Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.

1. Lindsay Mayhall
Dynamic Marketing Champion
619-867-1932
lindsay.mayhall@gmail.com

2. 2
Table of Contents
Lindsay Mayhall’s Resume
3-5
The Real Deals are a collaboration of promotional ads that targeted the most affluent communities in Colorado. All clients, ads,
and distribution were created, designed, and distributed by the team that I integrated and guided to generate additional revenue for
Everett Wade Enterprises
6-11
Created articles from content provided by the public relations department at Cubic Corporation when I worked as a consultant
for SEM and SEO purposes. Articles were released to the international market to inform the public of the details associated to the
government contracts obtained by Cubic
12-13
As the Senior Marketing Director at Aaron, Bell International I utilized popular search terminology to incorporate into the
company’s SEM campaigns to index ad words that were highly sought when inquiries were inputted into a Google search hence
bringing these articles to the front of a search ultimately leading to the company’s website
14-17
I was asked to provide an in depth report to Factory Design Labs showcasing the analytical market research depicting the best
and worst company websites and the enhanced improvements that would generate additional online traffic and update its current
aesthetic. This report was used to acquire additional clients for the ad agency hence increasing revenue
18-24

3. 3
Educational
Background
San
Diego
State
University,
San
Diego,
CA
September
1997
–May
2002
BA
in
Professional
Studies
and
Fine
Arts
Major:
Communication
with
a
Specialization
in
Interactional
Studies
·
Research
Assistant
to
the
SDSU
Graduate
Advisor/Professor
·
Published
articles
in,
Ethical
Medical
Interaction
·
Methodological
Communication
·
Theories
of
Communication
·
Philosophy
of
Communication
·
Professional
Settings
and
Communication
Professional
Summary:
Market
Penetration:
Sound
knowledge
and
understanding
of
marketing
trends,
principles
and
methods
Brand
Management:
Energetic,
innovative
and
persuasive
with
effective
networking
skills
to
establish
market
positioning
Market
Development:
Excellent
communication
and
leadership
abilities
to
expand
potential
market
segments
Areas
of
Expertise:
Online
Marketing:
Social
Media
Networking,
Online
Branding,
Digital
Marketing,
Online
Advertising,
Lead
Generation
Marketing
Strategy:
Strategic
Partnerships,
Competitive
Analysis,
Market
Research,
Business
Development,
Viral
Marketing
Product
Marketing:
Innovative
Thinking,
Marketing
Management
Accomplishments:
Worked
with
producers
and
successfully
obtained
a
segment
for
my
family
on
the
Ellen
DeGeneres
Show
to
showcase
family
real
estate
hence
winning
Ellen’s
12
Days
of
Giveaways
and
obtaining
over
100
national
property
bids
Successfully
proposed
clients’
projects
to
news
sources
hence
obtaining
national
news
recognition
through
national
segments
Voluntarily
worked
exclusively
with
veteran
programs
and
was
able
to
secure
$20k
of
donations,
gift
cards,
products
from
Walmart,
Target,
Coors
Brewing
Company,
and
Costco
for
veteran
graduation
events
Lindsay E. Mayhall
lindsay.mayhall@gmail.com
c: 619-867-1932
o: 720-441-2878
www.mayhallpr.com
www.mayhallmarketing.com
Dynamic Marketing Champion
Master in achieving business marketing strategy goals

4. 4
Employers:
Everett
Wade
Enterprises
Director
of
Marketing
January
2014-­‐Present
Everett
Wade
Enterprises
is
a
branding
and
marketing
communications
agency
that
helps
clients
discover
their
true
voice
and
purpose
to
inspire
audiences
around
the
world.
• Developed and launched integrated multi-channel print, web, and direct marketing
campaigns that propelled sales from $1.2 million to $3.7 million by year-end
• Direct brand management, PR, media relations, corporate positioning, product launches,
advertising, sales collateral and tradeshow marketing
• Create concept and copy for journal ads, direct mail campaigns and sales collateral for
diverse clients and projects
• Deliver social media monitoring and effectiveness reports for senior management
Aaron,
Bell
International
Senior
Marketing
Director
August
2010-­‐November
2014
Aaron,
Bell
International
is
an
independent
investment
bank
focused
on
middle
market
private
sector
transactions.
ABI
clients
are
typically
companies
with
EBITDA
of
$1
million
to
$25
million
and
enterprise
values
of
$5
million
to
$250
million.
• Communicate
financial
information
and
complex
strategic
issues
to
assist
and
guide
client
decision-­‐makers
• Develop
client
networks
and
support
efforts
in
creating
and
executing
advertising,
sales
and
marketing
strategies
• Extensive
experience
with
financial
and
strategic
analysis
for
M&A,
partnerships
and
capital
investments
• Create
and
Publish
articles
and
Press
Releases
pertaining
to
valuations
and
strategic
software,
merger
and
acquisition
methods
• Publisher
of
online
magazine
to
gain
client
awareness
and
involvement,
CEO
Strategic
Solutions
• Contribute
Marketing
efforts
to
companies
with
EBITDA
of
$25
million
and
prepare
for
Sale

5. 5
San
Diego
Social
Magazine
Vice
President
of
Online
Print
Media/Interactive
Marketing
November
2006
–
July
2010
Entertainment
and
Event
publication
designed
to
not
only
provide
San
Diego
with
the
most
comprehensive
print
and
online
media
possible,
but
to
also
work
as
an
advocate
to
give
back
to
the
community
through
participation
in
various
philanthropic
organizations.
• Responsible
for
the
direction
and
coordination
of
all
marketing
and
business
development
efforts
• Monitor
market
changes
and
adjust
marketing
strategies
in
an
effort
to
remain
competitive
in
the
ever-­‐changing
economic
climate
• Present
detailed
business
strategies
and
policies
to
the
board
of
investors
• Responsible
for
growing
and
perpetuating
the
San
Diego
Social
brand
in
local
markets
by
actively
seeking
industry
leaders
within
Southern
California
• Oversee
all
elements
that
contribute
to
the
creation
of
the
monthly
publication
from
the
storyboard
to
the
distribution
• Create
all
sales
collateral
and
online
product
demonstrations
• Help
design
and
execute
the
infrastructure
for
the
San
Diego
Social
ecommerce
platform,
release
2010
from
functionality
to
the
User
Interface
• Assist
in
the
development
of
the
web
interface-­‐allowing
user
generated
ad
campaigns
• Responsible
for
securing
all
charter
accounts
within
the
San
Diego
Social
network
Skills:
• Exceptional
communication
and
negotiation
skills
with
a
professional
demeanor
• Strong
work
ethic,
high
energy
level
with
a
consistent
commitment
to
corporate
success
• Self-­‐motivated
team
player
• Unique
combination
of
creativity,
analytical
skills
and
detail
orientation
• Proficient
in
all
social
media
outlets
including
Facebook,
Twitter,
Instagram,
LinkedIn,
Snapchat,
Hootsuite,
etc.
to
execute
mass-­‐marketing
strategies
• Knowledgeable
of
a
variety
of
CRM
systems
• Experienced
managing
corporate
e-­‐mail
campaigns
from
creative
conceptualization
to
product
delivery
• Proficient
in
Pages,
Key
Note,
Numbers,
Excel,
Word,
Power
Point,
Act-­‐on,
etc.

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12
Cubic
wins
$24
million
to
develop
threat
assessment
software
Cubic has received a three-year, $24 million contract from the U.S. Space and Naval Warfare Systems Command
(SPAWAR) to develop new software tools to help the U.S. military prepare for enemy attacks involving chemical,
biological, radiological and nuclear (CBRN) weapons. Cubic will design, develop, test and support the fielding
of the new software applications as prime contractor for the Joint Operational Effects Federation (JOEF) program.
Ultimately, the Department of Defense (DoD) and all branches of the U.S. armed forces will use the JOEF tools to
assess and plan for CBRN threats to U.S. military air, land and sea operations.
―The JOEF software is going to revolutionize the way the Department of Defense conducts CBRN preparation
activities,ǁ‖ said Dr. Tom Stark, principal scientist for Cubic’s Threat Technologies Division in Kingstowne,
Virginia. ―The software will standardize and automate estimating processes, and also add analytical underpinning.ǁ‖
Cubic personnel in Kingstowne and San Diego will work with DoD and all in-theater combatant commands to
determine user requirements. Cubic is expected to deliver a base set of networked, collaborative modeling, analysis
and work flow management tools during the first two years of the program.
These tools will help DoD and service users formally assess CBRN impacts from an opposing military force, so planners can
coordinate logistics support to prepare for the threats.
―The planning process now is fairly non-analytical and based on the subjective judgments of each service,ǁ‖ Stark said.
―The new tool will automate the planning process, and offer modeling and simulation tools to improve analysis. It will also
drive a standardization of the planning process among all branches of the armed forces.ǁ‖
Jim Balentine, senior vice president in charge of Cubic’s Mission Support Business Unit, said the new JOEF software
development contract represents a first for Cubic — designing and developing software applications used for military
operations.
―In addition to possible program expansion, we expect that this work will lead to additional opportunities,ǁ‖ Balentine said.
In addition to military operations, the JOEF software could eventually be used in computer-based simulations used for training
combat forces. Balentine noted that Cubic already has considerable experience in planning and executing constructive
computer-based simulations used to prepare combat units for an operational deployment, and is now adding software
development capabilities.

13. 13
Defense
subsidiary
recognized
as
"Best
Place
to
Work"
in
San
Diego
A
compelling
mission
statement
coupled
with
a
family-­‐friendly
environment
resulted
in
Cubic
Defense
Applications,
Inc.
(CDAI)
being
recognized
as
one
of
the
“Best
Places
to
Work”
by
the
San
Diego
Business
Journal
and
Monster.com.
CDAI’s
low
turnover,
a
flexible
9/80
work
schedule,
and
a
highly
utilized
employee
referral
program
were
just
some
of
the
factors
that
contributed
to
this
recognition.
Part
of
the
Cubic
Defense
Applications
Group,
CDAI
is
the
subsidiary
of
Cubic
Corporation
that
includes
and
supports
Cubic’s
San
Diego-­‐based
Training
Systems
and
Communications
&
Electronics
business
units.
From
a
large
pool
of
nominees,
an
independent
panel
of
judges
determined
which
companies
outshined
their
competitors
by
education,
communication
and
community
involvement.
Another
determining
factor
was
CDAI’s
outstanding
benefits,
health
and
wellness
programs.
“We
value
our
reputation
as
an
employer
of
choice
and
will
continue
to
focus
on
retaining
our
talented
employees,”
said
Human
Resources
Vice
President
Barbara
Abelin.
“We
want
employees
to
be
proud
to
say
that
they
work
for
Cubic.”
Setting
the
bar
high,
employee
satisfaction
is
the
heart
of
the
company.
This
is
pursued
and
evaluated
by
the
longevity
of
employees,
interactive
breakfasts
with
the
CEO,
internal
promotions
measured
and
reported
on
a
quarterly
basis,
and
a
high
rehire
rate.
With
this
in
mind,
it
comes
as
no
surprise
that
CDAI
has
proven
to
be
the
best
as
the
company
recognizes
that
the
investment
with
the
greatest
return
will
continually
be
the
employees.
It
is
through
their
dedication
and
skills
that
Cubic
has
prospered
and
will
continue
to
move
ahead.

14. 14
Best
Steps
to
Increase
Merger
and
Acquisition
Business
Sale
Multiples
By
Lindsay
Mayhall
Senior
Marketing
Manager
Due
to
the
recent
economic
downturn,
many
businesses
are
operating
with
considerable
caution
while
awaiting
the
thriving
economy
to
return.
Competition
in
specific
markets
is
growing
at
a
rapid
rate,
causing
middle-­‐market
businesses
to
struggle
with
economic
solutions
to
gain
market
share.
Business
owners
are
faced
with
the
opportunity
to
sell
their
company
and
enjoy
the
fruits
of
their
labor,
or
take
an
assertive
approach
to
increase
market
share
and
by
out-­‐maneuvering
the
competition.
An
effective
option
is
to
affiliate
with
an
M&A
advisor
that
offers
connections
and
knowledge
about
your
business
environment,
and
is
able
to
provide
you
with
the
information
you
require
to
make
more
effective
decisions.
Business valuation
should
be
an
all-­‐inclusive
assessment
of
the
tangible
and
intangible
assets
of
the
business
and
its
potential
to
earn
future
profits
in
the
opinion
of
the
evaluation
expert.
The
senior
managing
directors
of
Aaron,
Bell
International
have
consulted
and
negotiated
with
hundreds
of
businesses
across
a
diverse
spectrum
of
operations
ranging
from
start-­‐up
to
Fortune
100.
They
focus
on
securing
the
highest
value
when
selling
a
business
by
identifying
the
hidden
value
which
is
often
overlooked
due
to
the
over-­‐reliance
on
valuation
formulas
and
industry
business
sale
standards.
Mergers
and
Acquisitions
may
be
the
best
expansion
approach
for
many
business
owners.
The
principal
benefits
from
mergers
or
acquisitions
are
increased
sales,
market
share
expansion,
and
cost
efficiencies.
A
number
of
compelling
reasons
exist
for
a
merger
or
acquisition,
not
all
of
which
are
necessarily
financial
in
nature:
product
line
enhancements,
geographic
expansion,
and
advanced
management
teams.
A
truly
successful
M&A
transaction
dramatically
increases
results
when
effectively
planned
and
the
selling
owner
has
sought
professional
advice.
Compatibility,
culture,
product,
customer,
and

15. 15
production
synergies,
and
numerous
additional
issues
are
assessed
in
due
diligence.
Even
in
the
best
economic
times,
many
factors
beyond
financial
results
alone
must
be
addressed
when
assessing
a
target
company.
These
include
whether
the
target
is
a
public
or
private
company,
industry
competitiveness,
whether
the
target
has
strong
relationships
with
employees,
customers,
vendors
and
distributors,
management
team
experience,
and
whether
management
is
capable
of
taking
the
company
to
the
next
level.
The
investment
bankers
at
Aaron,
Bell
are
merger
and
acquisition
experts
and
have
maximized
results
for
companies
with
EBITDA
of
$1
million
to
$25
million
and
enterprise
values
of
$5
million
to
$250
million.
They
have
successfully
consulted
with
companies
to
expand
geographically,
allowing
their
products
and
services
to
thrive
in
new
markets.
Growth
through
mergers
and
acquisitions
can
transform
a
company
into
a
recognized
industry
leader
by
becoming
the
first
choice
for
customers,
management,
and
employees.
For a complementary consultation to determine your ideal growth or sale strategy, please
contact Aaron, Bell International or call 720-200-0470.

16. 16
By
Lindsay
Mayhall
Senior
Marketing
Manager
Tips
to
Determine
the
Right
Time
to
Sell
a
Business:
Exit
Strategy
Structuring
&
Business
Valuation
For
more
information,
please
click
www.aaron-­‐bell.com
Whether
to
consider
a
sale
or
not
is
relevant
only
in
terms
of
the
life
goals
of
the
business
owner.
When
a
business
owner
decides
that
the
opportunity
cost
of
owning
the
business
is
greater
than
the
overall
value
received
from
owning
the
business,
or
if
an
owner
decides
to
take
chips
off
the
table,
it
is
time
to
seriously
consider
selling
all
or
part
of
that
company.
The
Immediate
Need
to
Sell
Often
a
business
owner
will
approach
the
idea
of
selling
their
business
due
to
an
uncontrollable
or
unforeseen
circumstance
that
is
directly
affecting
their
life.
These
factors
may
include
one
or
more
of
the
following:
x Death
of
a
business
partner,
loss
of
a
key
employee
or
family
member
x Personal
illness
that
may
inhibit
their
ability
to
operate
or
oversee
the
business
x Depleting
funds
x Loss
of
a
key
account
x Retirement
If
you
can
relate
to
any
of
the
above,
it
may
be
the
time
to
begin
the
process
of
working
with
a
team
of
strategic
advisors
that
will
guide
you
through
the
appropriate
steps
to
maximize
the
value
of
your
business.
The
Benefits
of
Selling
Now
as
Opposed
to
Later
If
you
are
contemplating
the
ramifications
of
selling
your
business
now
as
opposed
to
later,
ask
yourself
if
you
will
experience
the
financial
freedom
to
live
comfortably
while
still
enjoying
the
finer
things
in
life
by
selling
now?
You
may
feel
the
benefits
of
waiting
a
few
years
will
increase
the
value
of
your
business
due
to
a
stronger
economy
or
a
flourishing

17. 17
industry.
If
an
outside
team
with
investment
banking
experience
determines
that
the
current
state
of
your
company
will
not
generate
the
financial
independence
you
require,
it
is
highly
recommended
that
you
either
wait
until
they
are
confident
that
it
will
or
they
work
with
you
to
develop
a
strategy
enabling
you
to
secure
your
desired
value.
Valuations
Determining
your
company's
current
market
value
can
help
you
plan
for
retirement
or
define
your
options
if
you
decide
to
explore
alternatives.
These
reasons
alone
justify
why
a
valuation
is
extremely
important
to
the
current
and
future
potential
of
your
business.
The
valuation
may
exceed
your
expectations
and
prove
that
your
business
is
ready
for
a
successful
sale.
However,
you
may
choose
to
delay
the
process
and
allow
the
business
to
become
more
profitable
over
the
next
few
years.
However,
you
should
exercise
caution
when
considering
a
delay
because
it
may
backfire
due
to
the
ever-­‐changing
economic
climate.
The
condition
of
your
business
may
take
a
drastic
turn
in
three
years
causing
an
unexpected
reduction
in
value.
A
key
point
to
consider
is
that
your
decision
to
delay
a
sale
now
can
greatly
impact
your
goals
in
the
future.
It
is
unwise
to
assume
the
future
will
be
as
bright
or
brighter
than
current
conditions,
unless
you
develop
a
viable
strategic
plan
to
enhance
sales
or
value.
The
Exit
Strategy
If
there
are
no
detrimental
concerns
currently
affecting
your
business
for
an
immediate
sale,
you
should
develop
an
exit
strategy.
Perhaps
expenses
need
to
be
reduced,
buying
practices
improved,
tighter
controls
placed
on
accounts
receivable,
or
enhanced
customer
service
or
focused
sales
and
marketing
initiatives
need
to
be
considered.
Develop
a
realistic
timeline
and
begin
executing
the
performance
improvement
practices
you
identify.
With
a
proper
business
valuation
and
some
superior
exit
strategy
planning,
you
can
provide
for
a
smooth
transition
and
make
the
business
more
valuable
and
desirable.
These
individual
strategies
will
prove
pertinent
when
determining
“the
right
time”.
However,
you
should
not
make
these
crucial
decisions
alone.
It
is
imperative
that
you
evaluate
your
future
objectives
with
a
group
of
expert
advisors
that
are
qualified
and
experienced
in
mergers
and
acquisitions.
For
over
20
years,
Aaron,
Bell
International
has
been
dedicated
to
delivering
strategic fit transactions
that
maximize
value
and
enable
clients
to
achieve
or
exceed
their
strategic
and
personal
objectives.
Aaron,
Bell
is
a
performance
based
firm
that
diligently
defines
client
goals
and
objectives
to
produce
best-­‐
fit
terms
and
results.

18. 18
Online Marketing Forecast for Factory Design Labs
By
Lindsay Mayhall
Tumi
Tumi is the leading international brand of luxury travel, business and lifestyle accessories. Since
its founding in 1975, Tumi's commitment to design excellence, functional superiority and
technical innovation has made it the brand of choice for the world's most discerning and
demanding travelers.
Generated $250-500 million in 2015
Although Tumi has continually seasoned their products to be the best in the industry, their
website lacks contemporary appeal and remains stagnate. Tumi’s luggage has a cohesive factor
that appeals to the avid traveler by playing the perfect role for the business savvy jet-setter, and I
believe that Tumi’s digital campaign needs to be true to this theory as well. Who better to bring
this brand together and deliver it to the proper audience than Factory Design Lab’s team of
travelers. They know the importance behind the ideal luggage, standing up to the spontaneity of
every traveler’s experience. Factory Design Labs can digitally master the perfect scenario,
proving that the Tumi line is more than an accessory, but a necessity.
Marketing Director: Mikal Celentano

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Burberry
Burberry is a British luxury fashion house, manufacturing clothing, fragrance, and fashion
accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks.
The company has branded stores and franchises around the world, and also sells through
concessions in third-party stores
Generated $2.3 billion in 2015
Burberry has become extremely mainstream and fashion forward. Their current marketing
campaign only appeals to a certain demographic while a wide array of fashionistas still choose
Burberry’s competitors as they do not identify with their current marketing strategy. Burberry
lacks an edgy campaign that is going to grab the attention of the savvy consumer. Factory Design
Labs has the tenacity and creative tactic to make Burberry’s vision, a reality.
E-Commerce and Marketing Director: Donna David
Bloomingdales
An upscale-luxury, full-line American department store owned by Macy's, Inc. Bloomingdale's
plans to open the company's first international location in Spring 2010 with apparel and home
stores in Dubai Mall in the United Arab Emirates.

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Generated $71 billion in 2015
Bloomingdales is the leader in ultra-luxury brands however, their digital marketing campaign
proves differently. Bloomingdales’ website lacks luster, pizzazz and branding. This is the perfect
opportunity for Factory Design Labs to approach Bloomingdales due to its expansion in Dubai
and the United Arab Emirates-two regions expecting flawless marketing.
Director of Marketing: Sara Warnes
De Beers
De Beers and the various companies within the De Beers Family of Companies are in the
diamond, diamond mining, diamond trading and industrial diamond manufacturing sectors. It is
by far the largest, luxurious company in all these categories.
Generated $318 million in 2015
De Beers has dealt with declining sales from 2007, which registered at $7 billion, to 2009 reported
revenue of $318 million. In line with most products in the luxury goods sector, the diamond
industry was severely affected in 2009 by the global recession. De Beers is not allowing this to
keep them down and has stated that they are positioning their empire for a global upturn, within
the next year. This is a perfect opportunity for Factory Design Labs to grab the diamond giant and
rebrand the organization to once again become, the leading Diamond conglomerate in the
industry.
Marketing Director: Neil Sussman

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TODS
Tod's Group is an Italian company which produces shoes and other leather goods, and is presided
over by businessman Diego Della Valle. It is most famous for its driving shoes. The creation of
the high luxury shoes was acquired in the mid–1990s and developed the beginning of this
magnificent Millennium.
Generated $960 million in 2015
Revealed in January, sales of the diversified luxury group inched up 0.8 percent to 713.1 million
euros, or $963.4 million. This also out performed most European prestige products groups in
2009, which suffered falls in revenue between 5 and 10 percent. Clearly not being hurt too badly
by this economy, TODS now has the perfect opportunity to place their future focus on driving its
brand into the next level. While keeping the classy edge that TODS has developed, Factory
Design Lab creates the necessary spin that opens up TODS’ products to the savvy business
professional, working in a contemporary market while still remaining true to his or hers’
traditional roots.
Exclusive Operator: Kurt Geiger
Swarovski
Swarovski is the brand name for a range of precision-cut crystal glass and related luxury
products produced by Swarovski AG of Wattens, Austria. The Swarovski Crystal range includes
crystal sculptures and miniatures, jewel and couture, home decor and chandeliers.
Generated $1billion in 2015
Swarovski is a luxury line that caters to the female, Caucasian audience between the ages 18-49.
After close review of their marketing campaign, including Swarovski’s website, one would never

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know to whom Swarovski was targeting. This is a company that needs to parallel its pristine
product by creating a brand that caters to its prestigious and vivacious demographic. As seen on
the runways, costumes and lighting in the most stellar homes, Factory Design Labs is the key to
Swarovski’s marketing success.
Director of Marketing: Karen Lyon
Bentley
Bentley Motors Limited is a British manufacturer of automobiles founded on January 18, 1919
by Walter Owen Bentley. Since 1998, the company has been owned by the Volkswagen Group
of Germany.
Generated $250 million in 2015
As the forefront of the car industry, Bentley has risen to the top of Hollywood’s elite screaming,
―If you own a Bentley, you’ve made it.ǁ‖ This is no longer the car showcased in the museums;
this is the car that is being driven fast and furious by many of the world’s wealthiest players.
Bentley’s old connotation of being the British manufactured automobile, no longer applies in
today’s world and Factory Design Labs knows just how to explode Bentley’s new brand, driving
it to the highest level of adoration.
Marketing Director: Janice Hinson

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Hidesign
Hidesign is an internationally successful brand in the ―affordable luxuryǁ‖ category. It’s a brand
that is born out of passion, sets its first foot internationally and then comes to the Indian market
almost two decades of marketing its presence in various parts of the globe.
Generated $50 million in 2015
Not recognized by many, yet their success is proven through their past revenue stream of
increased sales year after year. Making its way into the Indian Market, Hidesign is sitting in the
rafters carefully watching and waiting for the perfect opportunity to set their brand on fire. The
Indian market has a flourishing economy and expects nothing but the best when it comes to the
success of the brands within. If these brands are not aesthetically advanced, the consumer will
shun the organization, reaping havoc for years to come. Factory Design Labs can carefully
assemble the most skillful crusade, keeping the company’s passion for the products’ design, style
and concept, at the forefront of this campaign.
Managing Director: Dilup Kapur
LVMH
A world leader in luxury, LVMH Moët Hennessy - Louis Vuitton possesses a unique portfolio of
over 60 prestigious brands. The Group is active in five different sectors: wine and spirits, fashion
and leather goods, perfumes and cosmetics, watches and jewelry.
Generated $33 billion dollars in 2015

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While continually being the industry leader, LVMH did admit that this current economic crisis
has hindered the Groups sales in the beginning of 2009. LVMH relies strongly on the creativity
of their branding and LVMH knows it would be dangerous to forecast a date for a solid global
recovery. For this reason they will not relax their efforts, and will only continue to focus on truly
profitable and strategic opportunities. Factory Design Labs can prove to be the key driver for
their current innovative strategy, bringing LVMH’s brand awareness front and center,
worldwide.
Marketing Director: Loraine Morris
During my research, I came across my own findings of one of the wealthiest
companies of the world that has yet to enter the world of digital marketing.
Please refer to the website: www.berkshirehathaway.com
Berkshire Hathaway, Inc.
Berkshire Hathaway is a holding company that owns a number of subsidiaries engaged in a
diverse variety of business activities. Founded in 1889, Berkshire Hathaway is headquartered in
Omaha, Nebraska. Berkshire Hathaway’s diverse operations include insurance; utility and
energy; a variety of manufacturing, service, and retail businesses; building products; other
manufacturing; information services; retailing; financial services; and miscellaneous operations.
Warren Buffet is the company’s Chairman and CEO
Generated $107.7 billion in 2015
With the history and wealth that this company holds, I was astonished when I
stumbled across their website. There is no roadblock, justification or reason why
this company has yet to embrace the aesthetic beauty that digital marketing can
create. To me, this was an easy find, and an even easier approach as I would
assume that this Berkshire Hathaway would embrace the creative mindset that
Factory Design Labs has to deliver. Although their name may not be luxurious,
they own everything that is.
Director of Marketing: Mike Johnson

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Lindsay Mayhall
Marketing Guru
Communication Expert
Your Next Savant
Call or Email
Lindsay Mayhall
today
619-867-1932
Lindsay.mayhall@gmail.com