanda
This document examines the effects of social media on youth towards entrepreneurship. It conducted a survey of 30 youth to analyze the impact of social media, their favorite social media platforms, and whether social media helps or hinders education. The results found that Facebook was the most popular platform, and respondents believed social media can help education but may also deteriorate social skills. A bivariate correlation test showed the strongest relationship was between social media creating awareness of new businesses and improving entrepreneurial opportunities.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Web 2.0 refers to a way of sharing and leveraging knowledge using technology, emphasizing writing, sharing, communities, blogs, tags, and wireless access over reading, owning, companies, home pages, and dialup access. Social media are web and mobile tools used for sharing and discussing information in a conversational format between people. The rise of Web 2.0 and social media is driven by better technology access, expectations of younger generations, and their ability to connect people, information, and communities to create and collaborate.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
This document provides an introduction to a seminar report on the impact of social media on youth. It defines key terms like media and social media. It outlines some of the major social media tools used today like Facebook, Twitter, Google+, LinkedIn, Reddit, and Pinterest. It also notes that youth have increasingly adopted social media and shifted from traditional media. However, social media also poses some issues that the report will explore in regards to its influence on youth.
The document discusses the history and current state of social media and social networking. It begins by defining social networking services and describing some major current platforms like Facebook, LinkedIn, Twitter, and Instagram. It then covers the history of communication technologies leading up to early social media sites in the late 20th century. Today, billions in revenue are generated through advertising on major social platforms. The impact of social media on politics and its growing importance for financial advisors are also addressed.
This document provides guidance on effective social media strategies. It discusses things that were once common practices but are now outdated, like autoposting and using social platforms only as a broadcast tool. It then covers measuring social media performance, including sales, retention, engagement, consumption, and lead generation metrics. The document advocates selecting a few key performance indicators to monitor regularly to inform strategy. Finally, it discusses developing content pillars, targeting the right audiences and platforms, using personas, and leveraging tools like marketing automation. The overall message is that social media strategy requires understanding your business and audiences in order to provide them what they want.
The document discusses how content marketing works and provides advice on how to make it effective. It argues that content marketing is not effective if you just create content and post it without understanding your audience. The key to success is to deeply understand your target audience by knowing details like their demographics, interests, purchase process, and pain points. With this understanding, you can create different types of content tailored to attracting, engaging, and validating decisions for the audience. The document stresses that each piece of content should have a clear intent and be measured based on the corresponding metric, such as traffic for attraction content and conversions for validation content.
This document discusses social media marketing and its benefits. Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to achieve marketing goals. Some key benefits of social media marketing include reaching a wide audience, building a brand, increasing website traffic and search rankings, and boosting brand loyalty. The document also provides statistics on popular social media networks and their large user bases, as well as data showing that over 90% of marketers use social media and have found success generating new customers through platforms like Facebook.
This is the slide deck I used to teach my class on Social Media Basics. This course introduced people and got them more familiar with facebook, twitter, and instagram, as well as talked a little about policies and best practices.
This deck was put together with a lot of help from Adam Walker Cleaveland, Bruce Reyes Chow, and Robyn Sekula
Here are some resources we used to help policy building
The Internet Guide I Wrote for My Mom. When You Didn't Grow Up with the Internet
http://www.rebeccamezoff.com/blog/2016/7/3/learning-your-way-around-the-internet-and-social-media
The Ultimate List of Social Media Policies for Churches and Ministries
http://justinwise.net/social-media-policies-churches-ministries/
Social Keys - Impact of Social on Media & Marketing - Jamie StenzianoJamie Stenziano
Presentation by Jamie Stenziano of Clarion Research on Social Media and its impact on the media and marketing ecosystem, through a data driven lens and perspective. First presented at Gabelli School of Business, Fordham University.
Dattatraya Dophe is an airline catering professional with over 15 years of experience in catering operations for various domestic and international airlines. He has held roles such as Catering Executive, Station Head, Senior Service Representative, Tray Setup Supervisor, and Catering Supervisor. Dophe is looking for a new opportunity in airline catering operations where he can utilize his experience and skills to enrich his career. He has a Bachelor's degree in Commerce and is proficient in English, Marathi, and Hindi.
The document discusses social media strategy basics for executives, explaining that social media is simply a form of communication and should focus on engagement, relationships, and conversations rather than quick tactics or ads. It outlines why social media is important for influencing discussions, building awareness, and improving customer service compared to traditional media. The document also notes some strategic "no's" such as not doing social media half-heartedly, relying too heavily on tactics over strategy, trusting social media "gurus," paying bloggers, and being inauthentic.
Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.
Este documento presenta los pasos para crear un plan de marketing y una estrategia de medios sociales. Describe el análisis de la situación, el modelo de negocio, la audiencia objetivo, la estrategia y tácticas, y el control y medición. También cubre cómo organizar los contenidos por objetivos y distribuirlos a través de blogs, boletines informativos y redes sociales. El propósito general es atraer y retener tráfico cualificado para convertirlos en clientes rentables.
Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux.
Nous leur avons proposé une stratégie social media, de nature à leur garantir un maximum de contrôle tout en leur permettant de donner le la de leur marché via la démonstration de leurs expertises.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
This document provides an overview of creating a social media marketing plan. It discusses mapping out objectives, channels, tools, budgets, and metrics. Key aspects covered include determining goals for different social platforms, choosing monitoring, engagement and analytics tools, allocating budgets based on company size, and identifying key performance indicators aligned with objectives. The document emphasizes the importance of planning, having clear objectives and measurement, as well as seeing social media as part of a larger customer experience strategy.
Content: How to Fuel Social Media Marketing with ContentNick Westergaard
This document discusses how effective content fuels social media marketing and drives business. It defines content and content marketing, explaining that content includes blogs, videos, white papers, and other forms of substantive information. Good content is grounded in strategy, solves problems for the audience, and humanizes the brand. The document provides tips for creating content, such as defining the audience and their needs, and distributing content where the audience can be found. It also gives examples of effective content types like blogs, videos, podcasts, and white papers. The document stresses the importance of measuring content efforts and having a content production and consumption strategy.
The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Social media marketing strategy & plan 2017Fraser Hay
Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at http://www.growyourbusiness.club
Social Media Marketing Strategy
Social Media Marketing Plan 2017
Social Media marketing strategy 2017
Social media marketing plan
social media marketing course 2017
social media marketing
marketing plan 2017
marketing plan
marketing strategy 2017
marketing strategy
Social media marketing 2017
social media strategy 2017
grow your business coaching
grow your business club
grow your business
online marketing strategy
online marketing plan
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Getting started with social media can help organizations disseminate information, engage stakeholders, build grassroots efforts, and advance shared goals. The document provides guidance on setting up pages or accounts on key social media platforms like Facebook, Twitter, and Pinterest. It includes step-by-step instructions on creating organization pages for Facebook and Twitter as well as screenshots and descriptions of features from different social media sites. The document aims to familiarize readers with using social media as part of their communications strategy.
Social media is a collective term for online platforms that allow users to connect, communicate, and share content. Some prominent social media sites include Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, and Pinterest. There are various ways to market products on social media, such as establishing objectives, choosing relevant sites, maintaining a strong presence on Facebook and Twitter, utilizing LinkedIn for business connections, and creating engaging blog content or guest posts. Overall, social media provides a low-cost way for businesses to promote their brand and products to a wide online audience.
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
This document discusses social media, defining it as means of interaction where people create, share, and exchange information and ideas in virtual communities and networks. It then lists and describes popular social media tools and platforms including blogs, Facebook, Twitter, YouTube, Flickr, Instagram, and LinkedIn Groups. The document also notes some statistics about social media and discusses both the benefits and drawbacks of social media, stating that while it allows connecting with others and aiding businesses, it can also take time away from activities and reduce privacy.
This document discusses social media and comment volume prediction. It begins by providing background on the rise of social media and its various functional blocks like identity, conversations, sharing, and relationships. It then examines the importance of user comments in influencing people's perceptions and trending topics. Different techniques for predicting comment volume are discussed. The document aims to review approaches for comment volume prediction that have been proposed in previous literature.
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
Web 2.0 allows users to create and share content online through social networks and collaborative platforms. It enables mass interaction and collective intelligence. Wikis are collaborative websites that allow anyone to edit pages, unlike blogs which are authored by individuals. Podcasts are downloadable audio or video programs distributed over the Internet that can be played on various devices. Popular social networks include Facebook, Twitter, LinkedIn, and Instagram, which facilitate communication and connections between individuals and organizations.
What is social media
What are the business applications of social media?
What are the challenges of social media?
What are the different types of social media?
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
Social media refers to applications and websites – the collective of online communications channels – that enable people, companies, and other organizations to create and share content on social networking sites and blogs.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
The document discusses social media and its role in connecting people worldwide through sharing interests, knowledge, culture, politics, and more using online tools. It defines social media as web-based platforms that allow users to communicate and share information over the internet. Examples of popular social networking sites are given, along with descriptions of social networks, Web 2.0, user-generated content, and how social media influences business.
Andre In today’s society, social media is extremely import.docxjustine1simpson78276
Andre
In today’s society, social media is extremely important for communication. In my opinion, over ninety percent of the population has either a computer, tablet, or smartphone device and is engaged in social media. Social media is a form of media used online where users can interact with one another while sharing words, pictures, videos, and other data. Social media is sometimes referred to as Web 2.0 (Kerin & Hartley, 2016) in the beginnings. The difference in social media and the world wide web is the ability for each user to edit and decide what to post, instead just one main user. Social media consist of blogs and user generated content. Many blogs are created by organizations or a single owner where the public can respond to it with their comments, complaints, and suggestions. The user generated content is a broad variety of over the internet social media that is created by an end user and usable to the public. One of the main characteristics is that the UGC is created by individuals independent from an organization. Facebook, Twitter, LinkedIn, and YouTube are all various forms of social media that are popular in today.
Facebook is widely known as it is at a midlevel of media richness but a high level of self-disclosure, actually the highest level compared to other social media. The Facebook page is created by a single user and allows that user to post real life events, pictures, thoughts, and feelings. By many, it can be used as a timeline of events with photos or videos, but also be used to post news and share comedic videos. Twitter is different from Facebook, as it is more of a blog/instant message exchange. It is also high in self disclosure and medium in media richness. It appeals to the population as folks can “tweet” something rather that going on Facebook and directly messaging. LinkedIn is very different than the rest of the social media forms. LinkedIn’s sole purpose is communication and socialization between the professional environment and network. LinkedIn gives opportunities for organizations and the public to view your professional portfolio and make connections. LinkedIn appeals to users as a database to organize and store all professional contacts. Finally, YouTube, is a unique form of social media. It has a lower self-disclosure mainly due to the fact that it is video oriented. Users post videos about numerous topics while the public may view and respond in the comments, like, or dislike the video. Social media is also used in the Marketing process.
Social media is used in marketing plans where it is integrated and measured. Most Companies generally want to use as much of a variety of social networks as possible to obtain their goals and measuring their effectiveness of using the media. Social media is the best avenue because companies want to reach active receivers and those who spread the brand name. Social media is selected by the types of visitors that visit the sites and the numbe.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
With the ever-increasing amount of social media networks available, it may be difficult to know which ones are worth your time. Allow your social media marketing strategy to guide your decisions, and only join networks that complement your aims to avoid wasting time learning the ropes of every new platform. Follow these guidelines to create your own set of criteria for evaluating every new social media site, no matter what it is or how it functions. Visit here: https://nextwhatindia.com/
Warehouse Management Software 2022- warehouse management managements software - best warehouse managements software in delhi, warehouse managements software in noida. Find the top 10 warehouse management software for your company by comparing the best systems. Visit here: https://nextwhatindia.com
This document provides an overview of social media and its importance. It discusses popular social media platforms like Twitter, Facebook, LinkedIn, and others. It outlines how social media allows organizations to connect with consumers, replace traditional advertising, and give everyone a voice. The document also discusses metrics for measuring return on investment from social media and considerations for selecting the right platforms and tactics.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
The document discusses how social media and Web 2.0 technologies can be leveraged for national service programs. It provides an overview of key concepts like social media, Web 1.0 vs 2.0, and examples of popular social media platforms. The document advocates that national service programs should establish a social media presence and listening strategy to better engage constituents and strengthen communication, recruitment, and training. It also notes some challenges like productivity, security, and ensuring participation.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Similar to Social media: Explained and made easy (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
2. Social Media Definition 1
‘‘Social network sites are ‘‘web-based services that
allow individuals to (1) construct a public or semipublic profile within a bounded system, (2) articulate
a list of other users with whom they share a
connection, and (3) view and traverse their list of
connections and those made by others within the
system.’’ (Boyd and Ellison, 2007)
3. Social Media Definition 2
‘‘Social media is like water. On its own, water does
some cool things, but when combined with other
compounds, it enabled the evolution of all forms of
life. Social media on its own is nice, but when
combined with other tools, it is enabling everything
to evolve, from communications to business to
politics to marketing.’’ (Mike Volpe)
4. Social Media Definition 3
‘‘Social media is a group of internet-based
applications that build on the ideological and
technological foundations of web 2.0, and allow the
creation and exchange of user generated content.’’
(Kaplan, 2009)
5. Most Popular Types of Social Media
Social bookmarking
Social networking
Forums
Media aggregators
6. Social Bookmarking
Social bookmarking provides a search engine optimization
tool where specific topics and categories can be searched as a
result of the user generated content being classed by tags.
Can be used for marketing research and insights.
Users can engage with people who share similar interests by
sharing content.
It is a form of consumer driven advertising, as customer
opinions in regards to products or brands are more likely to be
trusted than adverts provided by the companies themselves.
8. Social Networking
Allows real time communication with others around the world.
Social networking has been utilized by a large percentage of brands
as it is a way of engaging with fans.
Social networking sites can be used by companies to gain insights
into what fans like and want. It is therefore a useful marketing tool.
People are more likely to listen to product/service reviews from
friends as opposed to the messages provided by big brands.
Social Networking sites also allow users to share content with each
other.
9. Popular social networking sites
Facebook
Linkedin
Twitter
Google +
Tumblr
Instagram
Myspace
10. Forums
Forums allow members to discuss and engage with
others in regards to a wide variety of topics which
can range from travel, business, music, and sport to
technology and television.
Opinions can be offered in the form of discussion
and debating for instance, as users with shared
interests can communicate as a result of web 2.0.
12. Media Aggregators
Social media aggregation refers to how content is
collected from a variety of sources and made
available in one location.
It allows social networks to be managed in one place.
It is efficient and effective as a number of accounts
can be managed at any one time. This is particularly
useful for regular communication and updates for
example.
14. Benefits of social media
Keeping in touch
Showcasing ability and creativity
Interacting with like minded people
Content sharing
Business opportunities and exposure
New way for selling yourself and skills on sites such as Linkedin
New way of conducting business and engaging with loyal fans
Can be used as a management tool to store idea’s, photos, etc
Can provide companies with insights into what consumers want
Can reduce marketing expenses as campaigns can now be promoted on Youtube, Facebook, and
Twitter for example