This document summarizes Celtra's outstream video advertising capabilities for mobile. It discusses how outstream video ads are designed specifically for the mobile experience by being short, vertical, and often muted. It provides examples of different outstream video ad formats including vertical video interstitials, interscollers, and pagebreaks. The document also notes the benefits of Celtra's outstream video technology, such as fast loading times, high video quality, and improved user experience and reporting capabilities. Publishers and ad platforms can expand their mobile video inventory and improve user experiences by integrating Celtra's outstream video ad formats.

1. December, 2015
Outstream Video
Advertising
with Celtra

2. Creative platform for
display and video brand
advertising, improving the
quality of the message
& the way the message
is presented to consumers

3. UX

4. User experience is
context (inventory)
presentation (format)
quality (delivery) &
content (assets)

5. Source: eMarketer 2015
2013 2014 2015 2016 2017 2018
YoY growth in mobile video
ad spend (2015/2016)
51%

6. In 2016, mobile video ads will
reach 92.4% of US 16-35 year olds
eMarketer, US Millennials and Video, 2015

7. Plays within video content Plays within non-video content
Instream Outstream

8. Source: MetrixLab, 2014; TubeMogul, 2014
Instream video ads
were not designed
for mobile – and
they don’t work
on mobile. of all skippable pre-roll ads
are being skipped
85%

9. They don’t fully leverage
available real estate
they force users to
rotate (which they don’t*)
OR
*Only 1% turn their device according to Celtra benchmark reports, 2015

10. Video ads designed for
mobile experience
SHORT
:08s
The average human
attention span
VERTICAL
98%
Use mobile phones
in portrait mode
MUTE
90%
of video in display ads
are viewed in mute mode

11. Outstream video offers a user
experience designed for mobile

12. 1. Carefully crafted experience
User can simply scroll
down to easily dismiss
the video and continue
reading the content
Polite introduction with
gradual visual transition
to be less interruptive
Starts playing only when
70% of ad is in view which
makes it very user friendly
Countdown timer informs
users about short length and
improves completion rates

13. 8.29s
Video load time on 4G/LTE
2. Instant loading
Our video technology enables super fast loading, across WiFi, LTE/4G and 3G.
*Source: AdColony
0.75s
Video load time on 4G/LTE
OTHERS*

14. 3. High quality
Celtra outstream technology maintains video integrity with multistream compression,
combined with retina text and image cards to provide a sumptuous experience.
OTHERS

15. Meet the entire family of Celtra’s
outstream video ad formats
Vertical Video
Classic Video MPU
Classic Video Pagebreak
Classic Video
• Vertical Video Interstitial
• Vertical Video Interscroller
• Vertical Video Pagebreak

16. VERTICAL VIDEO
Interstitial
• Full-screen interstitial
• High impact
+
AVAILABILITY
+
goo.gl/NVG1gn

17. VERTICAL VIDEO
Interscroller
• In-content full-screen unit
• Polite user experience
• Premium ad experience
AVAILABILITY
goo.gl/Ywxha0

18. VERTICAL VIDEO
Pagebreak
• In-content full-screen unit
• Polite user experience
AVAILABILITY
+
goo.gl/I8udzE

19. • In-content 300x250 px unit
• Plays only when in-view
MPU
AVAILABILITY
CLASSIC VIDEO
+
goo.gl/qUhlO3

20. Pagebreak
• In-content full width unit with
adaptive height
• Plays only when in-view
AVAILABILITY
+
CLASSIC VIDEO
goo.gl/gMsCp8

21. Superior user experience
End cards include dynamic
interactivity and CTA, powered
by Creative Relevancy.
Easily consumable and immersive video
with fast-paced edit of an enchanting
video clip intercut with text cards.
Video is introduced
politely & gradually
so not to interrupt.

22. Video reporting, amplified
Easily interpret how your videos
are performing across different
creatives.
All standard IAB video metrics
(VAST/VPAID compliant)
Tracking easily reported to 1st /3rd
party ad servers
Video viewability tracking

23. Audi hits 80% increase
on video completion
benchmark
Preview: bit.ly/AudiSFVV
Celtra’s new mobile technology
is born from consumer insights
and is perfectly merging media
and creative.
- Giovanni Perosino, Head of Marketing Communication, Audi
Short Form Vertical Video Case Study

24. Revolutionary new way
of brand storytelling on
mobile that resonates
with digital natives.

25. Benefits for publishers
& ad platforms
Expand your video inventory
Improved user experience for
mobile video ads

26. FAQs
• Do I need to re-certify?
No, just verify some test tags
• Do I need a video shot in vertical orientation?
No, all you need is a regular TVC or similar
• How do I get started?
Contact your Celtra Account Manager or support@celtra.com

27. Thank you.