Melissa Vidakovic Resume - Creative and Seasoned Marketing Professional
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1. SUMMARY
• Results driven, sales, marketing and customer service professional with solid
record of maintaining and establishing accounts through outstanding service and
relationship selling.
• Commended for strategic and tactical skills.
• Experience in vendor and retail account development and management, locally
and nationally.
• Contract negotiation – ability to communicate effectively with multi-million
dollar accounts, developing profitable contracts with top national accounts.
• Thriving in a participative, progressive, team driven, dynamic culture.
• Key skills and expertise include: self-motivator, enthusiastic, customer driven,
savvy in current technology and C-level & B2B communications.
EDUCATION AND PROFESSIONAL TRAINING
B.A., Psychology, Northwest University
Washington State University
Bellevue High School
PROFESSIONAL EXPERIENCE
Solutions Consultant II
CDK Global (an ADP/Cobalt spin off) July 2014 - Present
• Solutions Consultant for a Fortune 500 company serving approximately 600,000
organizations world-wide. Successfully supported the generation of over $40 million in new
business opportunities through in person and over the phone product presentations.
• Responsible for all aspects of pre-sales support such as software design and development,
coordination and supervision of engineers, resource management, and client interface.
• Presented products and solutions in person and over the phone to C-Level Executives.
• Integral involvement in product launches by supporting Product Marketing in launch planning
and sales education.
• Expert knowledge of digital products and solutions including the presentation of product and
solutions through virtual webinars.
Digital Account Manager
ADP/Cobalt Group, Seattle, WA October 2011-July 2014
Saundi Crandall
425-313-5064
Scrandall73@yahoo.com
25122 SE 42nd
ST
Issaquah, WA 98029
2. Saundi Crandall scrandall73@yahoo.com 425-463-9369
• Managed 50 accounts with over $1 million combined annual revenue
• Led cross functional efforts to develop and execute short and long-term improvements to
clients' online presence and paid search programs
• Created and optimized website assets based on specific marketing and advertising strategies
• Orchestrated strategy for SEO, Digital Advertising, Social Media, Reputation Management,
and Email Marketing services
• Analyzed client reporting in order to improve accuracy, boost efficiency, and maintain
consistency
• Established relationship for all support and service-related issues for client accounts
• Developed and presented curriculum for new Account Managers’ use of tools and
development of core skills and competencies
• Equipped new Account Managers with knowledge, practical skills and motivation to carry out
work-related tasks through the mentor program.
• Contributed to the company's mentorship program by working with new hires, developed
positive learning experience for new Account Advocates.
Windstar Cruises, Seattle, WA June 2007 – July 2008
Business Development Manager
• Increased retail sales with National Account database by developing strategic marketing and
promotional material based on demographics.
• Managed National Accounts with contact of key players on all levels of the organization, thus
keeping account up to date on all available sales materials, marketing material, sales
progress and available co-op budget.
• Developed and executed national account agreements and marketing plans while providing
excellent customer service.
• Educated travel partners through webinars, sales trainings. Host travel agents aboard ships
for product familiarization.
Starbucks Coffee Company, Seattle, WA February 2004- June 2007
Account Representative- Food Service Division
• Managed a five brand portfolio with non-retail accounts in food service on both a national and
individual business owner level. Maintained relationships with all accounts to up-sell, market,
conduct business reviews and sustain high retention.
• Increased revenue by approximately 4%: Developed new business through field visits,
outbound telephone, email, fax and written correspondence.
• Achieved 95% retention rate: Managed growth and productivity for over 1200 accounts
throughout the New England and Philly regions.
• Region created 12% year-over-year growth: Met all budget/sales targets for 18 out of 20
quarters over the past 5 years. Developed effective new sales/marketing strategies for top
accounts to continue driving business utilizing various communication tools.
• Increased Customer Satisfaction and Retention: Educated accounts on products, specialty
drink recipes, marketing, usage & trouble-shooting of brewing equipment, all with varied
promotions, programs, pricing, marketing and distribution.
• Sustained extraordinary customer relationships: Providing loyal, reliable service to clients,
building and representing Starbucks in the field at Food Shows, account visits and distribution
centers for new product awareness and to build face-to-face relationships with customers and
distributors.
• Opened Doors: Built excellent working relationships with Zone Vice President, Regional
Sales and Territory Managers, which further maximized building business.
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3. Saundi Crandall scrandall73@yahoo.com 425-463-9369
COMPUTER SKILLS
Salesforce
Dealer Command Center
Tableau
Photoshop
Microsoft Office XP (Proficient), Word, Excel, PowerPoint
Gelco (travel expense tracking)
Access (well versed)
Typing 60+/10 Key
Starbucks exclusive software and data bases
*Enjoy spending time watching football, basketball and baseball, hiking, spending time
with my children.
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