The document outlines the principles and methodologies of change management, emphasizing the importance of purpose, leadership, and stakeholder involvement for successful change implementation. It details a structured approach that includes assessing change needs, executing a detailed game plan, and sustaining momentum through measurement and reinforcement. The need for continuous improvement and the cyclical nature of change are also highlighted, underlining that effective communication and training are essential for achieving lasting change.

1. WHY
WHAT
HOW
The
of Change Management
FMMUG 2013
San Diego
John Gould
JFC & Associates

2. ‘Would you tell me
please which way I ought
to go from here…
Change demands a solid plan with clear
direction…or you’ll end up like Alice…
‘That depends a great
deal on where you want
to go,’ said the cat.
‘I don’t much care where,’
said Alice.
‘Then it doesn’t much
matter which way you go,’
said the cat.

3. WHY
WHAT
HOW
The
of Change Management
The Purpose

4. YOU HAVE A
VISION.

5. YOU HAVE A
MISSION.

6. DO YOU HAVE A
Purpose serves to change the state of conditions in a given
environment, usually to one with a perceived better set of
conditions or parameters from the previous state.
PURPOSE?

7. Put
in the center
PURPOSE

8. Vision and missions without purpose have
little chance to make change that sticks!

9. Golden Circle

10. WHY
WHAT
HOW
The
of Change Management
The Methodology

11. Create PROJECT
TEAM

12. Establish leadership alignment;
create the desire and will to change;
build project team clarity around objectives, roles,
scope and processes.
Create PROJECT
TEAM

14. ANALYZE
Change Needs

15. Evaluate the impact of the change on
stakeholders; identify existing change processes
and communication channels; clarify the business
case for change.
ANALYZE
Change Needs

16. GAME PLAN
Design & Execute

17. Develop the detailed Change Game Plan;
identify resources and assign responsibilities for
execution of the plan.
Deliver on the Change Game Plan elements.
GAME PLAN
Design & Execute

18. MOMENTUM
Sustain the

19. Measure progress and success; share
best practices for continuous
improvement.
MOMENTUM
Sustain the

20. ANALYZE
Change Impact

21. RINSE
REPEAT
Change needs to be viewed as a cycle,
not a finish line to cross

22. WHY
WHAT
HOW
The
of Change Management
The Change Levers

23. 1.0 leadership
…its about inspiring

24. Change leaders provide direction and
reinforce the importance of getting the right
stakeholders involved at the right time, to
ensure both change and communication
expertise is there at the start of the change
journey.
1.0 leadership

25. The Law
of
Innovation
of Diffusion

26. 2.0 involvement
…its about engaging

27. Managers make change real
for their people.
2.0 involvement

28. It’s not just about getting the
right people on the bus – its
getting them in the right seat.
(and sometimes off the bus all together)
2.0 involvement

29. 3.0 communicating
…its about sharing information of change

30. 3.0 communicating
Avoid the
Curse of Knowledge

31. 3.0 communicating

32. 4.0 learning
…its about building skills and competence

33. When was the last time you…
4.0 learning
Held training for staff…
Checked status of certifications…
Performed skills assessments…
Held onsite seminars…
Field trips to leading practice organizations…

34. 5.0 measurement
…its about defining, quantifying and monitoring

35. 4.0 measurement
You cannot manage something you
cannot control. You cannot control
something you cannot measure.

36. SMARTer Goals
S
M
A
R
T
E
R
pecific
easurable
ttainable
elavant
imely
valuate
e-evaluate
5.0 measurement

37. 6.0 reinforcement
…its sustainingbehavior change over time

38. 6.0 reinforcement
We are what we repeatedly
do, excellence then, is not
an act, but a habit.

39. The most fundamental
need of human beings is to
be recognized for their
accomplishments…
6.0 reinforcement

40. Questions
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