Carla Noble has over 30 years of experience in marketing, communications, and project management. She has held leadership roles developing marketing strategies and communications programs that increased revenue for companies in various industries. Her skills include strategic planning, website design, social media, email marketing, and public speaking. She is proficient in Microsoft Office, Adobe Creative Cloud, and social media platforms. She holds a Bachelor's degree in Education and has volunteered with organizations helping the community.

1. Resume
Carla C. Noble
carlacnoble@gmail.com
60898 Raintree Drive, PO Box 4519, Bend, OR 97707 541.280.5020
Primary Skills
Create new ideas for meaningful marketing programs based on sound strategies
By
Executing successful projects that discover, influence, convert and retain customers or clients
Via
Thoughtful planning, collaborative creation, communicative rollout and constant evaluation
With
The experience, encouragement and support of outstanding colleagues and team members.
Preferred Work Environment
Market successes are rooted in companies that are team oriented, flexible and responsive, and technically tooled to take
advantage of quickly changing market conditions. It’s a privilege to work on projects that are innovative in approach, honest
in representation, and worthy of consumer dollars and attention. Businesses that value accountability, retain clear vision and
focus, and find opportunities for humor are an ideal fit.
Employment History — Responsibilities and Achievements
Marketing Consultant
Carla Noble, To Market Sept 10 to Present
I am currently working with 4 freelance clients on projects that range from mobile entertainment calendars, to telephony-
based Identity Fraud protective programs for Banks, Health Care and Retail vertical markets. Projects are by contract and
by hour.
Director of Corporate Communications/Marketing Director
Compass Commercial Real Estate, Bend OR May 04 — June 10
• Developed and implemented social media strategy that directly translated to $5 million in revenue
• Optimized our web site (tripling our visitors within the first six months)
• Reworked press strategy to an online platform that reaches about 400 - 600 readers per release vs. previous release
audience of about 20
• Instituted permission-based email campaigns incorporate back-end analytics and survey tools
• Rebranded the company, in conjunction with partners and outside agency
• Established a marketing/creative services department accountable to 21 brokers
• Developed new business presentations that brought in 5 major shopping developments, 1 city contract, and 3 major office
developments among hundreds of other listings
• Redesigned the corporate newsletter for electronic interface, saving the company $8,000 annually
• Contributed to three straight years of record breaking production, over $136M in revenue in the banner year
Outside Sales Representative, then National Sales Director
Sole Source Greetings, Bend OR May 03 — December 03
• Called on Doctors and Veterinarians and Transportation Companies as representative of specialized card
• Increased custom Holiday card orders 3 fold over previous year
• Worked with 20 separate key client contacts at companies like Freightliner and Pacaar leasing as well as large construction
and small animal veterinarian businesses for client communication programs
• Company’s inventory was catalog based but, with limited resources, was able to build a custom order clientele netting over
$10,000 incremental dollars and targeted for twice that in later quarters

2. Sales/Marketing Consultant
Fresh Horses Marketing Management, Bend OR September 01— May 03
• Established own project management advisory specializing in project management, client communications and copy
writing
• Partnered with two others in healthy food take out Deli called The Regular
• Wrote marketing plans and produced graphic collateral for small businesses in and around Sunriver
Director of Corporate Communications
Mezure, Bend OR February 01— July 01
• Wrote a formal marketing plan with CEO for venture capitalists as part of the start up team
• Participated in all presentations to investors and the board
• Developed first advertising and info kits with outside design agency
The company used GPS for deformation monitoring of buildings, bridges, and dams. In the wake of the technology sector
crash in 2001, the company changed hands and was never fully funded. I continued to work for them as a consultant in the
Spring and Summer of 2002.
Sabbatical
Seattle, WA March 97 -- February 01
• Traveled internationally
• Launched a family contracting business and built/remodeled 7 homes
• Advised non-profit newsletters
• Became foster parents
• Quit I-5 corridor gridlock, sold the house, moved to Bend
Publisher, Adobe Magazine (also Aldus Magazine)
Adobe Systems Seattle, WA May 93 -- February 97
• Restructured the corporate magazine (circulation 600,000) from a negative $900K to $5M in three years, publishing 7
issues of 88 pages annually
• Worked company-wide to monetize (via up sell and cross sell advertising and insertions) this popular customer how-to
magazine
• Built brand loyalty and software skill and renewal path for global users of Adobe software
• Led a department of editors, designers, production specialists and advertising reps numbering 26
• Launched one of the first online magazines, adobe.com, as a sister publication
• Awarded insider status with direct reports to VPs and CEOs at both Aldus, and then Adobe
Director, Account Services
Christiansen & Fritsch, Inc. Seattle, WA January 89 – January 93
• Directly liaised with clients in travel (Holland America), Finance (US Bank, Safeco), Health Care (Group Health, Blue
Cross) and technology (Genetic Systems, Claris, Aldus)
• Managed client budgets that ranged from $10,000 (non profits) to $6,000,000 (Windstar Cruises)
• Developed a charter and incentive program that returned over 100% on investment for the client
• Teamed with art, copy, and production colleagues
• Managed client billings as the company tripled its revenue and expanded to Portland
Director, Circulation and Marketing
Seattle Weekly, Seattle, WA March 80 – October 89
• Ran Circulation at a profit while growing paid reader base from 22,000 to 38,000
• Developed positioning and purchased media on transit, radio, billboard, and in print
• Oversaw all direct mail campaigns and newsstand sales
• Lifted renewal rates by 10% by integrating an early renewal step
And before that…
High School Teacher of English and Drama, Franklin High School, Milwaukee Wisconsin

3. Sales/Marketing and Communication Skills
• Strategic Planning • Research and Presentation
• Website Navigation Design and Copy • Annual Budgeting and Monthly Status Reports
• One to One Sales • Contract Presentation and Negotiation
• Team Leadership and Account Supervision • Google Analytics and SEO
• Publishing via Social Media Sites and Blogs • Print Publishing
• Product Brand and Brand Updating • Email Marketing
• Powerpoint Board Level Presentation Skills • Project Management from Inception through Wrap Up
Computer Facility
Mac and PC efficient
Fluent in Microsoft Office Products
Capable with Adobe InDesign and Photoshop
Knowledgeable in Social Media Apps: Facebook, Twitter, RSS Feeds, Wordpress, PitchEngine and Google AdWords
Experienced in Email Marketing via MyEmma.com
Amazing Playlist Assembler of MP3’s
Education
Bachelor of Science, Education, Graduated with Distinction, University of Wisconsin, Madison
Post Graduate Credits, School of Communication, University of Wisconsin, Milwaukee
Of Note: Graduate, Stanford Publishing Course, Stanford University
Guest lecturer on Marketing, University of Washington Educational Outreach/Downtown ESL Program
Volunteer Service
Friends with Flowers (delivering donated flowers from stores or events to hospice organizations in greater Bend)
www.oregonfriendswithflowers.org
The Common Table (dedicated to feeding all, opening communication and enabling stories within the Bend community)
www.commontable.net
Former board member Seattle/King Co Humane Society, 8 year tenure
Former foster parent with DSHS King Co, WA, Native American Division
Officer, Seattle Direct Marketing Association