Text has been used for thousands of years and its importance has grown with the internet. When designing with text, meaning and careful planning of words is key. A typeface is a family of characters that includes styles and sizes, while a font is a single style and size from a typeface. Typefaces are like songs, as they are the creative work, while fonts are like MP3s that deliver the typeface. Size is measured in points, and other text properties include leading, kerning, tracking, and whether it has serifs. Different standards exist for displaying and printing text. Multimedia presentations should limit text and carefully consider typeface, style, color and size for readability.
A font is a graphical representation of text that may include a different typeface, point, size, weight, color, or design. The picture shows some examples of different computer fonts.
A font is a graphical representation of text that may include a different typeface, point, size, weight, color, or design. The picture shows some examples of different computer fonts.
➢ Words and symbols in any form, spoken or written, are the most common means of communication.
➢ Texts in the form of words, sentences, and paragraphs are used to
communicate thoughts, ideas, and facts in nearly every aspect of our lives.
➢ Text is a vital element of multimedia menus, navigation systems, and content.
➢ Multimedia developers must use words carefully and accurately.
Good practises in graphic design, typography and editing: “Clear Layout. Basi...Tomasz Charnas
Graduates’ visual works and fragments of presentation about content design at Tischner European University by Tomasz Charnas, an editor, publisher, communication scientist and specialist in language and literature. Visual materials have been taken from original LinkedIn user guide prepared by the students' group.
➢ Words and symbols in any form, spoken or written, are the most common means of communication.
➢ Texts in the form of words, sentences, and paragraphs are used to
communicate thoughts, ideas, and facts in nearly every aspect of our lives.
➢ Text is a vital element of multimedia menus, navigation systems, and content.
➢ Multimedia developers must use words carefully and accurately.
Good practises in graphic design, typography and editing: “Clear Layout. Basi...Tomasz Charnas
Graduates’ visual works and fragments of presentation about content design at Tischner European University by Tomasz Charnas, an editor, publisher, communication scientist and specialist in language and literature. Visual materials have been taken from original LinkedIn user guide prepared by the students' group.
“Typography matters because it helps conserve the most valuable resource you have as a writer—reader attention.”
“Space in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities.” - Robert Bringhurst
Typography is the process of designing text. In most cases, this means making text readable Typography can also be used to command attention as visual identity and as element of look and feel
The typography of a sentence can convey many emotions, like using bold to embellish a point, using all capital letters to convey shouting, or using italics to give background information.
Typeface
Hierarchy
Contrast
Consistency
Alignment
Whitespace
Color
Serif typefaces are very traditional. Serif typefaces work well in print in text heavy layouts which have many body paragraphs. When used in text heavy documents, the reader will respond favorably and better retain the information
Thomas Phinney, “Fonts. Everything is Changing. Again.”WebVisions
Just when you thought it was safe to go back in the font-water.
On September 14th, representatives from Microsoft, Adobe, Apple and Google made a joint font announcement in Warsaw: OpenType 1.8 was unveiled, featuring variable fonts, a.k.a. OpenType Font Variations, based on an all-but forgotten Apple technology, GX Variations.
Variable fonts enable type designers to create fonts that have one or more design axes, such as weight or width. Use of a design axis frees designers; for example, if there is a weight axis, a designer is free to choose any arbitrary weight within the font's design space, not just a few pre-set weights.
Many type designers have long used such technology for font design, so there is a backlog of existing typefaces that could be adapted to this technology. But two previous axis-fonts technologies did not take off: Apple's GX/AAT Typography allowed it, and Adobe's Multiple Master did as well. Why should this be different?
. . . . . . . . . . . . . . .
Thomas Phinney is President of FontLab, the font software tools company. Previously he was product manager for fonts and global typography at Adobe, and then senior product manager for Extensis. In the 2000s he was instrumental in driving the adoption of OpenType, both within Adobe and in the marketplace.
Subject matter experts usually have loads of course available to them. But before cthis content can be uploaded onto the LMS, a few issues three "course content consideration" issues require attention. This presentation introduces the viewer to copyright, file types and style.
2. • Has been around for thousands of years
• Thanks to the Internet, text has become more important
than ever
• Meaning is key for all designs – text can create that
meaning
• Plan your words carefully when designing and using text
Text
3. • A typeface is a family of characters that includes many
type sizes and styles
• A font is a collection of characters of a single size and
style, belonging to a particular typeface family
• Typical font styles are bold and italic.
Fonts & Typefaces
4. • Typefaces and Fonts are like comparing Songs to MP3’s
• When you talk about how much you like a tune, you
don’t say: “That’s a great MP3”. You say: “That’s a great
song”. The MP3 is the delivery mechanism, not the
creative work; just as in type a font is the delivery
mechanism and a typeface is the creative work.
• Font is what you use, Typeface is what you see.
Songs vs MP3’s?
5. • The way I remember it is that referring to, say,
Helvetica as a nice font is like saying that my
wife wore a nice wardrobe today. I expect equal
punishment should be dished out in response to
either statement!
• Typeface is the style, font is the collection of
symbols using the same typeface.
Huh?
6. • Size is in Points (pt)
• 1pt = 0.35mm
• Point size measured from top of a capital to bottom of
descenders
• Font size doesn’t describe the height or width of all its
characters. The x-height can vary, even though the size is
the same.
7. • Leading (pronounced Ledding) is the space between
lines of text
• Kerning is the space between characters pairs (such as
AV)
• Tracking the space between all characters
• Case = capital letters is UPPER case, small letters is
LOWER case
8. • Does it have a Serif or not? Sans is French for “without”
• Serif is the little decoration at the end of the letter stroke
• Traditionally, Serif is used for blocks of text, whereas
Sans Serif is used for headings
• Not so relevant in the digital age due to the limitations of
screens (72dpi) which make the Serifs harder to read at
smaller sizes
Serif vs Sans Serif
9. • Different standards for how text is displayed on screen
and produced when printed.
• A 3 are based on mathematical equations to determine the
best possible output.
• The focus of PostScript was to keep text readable and
clean when scaling for printing (Adobe and Apple).
• TrueType was introduced as it could scale better on
screen with low resolutions (Microsoft and Apple).
• OpenType is a combination of them both and made
without any licencing limitations (Microsoft and Adobe).
PostScript vs TrueType vs
OpenType
10. • If your intent is digital only, then TrueType (.ttf) is what
you want. However, if you go with OpenType (.otf) you
can have the best of both worlds.
• Most software now days will simply apply either standard
to the finished product when you are in production.
• In a nutshell, it just means that all three will display
differently depending on their application so choose
wisely!
What does that mean?
11. • Multimedia presentations shouldn’t flood the viewer with
text
• Typeface, style, colour and size can have a major impact
on readability and getting your message across
• Decorative fonts should never be used for blocks of text
• Limit the number of typefaces in a piece of work
• Alignment and columns of text are important when
viewing large blocks – don’t make the viewer tired!
• Get people to evaluate your choice of text styles and
welcome the criticism
Text and Design
12. • Vaughan, T. (2010). Multimedia: Making It Work.
McGraw-Hill Publishing, USA.
Bibliography