Tiffany Anderson is a meeting and event planner with over 10 years of experience in marketing, sales, event planning and customer service. She has planned over 100 events annually ranging from 10 to 2000 attendees. Tiffany is skilled in strategic planning, budget management, client relations, marketing and creative problem solving. She created a business development plan that increased community awareness and census growth. Her past roles include marketing director, director of admissions and event coordinator.

1. TIFFANY N. ANDERSON
408 W Legion Ave, Columbia, Illinois 62236 | 618.304.8790 | tiffanynicoleanderson@aol.com
MEETING & EVENT PLANNER | SALES & MARKETING PROFESSIONAL
PROFESSIONAL PROFILE
• Focused at cultivating long-term business relationships, as well as generating new business prospects using the
Customer Relationship Management (CRM) approach
• Energetic and results driven in event planning, marketing, sales, customer service, management, and promotions.
• Self-starter with excellent analytical, organizational, leadership, and creative skills.
• Able to prioritize and complete multiple tasks and follow through to achieve project goals.
• Fresh and innovative thinker with strong interest in event production, entertainment, fashion, and design.
CORE COMPETENCIES
• Strategic Assessment & Design • Planning & Logistics • Client & Vendor Relations
• Socially Responsible • Marketing & Promotion • Analysis/Reasoning
• Budget Management & Negotiation • Creativity & Organization • Research Skills
PROFESSIONAL EXPERIENCE
Business Development
• Created and implemented a business development plan to enhance community awareness and
census growth.
• Routinely completed a competitor analysis to understand market trends, new entrants, etc.
Completed and/or coordinated the development of rigorous market analysis of the demographics
and market opportunities.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize
on unmet market needs ahead of the curve.
Event Planning
• Plan and implement over 100 meetings/events annually to include choosing sites, developing the
marketing materials, making registration procedures and databases, and offering on-site
administration for meetings/events ranging from 10 to 2000 attendees and budgets up to $8,000.
• Managed and developed a strategic plan of action including contract and venue negotiation as per
budgetary constraints.
• Facilitated communication with professionals, including venue management, stands designers,
caterers, musicians, and equipment rentals to ensure efficient running of an event.
• Organized and supervised a staff of up to 15 employees and 50 volunteers to ensure
Marketing/Branding
• Created and maintained web and social media presence on a variety of platforms (Facebook,
Instagram, LinkedIn, Pinterest, Joomla).
• Coordinated and lead special events and presentations targeted at community education;
establishing and maintaining status as the expert in the community.
• Developed and implemented strategic monthly/quarterly/annual marketing plans.
• Designed websites, advertisements, promotional materials, online advertising, event coverage and
technical articles while maintaining promotion consistency and brand standards.
• Consistently met or exceeded a quota of 10 new appointments per week by making a minimum of
50 outbound calls per day.
Customer Service
• Monitored and evaluated customer satisfaction from all audience types by measuring from
customer surveys. Developed new policies and action plans for management team and others as
appropriate.
Tiffany Anderson Page 1

2. • Created and implemented a customer service program “I Promise.” Lead an interactive and
transformational staff training to introduce the program resulting in an increase to sales by 75% in
the first 30 days.
KEY ACCOMPLISHMENTS
• Produced San Diego Children’s Hospital fundraiser event raising $50,000 for oncology unit.
• Developed more effective company procedures including databases allowing to track results
which could not be completed before implementation.
• Organized, implemented, and directed the planning of social, recreational, and curricular programs
for summer camp activities. Provided participants with a rewarding and engaging experience.
Participant rate of return was greater than 90%.
WORK HISTORY
Big Bend Woods- Valley Park, MO 05/14 – 12/14
Sales and Marketing Director (with a heavy emphasis on event planning)
Columbia Rehabilitation and Nursing Center – Columbia, IL 01/12 – 02/14
Director of Admissions and Marketing
Village of Cahokia – Cahokia, IL 06/06- 05/11
Executive Assistant; Director Youth Camp Program
Pam Wilson Productions- San Diego, CA 03/04- 06/06
Assistant Event Coordinator
EDUCATION/PROFESSIONAL DEVELOPMENT
Fashion Careers College- San Diego, CA
Associates Degree in Fashion Business and Technology, 2005
University of Phoenix- St. Louis, MO
Marketing Coursework
Applications/Software Training (Advanced Knowledge)
Microsoft Office (Access, Excel, PowerPoint, Publisher, Word); Adobe (PhotoShop); Social Media
Marketing (Facebook, Pinterest, Instagram, Twitter); Content Management System (Joomla)
PROFESSIONAL MEMBERSHIPS/AFFILIATIONS
• Breakthrough Coalition
• Chamber of Commerce
• CROWN- Columbia’s Resourceful Organization of Women Networking
• COCMA- Continuum of Care Marketing Association
• Pioneer Coalition
• PRCL- Professionals in Retirement Community Living
Tiffany Anderson Page 2