Lauris Bye has over 25 years of experience in marketing, project management, and business leadership roles across various industries including real estate, travel, airlines, and home building. She has a proven track record of developing creative strategies, managing projects and teams, growing revenues, and motivating others. Her resume highlights roles leading marketing and operations for companies where she increased sales and brand awareness through new programs, budgets, and partnerships.

1. Lauris Bye, MBA
laurisbye@gmail.com • Cellular 661.510.8607
I am a proven business professional with extensive experience in home building, real estate and project
management. I have led marketing and/or operations for both public and private firms including small, mid-cap
and Fortune 500 companies. I am comfortable in highly visible roles within a global organization. My well-
rounded career experience helps me bring new insight to programs that have become routine. My top strengths
include success in creating new programs, project management, marketing strategies and possessing the ability to
combine wisdom with inspiration.
I have a demonstrated history of developing creative business strategies while executing flawless support services.
I am superbly organized and disciplined with well-developed interpersonal skills, managed 35+ employees and
have shown the ability to motivate and inspire loyalty in those I work with.
Work History
JC Bromac, DBA - EagleRider, Travel Experience Company, Hawthorne, CA
2015 to Present
Director Marketing
 Created annual marketing strategy/calendar and project management of marketing media calendar.
 Responsible for media purchases, prepare and implement annual marketing budget.
 Developed media strategy and tracking of co-op advertising.
 Project management of events and promotions which increased dealership traffic, sales, and brand
awareness.
 Project management - database; (CRM, Inventory, Reservation Systems) set vendor evaluation criteria,
creation of RFP, database strategy/design, offsite location redundancy selection site, design of GUI
customer interface, hiring and management of database vendor to set up client access across company.
 Envisioned new brand direction and construction of new Brand Book.
 Managed 5 internal staff, established and analyze metrics to track results.
Property I.D., Real Estate, Los Angeles, CA 2012 to 2015
Director Marketing
 Developed all creative strategies, ecommerce initiatives, for marketing and promotional campaigns.
 Project managed company operations and sales of residential Natural Hazard Disclosures, GIS systems,
Envirocheck’s Reports, California Tax Disclosures and C.L.U.E. Reports.
 Supported 30 field sales representatives with the unique design and creation of collateral which includes
strong composition, color and visual identity choices.
 Maintained brand image integrity; oversee creative direction for all marketing communications programs.
Golf Tools, Retail Products, LLC, Sylmar, CA 2008 to 2012
President
 Successfully marketed and developed a proprietary line of golf accessories.
 Managed the manufacture and marketing of consumer product golf equipment.
 Project managed all facets of product design/development; production manufacturing, packaging design,
sales and marketing; supervised the raising of capital activities to launch enterprise.
 Developed, designed strategic direction and received U.S. patents for golf products.
 Conducted product research and analytics for product positioning, pricing and placement in the consumer
marketplace.
KB HOME, Inc. Real Estate, Los Angeles, CA 2006 to 2008
Director, Marketing
 Drove marketing and public relations activities as member of the North Los Angeles experience leading
team of executives, managed model home projects and marketing budgets of up to $36 million.
 Directed the performances of a marketing manager, public relations specialist, internet manager, three
marketing administrators and one sales liaison; organized large events for 18 regional offices.

2.  Project management for the implementation of sales and marketing campaigns, photography/media
experience, on-line media, brand management, public relations, collateral, strategic partnerships to
increase sales, environment, conservation and public product demand.
 Successfully designed/implemented marketing campaigns and the on-line customer experience.
 Guided regional partnership alliances and brand guardianship with Martha Stewart OmniMedia and
Disney Consumer Products Division to increase Home Studio product sales.
 Created marketing programs that drove high volume acquisition of qualified consumers while reducing
marketing expenditures by 30%.
 Key contributor to exceeding consumer sales and marketing goals by 25% each consecutive year.
 Recognized for creating three of the company’s most successful marketing campaigns with 3rd quarter
All Star Award in 2007.
Neptune Networks. Web Media, Los Angeles, CA 2002 to 2006
Managing Director
 Project managed installation of LAN and WAN at 13 US Airports.
 Designed and executed strategies introducing new internet kiosk to the consumer marketplace.
 Led multiple departments including, IT operations, marketing, sales and contracts.
 Identified revenue-building opportunities, managed risks, scheduled kiosk installation deployment and
implemented creative product positioning.
 Project manager for ecommerce, system installation teams, national maintenance teams, internet manager
and customer service representative manager. Coordinated marketing and sales teams to surpass annual
revenue growth goals.
 Managed large-scale projects and increased annual revenues by 20-28% four consecutive years.
 Developed asset, loss prevention and installation systems resulting in cost reductions > 24%.
Air New Zealand, Airline, El Segundo, CA 1998 to 2001
Sr. Project Manager & Marketing Services Officer
 Sr. Project Manager for airlines participation in the Sydney 2000 Olympic Games.
 Lead Project Manager for the development of global online reservations system, developed/maintained
project calendar, Gantt Charts, SWOT analysis, job tracking hours and overall budget management.
 Project manager for database strategy/design for North America’s reservation system and customer
retention systems, CRM.
 Received/participated in DOT and FBI airport security training, top secret clearance, passenger clearance,
and conducted review of terminal SOP’s in preparation for the Sydney 2000 Olympic Games.
 Received/participated in post 9/11 DOT and FBI security programs at LAX for Air New Zealand
Domestic and International Operations.
Marketing Duties
 Managed “TeamOne” advertising agency, ecommerce administrator and website designer.
 Directed partnership program for the Americas region; maintained brand integrity and ensured marketing
efforts fell within brand guidelines; scheduled media buys.
 Forged successful affiliate partnerships programs/events with American Express, MasterCard,
The America’s Cup, Australian Tourism Commission and the New Zealand Tourism Board.
 Increased partnership destination programs by 28%.
 Achieved airport customer satisfaction increase of 15% in 2000 for Los Angeles.
 Reduced print marketing expenditures by 15%
 Increased on-line sales by 62% in the first and 32% in the second year.
 Received a recognition award for work on the 2000 Sydney Olympic Games.

3. Continental Micronesia, Airlines, El Segundo, CA, 1996 to 1998
Director of Marketing
Sport Chalet Travel, Wholesale Travel, LLC. La Canada, CA 1992 to 1996
Vice President
Education
University of Phoenix: M.B.A. & Masters in Marketing
Bachelor of Science in Business Management & Administration
ESRI GIS Real Estate Certs. Spatial Analysis – Application Development – Location Advantage
Glendale Community College: Associate of Science
Technical Skills
Windows and Mac; Word, Excel, MS Project, GIS, PowerPoint, ARCGIS, Adobe Photoshop, FrontPage,Visio
Awards & Recognition
KB HOME
Received 3rd Quarter “All Star Award for 2007”
Air New Zealand Airlines
Recognition Award for 2000 Olympic Games