Celtra Builder provides tools to easily build interactive creatives including hotspots, text, buttons, shapes, groups, and frames. The tools allow users to collect data from interactions through customizable forms with inputs, checkboxes, dropdowns and buttons. Collected data can be downloaded as CSV or JSON files or sent to the user's own server.

1. Celtra Builder Features
Essential Tools

2. Builder Features Overview
Tools
Hotspot, Texty, Button,
Shapey, Group, Frame

3. Tools
Basic functionalities that make building
the creatives a piece of cake

4. • Build basic interactions with ease
• Combine components and create custom forms to
collect various types of data from users that
interact with the creative
• Collect data on our server and download it as a
CSV or JSON document or collect it through your
own server
Essential tools that allow you to create
and interact with your creative
Tools
Frame
Hotspot ButtonTexty
Shapey Group
Checkbox Dropdown Input

5. Hotspot
Add a transparent overlay that
offers an actionable area on screen
• Provide users a place to interact with the creative
• Create buttons, swipe areas, and other interactive
elements out of your existing assets
• Trigger different component events with the
following actions: Tap/Click, Swipe, Press, Release,
Mouse down, Mouse up, Mouse over, Mouse out

6. Texty
Enter and position text in your creative
• Customize text in your creative, including font type,
color, size, alignment, and a text decoration (such as
shadow and outline)
• The component supports the use of Monotype fonts
and we can add a font to which you own the license
• Option of automatically scaling font size to the
dimension of the component or shrinking text to fit

7. Button
Add a button element to your creative
• Customize the design of the button to fit your creative
• Option of adding an up, down and/or hoover state to
your button

8. Shapey
Place a rectangle, rounded rectangle,
or circle to compliment other components
• Users can tap and interact with stylized shapes
on the screen
• Have fun with the design and adjust the
roundness, color, gradient, shadow, and border
of the shape
• Use the radial gradient color picker to adjust
gradient size, color stop, gradient position or
reverse the gradient direction

9. Group
Combine components and assets
into a single entity
• Scale the component to any size, which will define
the viewable area of the objects inside the group
• Adding animations to a group allows you to
animate the components
• Automatically size your group according to its
contents with the “Fit Content to Container” and
“Fit to Content” buttons
• Nest groups within groups

10. Frame
Embed external content such as HTML
or JavaScript in a creative
• Program a more complex game logic or display forms
from remote server
• Show custom content within a specific frame –
external URLs (iframe), custom behavior within a DIV
element or a simple image
• Scale the component to any size, which will define the
viewable area of the iFrame. E.g. scale the content
within the component for an image type

11. Checkbox
Add a user-selectable checkbox
element to your creative
• Make single or multiple selections and customize the
design of the checkbox to fit your creative
• Build custom forms to collect various types of data
from users that interact with the creative
• Choose from four customizable form components that
you can use in your creatives, including Input,
Dropdown, Checkbox and Button

12. Dropdown
Add a customizable dropdown box
to your creative
• Create a dropdown menu list
• Customize the design of the select element - select
an image to use for the background of the input field
and style the text
• User submitted data can be saved to our servers and
can be downloaded as either a CSV or JSON
document, or you can choose to save it to your
servers directly

13. Input
Add text input fields to your creative
• Collect any text content (e-mail, date, URL, etc.)
• Validate entered data based on the content type
• Customize the design of the input field to fit your creative
• Build custom forms to collect various types of data from
users that interact with the creative

14. Building with Essentials Features

15. Essentials Example