Celtra Builder allows users to create interactive game-like experiences through various components like Countdown, Stopwatch, Quiz, Puzzle, and more without custom code. These components can be combined to build experiences where users engage with brands in fun ways. Components provide options to trigger different outcomes based on user interactions and completions.

1. Celtra Builder Features
Creativity

2. Builder Features Overview
Creativity
Quiz, Countdown,
Puzzle

3. Creativity
Engage users with components
that offer deeper interactivity

4. • Have users engage with the brand in a fun,
interactive way
• Create simple game-like experiences quickly
and without custom code
• Set different outcomes upon user
completions
Combine components and build
game-like experiences
Creativity
Puzzle
Countdown QuizStopwatch
Wipeable Painty
Draggy Basket Gyro

5. Countdown
Timer that counts down to a
specific event
• Use as a short-term countdown for creating
game-like experience with limited time-frame
• Trigger different set of actions upon time up
• Use as a dynamic countdown to a specific date
(theatrical release, start/end of a retail sale or a
product launch)
Component image

6. Building with Countdown

7. Countdown Example

8. Stopwatch
Timer that counts up from 0
• Start, stop or reset the Stopwatch automatically
or with component specific actions
• Use in a game-like experience to time how many
seconds a user needs to complete the challenge

9. Building with Stopwatch

10. Stopwatch Example

11. Quiz
Easily incorporate a fully functioning
quiz or survey in your creative
You can choose between several predefined types
of quizzes and display options:
• Choose “Match” as a scoring setting and different
answers will generate a specific outcome, or set it
as “Challenge” and users will need to find a
correct answer
• Choose the way the users interact with the quiz:
Standard list of options, Visual with images in a
grid, or Visual with drag and drop functionality

12. Building with Quiz

13. Countdown Quiz

14. Wipeable
An engaging feature that lets users
wipe and reveal
• Engage users with your creative by simulating
dirty, wet or frozen screen that visually
communicates how to interact with the image on
the screen
• Optionally, use On Wipe event and trigger
various actions when a certain percentage of a
wipeable item has been wiped

15. Building with Wipeable

16. Creativity Example

17. Painty
Allow users to get creative and draw
with their fingers
• Define the colors, shape and brush sizes
that users can choose from
• Customize the pointer for the brush
• Add an option for users to submit their
artwork and collect it to the specific table

18. Building with Painty

19. Creativity Example

20. Puzzle
Challenge your users with a puzzle game
• Choose the puzzle image, set the number of
rows and columns, define the difficulty level and
component will do the rest
• Users are engaged with your creative through well
known game mechanics
• Option of adding an On Complete event that can
trigger various actions

21. Building with Puzzle

22. Stopwatch Example

23. Draggy & Basket
Create a drag and drop game to
engage your users
• Combine Draggy and Basket to create a simple
game in which the user must pick up an object
and place it in a specific location
• With a little bit of imagination you can create a
puzzle or mix and match game
• Add an On Drop event and trigger
various actions
Image of the component

24. Building with Draggy & Basket

25. Stopwatch Example

26. Gyro
Take advantage of a device’s gyroscope
hardware to engage users with your creative
• Spice up your creative and let users tilt and
rotate their phone to interact with the creative
• Specify a pivot point around which the
component item will rotate
• Set a minimum & maximum rotation angles,
define animation smoothing and rotation
factor, which define the direction and intensity
of rotation

27. Building with Gyro

28. Stopwatch Example