This document discusses font formats and typography. It defines key typographic concepts like typeface, font, bitmap fonts, TrueType fonts, and font formats. It explains the differences between a typeface and font. Bitmap fonts are described as consisting of screen and printer fonts, while TrueType fonts have a single file. The document also covers serif, sans-serif, and decorative fonts as well as guidelines for choosing fonts and using typographic emphasis through size, weight, alignment, leading and other techniques.
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
Typography is an imperative, yet sometimes overlooked aspect of the design process. Educating yourself on the basics of type with the help of this SlideShare will give you some insight into the intricate world of typography, and give you some actionable tips on how to make your business stand out from the competition.
Download and watch on your computer for best view!
This deck covers five tips on how to improve the typography on your presentation slides.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
This is a small introduction that deals with Fonts and Typefaces. It is released as a companion to an Open Talk event which took place in late December, 2010 in Syros island, by students of the University of the Aegean, Greece.
Emerging designers, solopreneurs and small businesses, this is for you. It's just about everything you need to know when working with type in your designs and presentations to make sure your words have the right message, evoke the right emotion or action, and speak to the right audience. Good typography is subtle, yet stylish.
part 2 of 2 for the Unit 2 typography introduction
(NOTE: one of the fonts did not come through --- on the Old Style/Transitional Slide --> that is NOT Goudy; that's Arial).
Download and watch on your computer for best view!
This deck covers five tips on how to improve the typography on your presentation slides.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
This is a small introduction that deals with Fonts and Typefaces. It is released as a companion to an Open Talk event which took place in late December, 2010 in Syros island, by students of the University of the Aegean, Greece.
Emerging designers, solopreneurs and small businesses, this is for you. It's just about everything you need to know when working with type in your designs and presentations to make sure your words have the right message, evoke the right emotion or action, and speak to the right audience. Good typography is subtle, yet stylish.
part 2 of 2 for the Unit 2 typography introduction
(NOTE: one of the fonts did not come through --- on the Old Style/Transitional Slide --> that is NOT Goudy; that's Arial).
➢ Words and symbols in any form, spoken or written, are the most common means of communication.
➢ Texts in the form of words, sentences, and paragraphs are used to
communicate thoughts, ideas, and facts in nearly every aspect of our lives.
➢ Text is a vital element of multimedia menus, navigation systems, and content.
➢ Multimedia developers must use words carefully and accurately.
Here we are giving an comprehensive presentation on typography. the presentation will be help full for both the beginner and professional graphic designer.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. In This Chapter, you’ll learn on:
The Hierarchy of Typography
The Difference between a Type and a Font
Compare the Various Font Formats such as
o Bitmap Fonts
o TrueType Fonts
Identify the decorative, serif and sans-serif fonts
Identify some commonly used typefaces
Compare the characteristics and the use of various
typefaces
Choosing and Using Appropriate Type
Tools for Emphasis, Contrast and Legibility
3. The Hierarchy of Typography
Words are communication. What do they say? The
meaning should come before the look of the type is
considered.
Remember: The primary task of graphic design is to
create a strong, consistent visual hierarchy, where
important elements are emphasized, and content is
organized logically and predictably.
Therefore, choose typographic styles and sizes that are
appropriate to the meaning and will serve the text's
relative importance in the hierarchy.
4. From the top down: Places in the hierarchy
Headlines: Headlines work best when they're both visually and
verbally interesting. The largest type on the page, heads
should always stand out from subheads and body copy.,
although they don't have to be located at the top.
Subheads: Engage the users into reading more, by expanding
and explaining the basic idea of the headline. Distinguish from
heads and copy.
Body text: Make sure it's both legible and inviting.
Captions: Connect readers to pictures and story. Often a bit
larger than body text. Be consistent.
Pull quotes and other breakouts: Add interest. Be creative.
5. The Difference between a Type and Font
To begin with, it’s important to understand the difference
between a typeface and a font. As mentioned in the
previous chapter, a typeface is the term for the design
of a set of characters. Typefaces can come in a number
of typestyles, such as bold, narrow or light. Font refers to
the character set in its physical form – metal type or
digital type files, for example. On your computer, a font
consists of a set of typeface in a particular typestyle
stored in a file.
Font Types
There are several font types: TrueType, Bitmap [PostScript
Type 1], Multiple Master and Open Type are a few
examples. For now, you just need to concentrate on the
TrueType and Bitmap fonts. The most widely used and
the safest for rasterizing is Bitmap font [Postscript Type 1].
6. Bitmap Fonts [Postscript Type 1]
Bitmap font is also known as the PostScript Type 1.
PostScript Type 1 font for Macintosh actually consists
of two fonts: a screen font and a printer font. The
screen font is used when the typeface is displayed
on the screen and the printer font when the
typeface is printed.
Screen fonts are not necessary when working in
Windows because the printer font is used for both
screen and printing.
7. The screen font is a set of characters saved as bit-
mapped fonts: small, pixel-based images used to
display the typeface on the screen
The screen font also contains information needed
to link it to the printer font for printing. In other
words, if you choose a bold font from the screen
font menu in a program, it will link to a bold printer
font when printing. This also means that if you do
not have the bold version of that printer font
installed, you will get an undesired result as a
printout – the thin version of the font you selected
will most likely be used instead.
8. Screen fonts are usually stored in a few smaller sizes (10,
12, 14, 16, 18 and 24 points, for example). If you enlarge
these pixel-based characters to a bigger size than any of
the stored screen fonts, the edges will appear jagged.
This can be avoided by using the ATM utility*. The printer
fonts are structured with bezier curves* and consist of
PostScript information. See Figure 1.
Postscript Type 1 fonts
consist of two parts, one
object-based printer font and
a second pixel-based screen
font. By using ATM, you can
use the printer font as a
screen font.
9. TrueType
TrueType fonts consist of one single font file completely
based on bezier curves. TrueType does not have
separate screen fonts like PostScript Type 1.
This type of font is supported by the Macintosh graphic
system. Therefore, ATM is not required to create
characters on the screen. Unfortunately, TrueType tends
to cause problems when rasterizing. As a result,
PostScript Type 1 fonts are primarily used in graphic
production. TrueType fonts are most commonly used in
Windows.
10. ATM utility
Adobe Type Manager, or ATM, is utility software from
Adobe, used primarily to improve the screen display of
large letters.
It also facilitates the printout of PostScript typefaces on
non-PostScript based printing units.
ATM is more or less a requirement for doing graphic
production work on Macintosh systems.
ATM enables a user to use PostScript Type 1 printer fonts
as screen fonts on a Macintosh, which means that
characters on the screen maintain their correct
appearance even when greatly enlarged.
11. ATM also makes it possible to convert characters to
character outlines which can be modified in
PostScript based programs like Adobe Illustrator and
Macromedia Freehand.
Even with ATM installed, however, you will need to
use screen fonts. For example, without screen fonts,
the computer cannot locate the corresponding
printer fonts.
In addition, bit-mapped characters generated by
screen font files look better on the screen in smaller
sizes than the corresponding characters generated
by ATM.
12. Bezier Curves
All characters in printer fonts are created using bezier
curves. As a result, printer fonts are not dependent upon
the resolution of the printer and can be enlarged without
taking on a jagged appearance. Printer fonts are not
stored in any fixed size (10 point, 12 point, etc.) and can
be scaled up or down as necessary [See Figure 2].
The Decorative, Serif, Sans-Serif Fonts, its commonly used
Typefaces and its uses and characteristics
Bezier Curves
This is how a Bezier curve is created. A
number of anchor points determine the shape
of the curve. Object graphics are mainly based
on bezier curves.
13. Serif Fonts
Serif fonts are marked by little 'feet' that extend from
the stem of the letter. All fonts were Roman (serif)
until the 20th century. Serifs say tradition, elegance,
and formal. Serifs enable reading of large blocks of
printed text; hence most books, magazines, etc. use
it for body text. Types of serif fonts:
Old Style
o With some of the earliest fonts, the serifs flow out in simple,
graceful curves.
o Examples: Caslon, Caxton, Garamond, Goudy, Oldstyle,
Palatino, Early Roman.
14. Transitional
o Smaller curves connect the serifs. Examples: Baskerville,
Century, Tiffany, Times.
Modern
o The stems are thick and the serifs thin, contrasting with
each other. Example: Bodoni.
Egyptian
o Slab Serifs. Thick. Think Circus, Westerns. Examples:
Clarenden, Lubalin, Memphis.
15. Sans-Serif Fonts
For sans-serif fonts, they are no 'feet'. Clean, simple
lines, less traditional looking. Hugely popular in the
mid-century Swiss design movement. Examples:
Helvetica, Univers, Futura, Avant Garde. Gill Sans.
Studies show that reading on-screen is easier with
sans-serif typefaces. So designers have been
charged with creating new, easy to read styles for
Web use: Verdana, Arial, and Trebuchet are a few.
16. Display/Decorative
Script Calligraphic (think Wedding invitations),
rounded hand (think cursive, with connected
letters), and brush (Think brush painting). Examples:
Brush, Zapf Chancery, Commercial Script.
Decorative. This category includes everything from
historical styles such as Art nouveau and Art Deco
to high tech to wacko and fun to creepy. Choose
with caution. Examples: Balloon, Klang, Lithos.
18. Choosing and Using Appropriate Type
Every font has a character, or tone, which
communicates on a visual level.
Once you are clear on the tone of the message, look for
fonts that communicate the same qualities: Is it light,
serious, wry, nostalgic, upbeat, spiritual, technical, and
fun?
There are so many fonts available, but few are good,
well-designed fonts.
Use fonts from established type houses such as Bitstream
and Adobe. Although they are expensive, these fonts
should read well in all sizes and uses, with good
letterspacing.
19. Avoid so-called free fonts you can get from the Internet. Most
are terribly gimmicky. Plus, you'll probably have to spend extra
time trying to make the spacing between the letters look right.
It’s the qualities type
suggest
20. Font Families
Most serif and san serif fonts come with variations of
weight (boldness), width (condensed or extended) and
italics.
Consistent, clean type is often achieved by staying
within a family, especially one with a lot of variants such
as Univers.
The Rule of Two. As a general rule of thumb: for unity and
clarity, use no more than two font families in a project.
Exploit the variations to establish the hierarchy.
22. What’s Appropriate?
You don't have to choose an obvious font, such as a flowery
script for a perfume ad or a blocky san serif for auto parts.
The important thing is to serve the values that the text stands
for.
Tools for Emphasis, Contrast and Legibility
Which looks
best to you?
23. Text Formatting Choices
These variables are the key to differentiating the
levels of typographic hierarchy. They work pretty
much the same for print or web design. Just
remember to use consistent formatting at each
level, e.g., all subheads should look the same, all
body copy the same, etc.
Size: The larger the type the more it jumps out (but if
body text is too large it looks like it's intended for the
blind).
Weight: Use light against bold for emphasis.
24. Alignment: (Flush left, rag right): Remember that in
the West, we read from left to right, so our eyes
prefer a hard edge along the left side. Most body
copy these days is set flush left.
Alignment: Centered: Don't center body copy or
much text at all. Great for big, bold headlines.
Alignment: (Flush right, ragged left): Use only in rare
circumstances. Reader's eyes have a hard time
finding the next line.
25. Alignment: Justified, or force justified: Pushes type to
both edges of margin. Makes nice, straight
columns, but there's a tradeoff: uneven letter
spacing that can create rivers of white space,
especially if the column width is narrow.
Case: ALL CAPS IS HARD TO READ IN LARGE DOSES
but grabs attention with its authority. Lower case
connotes friendly, low stress, easy text.
Leading: The space between lines. Open it up to
invite busy readers into your text. With too much
leading, our eyes have to leap from line to line.
26. Space: Use air around words for emphasis, to set them
of, especially if they're bold. Keep spacing consistent,
such as the amount of added "air" between chunks of
text.
Text width: Legibility studies show that the ideal column
width is about 36 characters, or 1-1/2 times the
alphabet. Small amounts of text can be placed in
narrower columns.
Indents: Use indents to set off a subhead/category by
leaving extra space to the left and/or right margin of the
text below.
Tracking is the process of loosening or tightening the
spacing between the characters in a selected text or
entire block of text.