Michelle Hayes is seeking a senior level position in web content or online marketing. She has 5 years of experience in marketing communications, web content management, email marketing, and social media campaigns. Her experience includes implementing campaigns, managing web content on various platforms, analytics, and working with tight deadlines. She has an MBA in Marketing and skills in software like HTML, SharePoint, and analytics tools.

1. Michelle Hayes
Menlo Park, CA
email: mhayes1138@hotmail.com
http://www.linkedin.com/in/michelle74
OBJECTIVE & QUALIFICATIONS
● Seeking a senior level Web Content / Online Marketing position for a dynamic
firm
● 5 years of professional marketing communications & Web content management
experience
● Experience implementing email marketing and social media campaigns
● Web Content Management experience for portals (both internal and external)
● Working under tight deadlines and short project cycles in an agile environment
● Experience with fast-paced firms both large and medium
● Excellent analytical thinking, organizing, presenting and writing skills
● Dedicated to quality work and high achievement at all levels
● Core competencies in marketing communications, content management, email
marketing, writing, research, organization, and analysis
EDUCATION & TRAINING
● The University of Nevada, Reno
MBA, Concentration: Marketing, May 2008
● The University of Oklahoma
B.A., Major: Sociology, August 1997
● Member, American Marketing Association, Silicon Valley Local Chapter
COMPUTER SKILLS
● Software Skills: Access, Adobe Photoshop, Alfresco, HTML, ExactTarget, Excel,
Dreamweaver, Filemaker, Google Analytics, OpenText, Publisher, PowerPoint,
Salesforce, SharePoint, Omniture Site Catalyst, Social Media Marketing, SPSS, WebEx
PROFESSIONAL EMPLOYMENT HISTORY
Wells Fargo — San Francisco, CA
March 2012 – present
Online Delivery Consultant (Web Content Manager)
● Core duties: Web content management, consultation, email marketing and delivery,
analytics, and strategy
● Manage content through two Web Enterprise Management (WEM) platforms (Open
Text/Vignette and Microsoft Sharepoint Server)
● Serve as a consultant for Web (Intranet) content
● Maintain weekly content updates for various microsites across portal
● Ensure best Web practices and maintain brand standards in all messaging on portal
● Code, flow content, test, and deliver various human resources related email
campaigns
● Research and review Web analytics for our various campaigns
● Ensure proper use of tags and data integrity
● Documentation and training
● Ad-hoc projects and strategic planning to determine ways to improve process
● Research and review trends in internal marketing communications

2. Renesas Electronics America — Santa Clara, CA
August 2011 – February 2012
Web Content Specialist (Contract)
● Interfaced with PMs on behalf of Marcom to document needed site changes
● Gathered, formatted, edited, etc. all content posted to Renesas internets, intranets,
and extranets public site and member portal
● Identified Web audiences and establish appropriate content parameters
● Coordinated with all information resources to ensure a high quality, integrated,
up-to-date Web presence
● Leveraged the CMS capabilities to support teams, components and members
● Established and maintained strong content relationships
● Stayed abreast of essential electronic content issues
● Maintained Renesas content at partner Websites
● Understand and communicated new concepts or procedural changes appropriately,
identifying all areas affected by changes
● Ensured content consistency in level of detail and style
ClickMail Marketing — San Mateo, CA
May 2011 – August 2011
Account Manager, Email Marketing
● Received and answered client inquiries — both technical and procedural
● Follow established internal quality control process
● General project management
● Update email templates for client’s monthly newsletters
Wells Fargo — San Francisco, CA
March 2010 – May 2011
Online Producer/Web Content Management Consultant (Contract)
● Project manager for internal Web Marketing efforts at Wells Fargo
● Worked closely with Account Executives, Developers, Information Architects,
Writers, and Editors to produce content for company's Web portal
● Implemented copy edits and other content management through the use of Vignette
and SharePoint Server
● Analyzed overall Web marketing campaign performance via Site Catalyst
● Content Management Consultant: Answered questions, trained, and offered up best
practice advice for other users of our CMS platforms
● Significant hands-on experience with HTML, CMS, Web analytical tools, and online
marketing campaign project management
● Implemented email marketing campaigns via an in-house, email delivery tool;
distribution lists range from the hundreds to thousands
Workin.com — Reno, NV
April 2009 – October 2009
Marketing Manager (Contract)
● Produced and organized collateral in the form of postcards, brochures, etc.
● Created banner and tile ads to promote both internal products and client products
● Helped write and construct monthly email blasts to existing and former clients
● Reviewed Web statistics through Google Analytics

3. LumaSense Technologies — Santa Clara, CA
October 2008 – March 2009
Marketing Specialist (Contract)
● Supported both the Marketing Communications Manager and Sr. Product Marketing
Manager with various projects
● Analyzed the Editorial Calendar of Media Kits and Media Planners
● Conducted research for marketing efforts such as trade shows, trade magazines, etc.
● Formulated strategic marketing plans for new product launch on a project to project
basis
● Led the global Web Marketing campaign for our newest portable thermal imaging
camera
● Helped with shipping demo products and marketing materials for trade shows
● Assisted with sales rep contracts and updating pricing guide
● Used various social and viral marketing strategies such as a Facebook and YouTube
page, a presentation on Slideshare.net, etc.
Motive Interactive — Zephyr Cove, NV
May 2007 – August 2007
Marketing Research Intern (summer internship)
● Supported the Vice President of Marketing with marketing research efforts to expand
business.
● Conducted in-depth searches for potential clients and other business opportunities in
the form of publishers and advertisers.
Moody’s KMV — San Francisco, CA
February 2004 – March 2005
Staffing Associate (through Johnson Staffing)
● In charge of resume review, sourcing, and immigration facilitation/administration
issues.
Various Companies — San Francisco, CA/Bay Area
January 2001 – October 2003
Sourcer/Web Researcher Consultant
● CONTRACT ASSIGNMENTS included the following:
1. Sourcer at YAHOO! Jan. 2001 - Apr. 2001
2. Relocation Assistant at CHARLES SCHWAB May 2001 – Sept. 2001
3. Sourcer at NVIDIA Sept. 2001 – Feb. 2002
4. Sourcer at CENTILLIUM COMMUNICATIONS Mar. 2002 – Jun. 2002
5. Recruiting Assistant at Moody’s KMV Oct. 2002 – Jun. 2003
6. Recruiting Assistant at CHARLES SCHWAB Jun. 2003 – Oct. 2003
MindFinders — Santa Clara & Concord, CA
August 1999 – December 2000
Technical Recruiter / Research Specialist