Julie Navejas is a marketing professional with over 25 years of experience in branding, marketing, business development, project management, and sales for startups and established companies. She has a proven track record of achieving marketing goals on time and on budget. Her experience includes positions in marketing communications, fundraising, sales and social media strategy, and she has worked in industries such as specialty foods, architecture, furniture rental, and publishing.

1. JULIE NAVEJAS
415-846-2566 julie@navejas.com
San Francisco, CA 94107 www.linkedin.com/in/julienavejas
MARKETING PROFESSIONAL
Product Launch ♦ Promotional & Sales Campaign ♦ Project Management ♦ Branding ♦ CPG Packaging
Social Media & PR Strategy ♦ Newsletters ♦ Tradeshow Management ♦ Label Compliance ♦ Fundraising
Collateral Development ♦ Lead Generation ♦ Vendor Management ♦ Channel Marketing ♦ Event Planning
A motivated marketing professional with strong background in directing innovative branding,
marketing and business development initiatives for start-ups and established companies in a
number of industries. Proven record of identifying and achieving marketing goals, on time, on
budget, on message.
Strengths
Prioritize, Organize, Multi-task and Follow up Strong Communication Skills
Meticulous Attention to Detail Solid Analytical Skills
Sharp Problem Solving Skills Effective Team Player/Leader
Well-developed Work Ethic: strong desire for challenge, collaboration and achievement
EXPERIENCE
SFMOMA Marketing & Communications 2009 to present
League of Women Voters Fundraising 2009 to present
Cobalt Images Sales and Social Media Strategy 2009 to present
Absolutely New Director, Innovations 2009 to 2009
Marketing Services for Inventors, San Francisco, CA
Sales of marketing, product development and licensing services to inventors.
Accomplishment:
In first 5 weeks sold a marketing/licensing contract valued at $18k
Pan Pacific Foods Assistant Marketing Manager 2005 to 2009
Sales & Marketing for Specialty Foods, San Francisco, CA
Contribute to successful CPG brand strategy for 5 brands of specialty foods including
chocolate, macadamia nuts, seafood cakes and crystallized ginger. Produce copy,
develop presentations, conduct market research, maintain all websites, trademarks, trade
shows, media kits, collateral. Maintain promotion schedules for 4 companies. Manage all
price lists, nutritional labels and UPC’s. Manage FDA label regulation compliancy. Create
standards for customer service and order fulfillment. Sales support – clients include
Safeway, Costco, Sam’s Club, Publix, Long’s and Walgreens. Due to my ability to adapt in
a small organization, my contributions included project management and negotiations in
all areas of the business.
Accomplishments:
Successfully launched new brands: Simply Wicked Ginger, Kapua Ranch Kona Coffee
and Macadamia nuts, Fresh from Hawaii Macadamia nuts
Conducted successful product Recall and Resolve FDA Import Alert issues
Reported ROI for tradeshows & promotions
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2. Brook Furniture Rental Residential Account Executive 2004 to 2005
Furniture Rental, San Francisco, CA
Sales of residential furniture rental agreements. Develop successful relationships.
Accomplishments:
Consistently exceeded team sales goal – and specifically plus sold every agreement
ecMarkets Contractor 2003 to 2004
E-commerce, San Francisco, CA
Plan and implement Inside Sales Campaign using telemarketing to promote an ASP
Reverse Auction product. Establish markets for reverse auction solutions.
Accomplishments:
Full written report analysis on all markets for the ASP product
Examiner & Independent Inside Classified Advertising Executive 2002 to 2003
Newspaper, San Francisco, CA
Classified advertising sales including special pages and display advertising. Develop
relationships with accounts. Aggressive cold calling – up to 60 calls per day.
Accomplishments:
Exceeded sales quota and triple account base
Opened relationship with the Hong Kong Tourism Board
Created Travel Section with AP articles in the Examiner Newspaper as a result of
selling half page aggregate Travel ads
Promoted newly branded Tabloid style format as the commuter newspaper
Graphisoft US, Inc. Channel Communications Manager 1997 to 2002
Architectural Software, San Francisco, CA
Market ArchiCAD software to the US sales channel which consisted of 34 Resellers and 4
Regional Sales Managers with $4M revenue. Develop communication tools to provide
forums, announcements, marketing materials, and product info through newsletters and
online processes. Manage the coordination of tradeshows, seminars and reseller
meetings. Sales support & client retention.
Accomplishments:
Coordinated the most successful reseller meeting at one-third of the budget
Launched an intranet site for Reseller Channel on deadline
Developed sales reports used to motivate Resellers and Regional Sales Managers
Assisted a seamless relocation to Boston, MA
Ford Graphics Sales & Marketing Coordinator 1995 to 1997
Architectural Reprographics, San Francisco, CA
Support 4 sales managers and production planning. Direct marketing campaigns.
Smartline Sales Assistant 1993 to 1995
Financial Marketing and Consulting, Buffalo, NY
Develop a Quality Assurance program that successfully acquires large accounts.
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3. Film Stop Laboratories Plant Manager 1990 to 1993
Custom Photography Lab, Seattle WA
Manage a full service photographic lab with twenty full-time employees.
Devine Pictures Photographer: 1986 to 1990
Candid and Studio Photography, Irvine, CA
Staff photographer and production manager.
ADDITIONAL PROFESSIONAL EXPERIENCE: Published photographer and writer
COMPUTER KNOWLEDGE: Mac, Windows, Microsoft Office (Word, Excel, PowerPoint, Outlook),
FileMaker Pro, HTML, Adobe Photoshop, MS Project, Sage
SOCIAL MEDIA: LinkedIn, Facebook, Twitter, Blogger
EDUCATION: University of California, Irvine - Bachelor of Arts: Humanities
RECOMMENDATIONS:
“Julie has been a great team member at Pan Pacific Foods and I have really enjoyed working
with her over the years. As a young and entrepreneur organization, Julie has always
demonstrated the ability to manage a large amount of projects simultaneously across a variety
of discliplines ranging from sales, marketing, and logistics. Numerous times Julie stepped up
and took the lead on critical issues affecting the organization and did so in a professional and
organized manner.” Darian Alioto, National Sales Manager, Pan Pacific Foods worked directly
with Julie at Pan Pacific Foods
“Julie is a detailed oriented sales executive. Her creativeness allowed her to consistently excel
producing high quality sales. Julie's thoroughness and her results driven attitude made her a
true asset to the sales team.” Lori ONeill, Inside Classified Call Center Manager, San Francisco
Examiner managed Julie at San Francisco Examiner Newspaper
“Julie was dedicated, inspired, innovative and resourceful working with the reseller channel -
not an easy bunch-, and make things happen with the technical/product people. She was a
quick adopter to new technologies, always looking out for innovative applications for improving
the "sacred numbers". She also was a fun person to work with and bridged easily the cultural
differences in a small but global company.” Ferenc Lazar, Director of Technical Services,
Graphisoft US, Inc. worked with Julie at Graphisoft US
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