David Lubchansky is a senior leader with over 20 years of experience in customer service, sales, and marketing. He currently serves as Vice President of Customer Renewal at Grand Circle Corporation, a $600 million international travel company. In this role, he defines and executes customer renewal strategies through targeted marketing campaigns. Previously, he held several director roles at Grand Circle Corporation, growing sales and loyalty through innovative member programs and customer insights. Lubchansky has a proven track record of developing high-performing teams and strategies to increase revenue and customer satisfaction. He holds a Bachelor of Science degree from Tufts University.

1. DAVID L. LUBCHANSKY 1
DAVID L. LUBCHANSKY
HTTPS://WWW.LINKEDIN.COM/IN/DAVID-LUBCHANSKY-2162883
PROFILE OVERVIEW: Sales Operations ▪ Customer Service ▪ Marketing ▪ Program Management ▪ Group Sales
Senior leader with 20+ years of customer service, sales and marketing experience, and a proven capacity to develop and deliver
company strategies that support customer communication architecture and design, marketplace competitive advantage and top-line
revenue growth. Exceptional communicator with success motivating teams towards the completion of unified goals, and a track
record of managing the end-to-end execution of events including delivering high-impact presentations to internal and external
stakeholders.
CORE COMPETENCIES: ▪ Customer Retention ▪ Sales Management ▪ Public Speaking
▪ Business Development ▪ Strategic Planning ▪ Customer Insights/Surveys
▪ Marketing Materials ▪ Multi-Disciplinary Teams ▪ Communication Campaigns
CAREER SUCCESS
Grand Circle Corporation, Boston, MA 1990 - Present
Vice President, Customer Renewal 2004 - Sept 2016
Defined and executed the customer renewal strategy and vision for a $600M travel company that specializes in vacations of
international discovery, and employs more than 3000 people, with headquarters in Boston, and 40 offices worldwide.
 Leveraged targeted marketing assets including direct mail, focus groups and digital to increase customer renewal; oversaw
creative strategies that created a strong customer value proposition to position GCC as an industry leader in the travel space
 Managed and developed a high-caliber team of up to 20 associates; set staff priorities with a focus on innovation, and actively
developed next generation leaders to increase bench strength and fuel internal promotions
 Developed, scheduled and executed high-impact communication campaigns including large scale value add presentations at
over 200 travel events per year, all around the US, with attendees ranging from 50 to 750 per event
 Utilized an analytical and measured approach to optimize customer retention marketing effectiveness and maximize key metrics
such as life time value (LTV) and return on investment (ROI)
 Chaired marketing integration committee, ensuring consistency of messaging in communications across all channels (mail,
phones, web) and brands (GCT/OAT)
 Produced four targeted, quarterly customer newsletters, which featured popular vacation destinations, submissions from
customers, and provided them with information which encouraged them to rebook
Director, Inner Circle Sales & Marketing 2001 - 2004
Managed a high volume call center for Inner Circle (multi-time) travelers focused on increasing repeat trips and loyalty. Successfully
created and directed marketing efforts that increased segment sales by 34% from $53M to $71M.
 Designed and launched an innovative benefits program for Inner Circle members as well as a gift/premium program which
successfully increased customer loyalty and satisfaction
 Structured and implemented integrated customer initiatives that utilized traveler insights, identified emerging trends, analyzed
the competitive landscape and created industry buzz/excitement
 Directed content, published newsletters and produced specialized mailings for frequent high value customers
Director, Pre-Trip 1996 - 2001
Oversaw a $5M program budget focused on improving quality of pre-trip materials and increasing customer surveys results
 Decreased routine service calls by 15% by enhancing pre-trip content with more detailed information in written materials;
increased pre-trip excellence from 53% to 64%
 Met weekly with call center associates to ensure pre-trip materials were accurate and timely
Previous Roles
Grand Circle Corporation – Manager, Group Sales
Trans National Travel – Call Center Operations
EDUCATION
Tufts University
Bachelor of Science
Boston, MA 02118
(617) 680.2606
davelubchansky@yahoo.com