Isabella Ayscue has over 16 years of experience in sales, marketing, customer service, and account management. She has a proven track record of exceeding sales goals and building strong client relationships across multiple industries. Ayscue is proficient in managing all aspects of the sales process including developing marketing strategies, negotiating contracts, resolving issues, and training/motivating teams. She possesses excellent communication, leadership, and organizational skills.

1. ISABELLA ALEXANDRA AYSCUE
18520 Torrence Chapel Estates Circle  704-491-0991  kbella1527@gmail.com
Sales Manager | Marketing| Medical Office Coolsculpting |Outside Sales
OUTSIDE – INSIDE – TERRITORY SALES | EXTENSIVE TRAVEL | SHOWROOM MANAGER | TERRITORY ACCOUNT MANAGER
Highly skilled sales & marketing professional with extensive experience in; account management, multiple account
management, extensive travel per account visits, echelon planning & scheduling to ensure effective & efficient travels. Keys
to my success are in relationship-buildingand performing tasks with 100% efficiency and productivity. Sustain reputation as
a highly-collaborative in sales management & marketing who possesses keen insight in quickly understanding/interpreting
diverse client needs, wants, and decision making processes; creative motivating in a successful effort to exceed revenue
expectations. Motivated leader and communicator who build cohesion, trust, and respect across all levels of stakeholders
including executives, users, vendors, clients, and key decision-makers. Excellent communication, leadership, organizational
and public speaking skills. Proficient bilingual; speak, read and write Russian fluently.
HIG H L IG H T S O F R E L E VAN T EX P E RIE N CE
CUSTOMER SERVICE
 More than 16 years of experience in providing top-tier customer service to over a 300 count client base.
 Expertly delivered one-on-one client consultations, sales presentations and large group presentations.
 Reviewed and prepared sales transactions and managed client billing as well as excellent problem solving skills.
 Demonstrated talent for establishing rapport and strong trust with individuals from all age groups and backgrounds.
ADMINISTRATION
 Proficient in many technical systems including and not limited to; Microsoft office, Excel, PowerPoint, Access.
 Successfully updated the company client data system and interoffice computer systems.
 Prepared comprehensive presentations, reports and correspondence and consistently met client expectations.
 Performed accurate data entry and financial reporting as well.
SALES MANAGEMENT & MARKETING
 Coordinated company/client sponsored events and served as a client and vendor liaison.
 Training and motivating accounts per product & services. Training and development of team members.
 Conducting Product knowledge classes.
 Experienced with trade shows, conferences, vendor/manufacture seminars.
PRO FE S S IO N AL EX P E RIE N CE
Via Renew. Charlotte, NC (Jan 2015-Present)
Coolsculpting Body Sculpting Technician
 Create events and marketing thrumass media to generate business and grow cliental. Educate and inform Via Renew’s clients
about treatments and answer any pre-treatment andpost-treatment questions to assure repeat business.
 Provide an exceptional experience thruone-on-one assessments and consultations which results in increasedtreatment
bookings, leading to an over 90% closing and booking rate.
 Being the only Body Contouring Technician at the practice, delivered a variety of aesthetictreatments using established
medical protocols.
 Exceeded goals for Via Renew’s Referral Program that I created to meet and exceed client needs while generating income for
the practice.
 Customer Service/Support
 Account Management
 Planning and Scheduling
 Reports/Presentation
 Correspondence Documentation
 Organizational Management
 Extensive Travel
 Schedule Management
 Budget Administration
 Event Management
 Documenting & Record-Keeping
 Vendor Management
 Resource Allocation
 Sales /Contracts
 Meeting/Conference Management
 Vendor/Contractor Management
 Complex Decision Making
 Workflow Documentation
 Performance Management
 Organizational Skills
 Training & Development

2. Hallmark Inc. Kansas City, MO (2012-Aug 2014)
Sales Representative Capital District
 Assess retailer needs, market conditions, competitive landscape and opportunities for growth and development for the
retailers andHallmarks growth.
 Identify strategies to maximize retailer growth with avenues including WeekendEvents, New Product Previews, Local
Advertising, collecting emails andgrowing customer base thruloyalty andreward programs.
 Coach retailers on the benefits of buying the best mix of products for their store to meet and exceed consumer needs. Thru the
selling of monthly sample products, we work together to builda unique and productive environment.
 Collaboratedcloselywith the Market Development andRetail Execution divisions within Hallmark to provide retailers with
the necessary local economicconditions, real estate, and lease assistance.
 Provide guidance and aid the retailers in everyday andSeasonal Sample purchases, by studying their past buying habits, the
success and failure of similar products and the demand in the market place. Keeping up with the demands of the consumers
thru local trade shows, gift shows, questionnaires on media sites, and trade publications.
 Consult, influence and lead retailers to ensure fundamental business and retail techniques are executed thru avenues such as
growth of gross margin, cash flow, competition with mass markets, expense management, customer service, brand
management and complementary alliedvendor purchases, advertising, merchandise mix, inventory management and
execution of corporate initiatives andprograms. Assist with relocations, renovations, remodels andsuccession planning.
Quality Marketing, Charlotte, NC (2003 – 2012)
Territory Sales Manager
 Managed up to 400 clients throughout NC, SC and GA on a daily basis. Traveled90% of work week; self-managing and
motivating allowedfor regularlyscheduledvisits while maintaining a budget.
 Tracked and resolvedall customer and client issues increasing customer retention, faith and loyalty from 80% to 100%
 Managed all vendor relations thrumonthly reports, seminars, conference, repand executive meetings andcustomer visits.
 Exceeded all quarterly vendor quotas at an average of 20% and increased sales of my products thru trade shows, product
knowledge classes, certification events and regularly scheduledlunch and learn classes.
 Strong customer relationships allowedfor minimal backlash when new accounts were opened in a close proximity to existing
accounts. Managed to create enough demand and pull thrufor all clients by calling on designers, architects, builders,
plumbers and engineers.
Associated Sales Anaheim, CA (2000 -2002)
Retail Account Manager
 Managed representation of up to 8 vendors at all Home Expo’s and Sears TGI’s in all divisions of in-stock and showroom.
 Trained personnel from each division every Saturday of the month as well as one-on-one product knowledge classes on a
regular basis and throughout the year; adding up to over 200 classes and P.K’s
 Executed a successful sales campaign which differentiatedmy vendor products and insuredboth an increase in sales and
volume among nearly 300 competitors.
 Successfully managedto increase key account sales by 20-50% each quarter and revenue development from 56% to 90%,
loyalty andstrong customer relations allowedfor the best product placement in the showroom andin-stock area of the store.
 Was a crucial facilitator andnegotiator in yearly meetings with Home Depot andSears corporate to discuss new products, an
increase in SKU’s, sales and volume per each division, as well as contractual obligations. Was namedRepresentative of the
Year by Home Expo 3 years in a row.
Ferguson Enterprises, Baltimore, MD (1998 – 2000)
Showroom Manager
 Managed and trained showroom consultants on systems, sales and products. Held weekly meetings for showroom updates,
meet with vendors and reps to improve service and negotiate terms. Maintainedcurrent product innovations with P.K’s.
 Support profitability goals of the branch which were met monthly as well as quarterly and yearly; maintainedthe gro ss profit
above 33% on staple products and 40% and above on specialty manufacturers, with a steady increase.
 Developedand executed showroom strategicplan and budget, kept showroom upto date utilizing trendanalysis and
designer input. Workedclosely with designers, architects and builders to maintain the highest standards and newest trends.
 Coordinatedand workedspecial events, i.e home shows, trade shows, helpedconduct physical inventory, association
meetings, Saturday and evening schedules to accommodate customer needs.
ED UCAT IO N / AFFIL IAT IO N S
SUNY Brockport, Brockport, NY
Bachelor of Science
Majored in Marketing and Economics with a Foreign Language
Certificate CoolsculptingTechnician
Graduate Coolsculpting University
Certificate of Palomar/Icon Laser