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Cross-Screen Transplants

This document discusses how to repurpose television commercials for digital display ads. It provides guidance on adapting TV ads created for large screens to smaller digital formats like smartphones and tablets. The document includes links to examples of ads optimized for different digital platforms on the Celtra website, as well as contact information for the author.

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CROSS-SCREEN TRANSPLANTS HOW TO SUCCESSFULLY REPURPOSE TV COMMERCIALS FOR DIGITAL DISPLAY ADS Matevz Klanjsek OCTOBER 2014
Website Knowledge Creative Gallery Celtra Ads on Smartphone Celtra on Vimeo Celtra on Twitter More Info celtra.com celtra.com/knowledge celtra.com/gallery sample.celtra.com/demo vimeo.com/celtra/videos @CeltraMobile info@celtra.com Matevz Klanjsek Co-founder & CPO matevz@celtra.com @hyperhandsome

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Cross-Screen Transplants

  • 1.
    CROSS-SCREEN TRANSPLANTS HOWTO SUCCESSFULLY REPURPOSE TV COMMERCIALS FOR DIGITAL DISPLAY ADS Matevz Klanjsek OCTOBER 2014
  • 22.
    Website Knowledge CreativeGallery Celtra Ads on Smartphone Celtra on Vimeo Celtra on Twitter More Info celtra.com celtra.com/knowledge celtra.com/gallery sample.celtra.com/demo vimeo.com/celtra/videos @CeltraMobile info@celtra.com Matevz Klanjsek Co-founder & CPO matevz@celtra.com @hyperhandsome