C H A N G E 	 M A N A G E M E N T 	
How	to	Integrate	Change	Management	and	
Project	Management	
Prosci Webinar
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Essen/als of Change Management Series
Understand	the	Why,	What	and	How	of	Change	Management	
How	to	Apply	the	
Prosci	ADKAR®	
Model	
	
	
	
	
	
	
Five	
Tenets	of	
Change	
Prosci	
Methodology	
Overview	
Phase	1:		
Preparing		
for	Change	
Phase	2:		
Managing		
Change	
Phase	3:		
Reinforcing		
Change
©	Prosci.	All	Rights	Reserved.	 3	
Prosci® 3- Phase Process
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Change	Management	Strategy	
Readiness		
Assessments	
IntegraNon	into		
Project	Plan	
CommunicaNons	Plan	
Sponsor	Roadmap	
Coaching	Plan	
Training	Plan	
Resistance	Mgmt	Plan	
AdopNon,	Usage	
Measurement	
Sustainment	
Lessons	learned	
Prepare	CM	Team	and	IdenNfy	
Sponsors	
Strategy	 Plans	 Sustainment
©	Prosci.	All	Rights	Reserved.	 4	
Foreshadowing from Methodology Webinar
The	Work	Streams	Are	What	We	Can	Integrate	into	the	Project	
Plan	
IniAate	 Plan	 Design	 Develop	 Deploy	
Kick	Off	 "Go	Live"	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Strategy	 CommunicaNons	Plan	 Sustainment	
Sponsor	Roadmap	
Coaching	Plan	
Training	Plan	
Resistance		
Management	Plan	
A D K A R
©	Prosci.	All	Rights	Reserved.	 5	
#1	Sponsorship	
#5	Employee	
Engagement	
#6	CommunicaAon	
#7	Middle	Management	
Engagement	
#2	Change	Management	
Approach	
#3	Change	Management	
Resources	
#4	IntegraNng	with	PM	
The	Goal:	
Employee	
adopAon	and	
usage	
Top	Contributors	to	Success	–	RelaAonship	to	AdopAon	and	Usage	
Copyright	©	2016	Prosci	Inc.	Best	Prac*ces	in	Change	Management	–	2016	Edi*on	
Greatest Contributor to Success: #4
©	Prosci.	All	Rights	Reserved.	 6	
Defining		
The	Elements	of	
Successful	
Change	
IntegraNng	
Change	
Management	
and	Project	
Management	
Understanding	
the	Five	Keys	to	
EffecAve	
IntegraAon		
HOW	TO	INTEGRATE	CM	AND	PM
©	Prosci.	All	Rights	Reserved.	 7	
Defining		
The	Elements	of	
Successful	
Change	
IntegraNng	
Change	
Management	
and	Project	
Management	
Understanding	
the	Five	Keys	to	
EffecAve	
IntegraAon		
HOW	TO	INTEGRATE	CM	AND	PM
©	Prosci.	All	Rights	Reserved.	 8	
Current	 TransiNon	 Future	
C	 C	 C	 C	 C	
C	 C	 C	 C	 C	
C	 C	 C	 C	 C	
C	 C	 C	 C	 C	
C	 C	 C	 C	 C	
T	 T	 T	 T	 T	
T	 T	 T	 T	 T	
T	 T	 T	 T	 T	
T	 T	 T	 T	 T	
T	 T	 T	 T	 T	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
Made	Up	of	Individual	Changes	
OrganizaNonal	Change
©	Prosci.	All	Rights	Reserved.	 9	
Successful Change Requires
Both the Technical and People Sides
*	Daryl	Conner	
Current	
state	
TransiNon	
state	
Future	
state	
Technical	Side	
People	Side	
Results	
Outcomes	
Success	
InstallaNon*	
RealizaNon*	
Design	
Deliver	
Develop	
Embrace	
Use	
Adopt
©	Prosci.	All	Rights	Reserved.	 10	
Comparing Change Management and Project
Management
Current	
state	
TransiNon	
state	
Future	
state	
Project	Management	
Change	Management	
Process:	
•  IniAaAon	
•  Planning	
•  ExecuAng	
•  Monitoring/	
controlling	
•  Closing	
Tools:	
•  Statement	of	work	
•  Project	charter	
•  Business	case		
•  Work	breakdown	structure	
•  Budget	esAmaAons	
•  Resource	allocaAon	
•  Schedule		
•  Tracking	
Process:	
OrganizaNonal:	
•  Preparing	for	change	
•  Managing	change	
•  Reinforcing	change™	
Individual:	
•  ADKAR®	
Tools:	
•  Individual	change	model	
•  Readiness	assessment		
•  CommunicaAon	plans		
•  Sponsor	roadmaps	
•  Coaching	plans	
•  Training	plans	
•  Resistance	management		
•  Reinforcement	
Focus:	
Technical	side	of	moving	from	
current	state	to	future	state	
Focus:	
People	side	of	moving	from	
current	state	to	future	state
©	Prosci.	All	Rights	Reserved.	 11	
	
Project	Management		
is	the	discipline	of	iniAaAng,	
planning,	execuAng,	controlling,	
and	closing	the	work	of	a	team	
to	achieve	specific	goals	and	
meet	success	criteria.	
Defini/on Comparison
	
Change	Management		
is	the	applicaAon	of	a			
structured	process	and	set	of	
tools	for	leading	the	people	side	
of	change	to	achieve	a						
desired	outcome.
©	Prosci.	All	Rights	Reserved.	 12
©	Prosci.	All	Rights	Reserved.	 13	
Successful projects require all three corners of
the Prosci® PCT™ Model
Prosci®	PCT™	Model
©	Prosci.	All	Rights	Reserved.	 14	
What Are We Trying to Achieve?
OrganizaNonal	
Benefits	
Project		
ObjecNves	
•  Revenue	
•  Costs	
•  Profits	
•  Efficiencies	
•  Compliance	
•  Safety	
•  Process	Excellence	
•  Customer	SaAsfacAon	
•  Metrics	and	measurements	of		
specific	improvements		
•  What	the	project	is	trying	to	deliver	
•  How	the	organizaAon	will	be	different	
afer	the	change	is	implemented
©	Prosci.	All	Rights	Reserved.	 15
©	Prosci.	All	Rights	Reserved.	 16	
Prosci® ADKAR® Model
©	Prosci.	All	Rights	Reserved.	 17	
Defining		
The	Elements	of	
Successful	
Change	
IntegraNng	
Change	
Management	
and	Project	
Management	
Understanding	
the	Five	Keys	to	
EffecAve	
IntegraAon		
HOW	TO	INTEGRATE	CM	AND	PM
©	Prosci.	All	Rights	Reserved.	 18	
Project	Management	and	
Change	Management	are	
complementary	
disciplines	with	a	
common	objecNve
©	Prosci.	All	Rights	Reserved.	 19	
Founda/on of Integra/on
*	Daryl	Conner	
Current	
state	
TransiNon	
state	
Future	
state	
Technical	Side	
People	Side	
Results	
Outcomes	
Success	
InstallaNon*	
RealizaNon*	
Design	
Deliver	
Develop	
Embrace	
Use	
Adopt
©	Prosci.	All	Rights	Reserved.	 20	
Individual:	
Awareness	 Desire	 Knowledge	 Ability	 Reinforcement	
OrganizaNonal:	
CommunicaNons	Plan	
Sponsor	Roadmap	
Coaching	Plan	
Training	Plan	
Resistance	Mgmt	
Phase	3:		
Reinforcing	Change	
Phase	2:		
Managing	Change	
Phase	1:		
Preparing	for	Change
©	Prosci.	All	Rights	Reserved.	 21	
Let’s Walk Through This Together
The	Work	Streams	Are	What	We	Can	Integrate	into	the	Project	
Plan	
IniAate	 Plan	 Design	 Develop	 Deploy	
Kick	Off	 "Go	Live"	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Strategy	 CommunicaNons	Plan	 Sustainment	
Sponsor	Roadmap	
Coaching	Plan	
Training	Plan	
Resistance		
Management	Plan	
A D K A R
©	Prosci.	All	Rights	Reserved.	 22	
‘Ability at Go Live’ Exercise
IniAate	 Plan	 Design	 Develop	 Deploy	
Kick	Off	 "Go	Live"	
1.  Begin	with	key	
project	events	
A D K A R
2.  Lay	in	the		
individual	
milestones	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Strategy	 Plans	 Sustainment	
4.		Align	organizaNonal	deliverables	to	drive	individual	milestones	
3.  Consider	differences	in	impacted	groups
©	Prosci.	All	Rights	Reserved.	 23	
How Can We Integrate
Change Management into a Project
Project	Management	
Design,	Develop	and	Deliver	SoluAon	EffecAvely	
Change	Management	
SoluAon	is	Embraced,	Adopted	and	Used	Proficiently	
People	 Processes	 Tools
©	Prosci.	All	Rights	Reserved.	 24	
Integra/ng CM & PM
Project	Management	
Design,	Develop	and	Deliver	SoluAon	EffecAvely	
Change	Management	
SoluAon	is	Embraced,	Adopted	and	Used	Proficiently	
People	 Processes	 Tools	
Did	 Didn't	
And	it	ma]ered:	
“Good”	or	“Excellent”	CM	
71%		
Integrated	CM	&	PM	
Did	
Didn't	
?
©	Prosci.	All	Rights	Reserved.	 25	
Integra/ng CM and PM
CollaboraNon	
Cross-training	
Define	Roles	and	
ResponsibiliNes	
People	Dimension	
PM	
CM	
37%	
PM	
CM	
CM	
14%	
PM	&	CM	
22%	
PM	 CM	
21%
©	Prosci.	All	Rights	Reserved.	 26	
Integra/ng CM and PM
PM	
CM	
PM	
CM	
PM	
CM	
Process	Dimension	
Integrate	
Plans	
Align	
Timelines	
Sequence	
Tasks	
Add	
Deliverables	
2017	 2018	
J	 F	 M	 A	 M	 J	 J	 A	 S	 O	 N	 D	 J	 F	 M	 A	 M	 J	 J	 A	 S	 O	 N	 D	
IniAate	
Plan	
Design	
Develop	
Deploy	
P2	–	Managing	Change	
P3	–	Reinforcing	Change	
P1	–	Preparing	for	Change
©	Prosci.	All	Rights	Reserved.	 27	
Change	Management	AcNviNes		Project	Management	AcNviNes		
IniAate	Project	
Scope	Project	 Conduct	readiness	assessments	and	impact	analysis	
IdenAfy	and	begin	building	sponsor	coaliAon	
Select	and	prepare	change	management	team	Plan	Project	
IdenAfy	and	address	anAcipated	resistance	
Communicate	why	change	is	happening	(sponsors)	
Establish	objecAves	
Document	approach	
Define	team	and	budget	requirements	
Develop	SoluAon	
IdenAfy	training	requirements	and	develop	training	Evaluate	alternaAves	
Architect	soluAon	 ConAnue	communicaAons,	sponsorship	and	
coaching	acAviAes	
Design	SoluAon	 Prepare	and	equip	managers	and	supervisors	
Launch	group	and	coaching	sessions	
Reinforce	key	messages	(sponsors)	
ConAnue	communicaAons	and	sponsorship	acAviAes	
Benchmark	and	gather	data	
Generate	ideas	and	select	concepts	
Model	soluAons	
Document	requirements	
ConAnue	communicaAons	and	sponsorship	acAviAes
©	Prosci.	All	Rights	Reserved.	 28	
Integra/ng CM and PM
 Tool	Dimension	
CommunicaAon	Plan	
Project	Plan	
Training	Plan	
Schedule	
Stakeholder	Analysis/Assessment	
Impact	Analysis/Assessment	
Scope	
Lessons	Learned	
Risk	Analysis/Assmt/Log	
Business	Case	
Readiness	Assessment	
CommunicaAon	Plan	
Project	Plan	
Training	Plan	
Schedule	
Stakeholder	Analysis/Assessment	
Impact	Analysis/Assessment	
Scope	
Lessons	Learned	
Risk	Analysis/Assmt/Log	
Business	Case	
Readiness	Assessment	
CommunicaAon	Plan	
Project	Plan	
Training	Plan	
Schedule	
Stakeholder	Analysis/Assessment	
Impact	Analysis/Assessment	
Scope	
Lessons	Learned	
Risk	Analysis/Assessment/Log	
Business	Case	
Readiness	Assessment	
68%	
65%	
60%	
56%	
54%	
52%	
51%	
79%	
78%	
91%	
81%
©	Prosci.	All	Rights	Reserved.	 29	
Defining		
The	Elements	of	
Successful	
Change	
IntegraNng	
Change	
Management	
and	Project	
Management	
Understanding	
the	Five	Keys	to	
EffecAve	
IntegraAon		
HOW	TO	INTEGRATE	CM	AND	PM
©	Prosci.	All	Rights	Reserved.	 30	
Both	teams	are	focused	on	
results	and	outcomes	
Prerequisites to Integra/on
There	is	a	structured	approach	
to	change	management
©	Prosci.	All	Rights	Reserved.	 31	
Support	and	buy-in	from	project	teams	
Support	from	leadership	
Scope,	Aming	and	prioriAzaAon	
DirecAon	on	how	to	integrate	
Role	definiAon	and	clarity	
1
2
3
4
5
5 Keys to Effec/ve Integra/on
©	Prosci.	All	Rights	Reserved.	 32	
Make	Change	
Management		
meaningful	and	real	
by	connecAng	to	what		
the	project	team	
cares	about	
1 
Support and Buy-In from Project Teams
©	Prosci.	All	Rights	Reserved.	 33	
48%
62%
70%
81%
0%
100%
Poor Fair Good Excellent
14%
32%
52%
71%
0%
100%
Poor Fair Good Excellent
15%
42%
76%
94%
0%
100%
Poor Fair Good Excellent
0%
100%
Poor Fair Good Excellent
•  Improve	project	results	
and	outcomes	
•  Drive	benefit	
realizaAon	and	
financial	return	
•  Minimize	risks	
•  Reduce	“re”	costs	
Met	or	exceeded	objecNves	
On	schedule	
On	budget	
Change	Management	EffecAveness	

Support and Buy-In from Project Teams

1
©	Prosci.	All	Rights	Reserved.	 34	
Prosci®	PCT™	Model	
Communicate	directly	
with	employees.	
ParNcipate	acNvely		
and	visibly	throughout		
the	project.	
Build	a	coaliNon	of	
sponsorship	with	peers	
and	managers.	

Support From Leadership

2
©	Prosci.	All	Rights	Reserved.	 35	

Support From Leadership

2
©	Prosci.	All	Rights	Reserved.	 36	
ProacNve	(not	fire	fighNng)	
“AdopNon	and	usage”		
from	the	beginning	
64%	 56%	 49%	 37%	
%	that	met	or	exceeded	objecAves	
0%	

Scope, Timing, and Priori/za/on

3
©	Prosci.	All	Rights	Reserved.	 37	
Project	Management	
Design,	Develop	and	Deliver	SoluAon	EffecAvely	
Change	Management	
SoluAon	is	Embraced,	Adopted	and	Used	Proficiently	
People	 Processes	 Tools	

Direc/on on How to Integrate

4
©	Prosci.	All	Rights	Reserved.	 38	
Execs &
Senior Leaders
Front-Line
Middle Managers
& Supervisors
Change
resource/
team
Project
Team
Project
SMEs and
support
Structure	
Enable	
Integrate	
Focus	
ExperAse	
Experience	
OrganizaAon	Structure	 Change	Structure	

Role Defini/on and Clarity

5
©	Prosci.	All	Rights	Reserved.	 39	
Defining		
The	Elements	of	
Successful	
Change	
IntegraNng	
Change	
Management	
and	Project	
Management	
Understanding	
the	Five	Keys	to	
EffecAve	
IntegraAon		
HOW	TO	INTEGRATE	CM	AND	PM
©	Prosci.	All	Rights	Reserved.	 40	
PM	
CM	
IntegraAng		
Change	Management		
&	Project	Management	
Defining	Change	
Management	within	the	
context	of	your	project	
Cost	Benefit	Analysis	
Delivering Project Results (DPR) Workshop
C H A N G E 	 M A N A G E M E N T 	
How	to	Integrate	Change	Management	and	
Project	Management	
Prosci Webinar

Prosci Webinar - How to Integrate Change Management and Project Management