Elizabeth Diamond Weeks is an experienced marketing and communications professional based in Marlborough, MA. She has over 20 years of experience developing strategic communications plans, programs and presentations for corporate, organizational, executive and human resources clients. She is skilled in marketing, public relations, event management, and speech writing. Her current business, Diamond Decisions, provides marketing, communications and event planning services.
Elizabeth Diamond Weeks resume marketing communications executive
1. Elizabeth Diamond Weeks
Marlborough, MA
lizweeks@hotmail.com
508-641-8944
DIAMOND DECISIONS
MARKETING ~ COMMUNICATIONS ~ EVENTS
JANUARY 2007 – PRESENT
An accomplished writer, business leader and developer of strategic Corporate, Organizational, Executive, Marketing
and Human Resources Communications Plans, Programs and Presentations. Developer of Events and Initiatives
including Meetings, Workshops and Seminars, Grand Openings, Anniversaries, Employee Recognition, Education,
Morale and Holiday Events, Entertainment/Arts Promotions, Golf Outings, Academic Fundraising and Community
Volunteerism efforts. Consistent track record of achieving and exceeding client goals through direction and
implementation of effective marketing solutions for various target audiences. Content delivered via print,
web/electronic publishing, blogs, video, radio, television, events and conference/symposium circuit. An experienced
writer, communicator, speaker and negotiator, influencing relationships, results and decisions to maximize client
success. Recent projects include “Together Again Broadway Local”, “Making Connections” an 800-slide PowerPoint
multimedia exhibition, “Mad for Plaid” an 1,100 slide montage and a 25th
Anniversary Launch for Dancers Workshop.
SUMMARY OF OFFERINGS
~ Identity/Messaging/Branding ~Executive Communications ~ Public Relations/Media Outreach
~ Event Design/Management ~ Organizational Communications ~ Community Relations
~ Marketing Plan Design/Implementation ~ Speech Writing ~ Presentation Development
PROFESSIONAL HISTORY
Raytheon Company - Marlborough, MA
Senior Communications Manager, Network Centric Systems (NCS) September 2003 – September 2006
Responsible for development and management of long-term organizational solutions including Executive
Communications Plans, Marketing Collateral and Targeted Events for the NCS Leadership Team. At Business Unit
level, addressed communication needs of executives and employees. At Site Level, designed local plan to improve
employee morale, reduce attrition and recognize awarded programs and contracts. Served as information resource
and spokesperson for local NCS Business Unit, as well as conduit of information to leadership from employees. Acted
as reporter to electronic, print media, and affinity, business groups. Wrote and edited executive correspondence.
• Wrote executive scripts and composed messaging for internal and external events, videos, web, social media
• Developed speeches, talking points, webcast scripts, newsletters, press releases, PowerPoint presentations
• Produced graphics- collateral, web content, posters, banners, and events for multi-million dollar contracts
• Composed copy for and Scheduled executive speaking engagements for industry conferences and seminars
• Developed Employee Communications Task Force for Recognition events, Family Events, Info Sessions
• Acted as community outreach leader and facilitator for speaking opportunities by NCS Executives
• Arranged facility tours/luncheons for local and regional government officials, honorary guests
• Promoted relationships with academic institutions (Worcester Polytechnic Institute and Charter School)
• Arranged celebrity involvement and executive appearances for events, meetings, trade shows, seminars
3Com Corporation – Marlborough, MA
Corporate Communications Manager – Northeast and Chicago Regions May 1999 – October 2002
Working as liaison between Corporate Communications, Executive Management and Human Resources, developed
and directed internal and external marketing communication programs and events, executive communications and
community and government relations. Collaborated with HR, Organizational Development, Public Relations and
Analyst Relations teams to ensure consistent messaging. Prepared budgets for NE and Chicago regions.
• Corporate Communications - Defined and articulated company values, vision/mission/strategy
• Executive/Internal Communications - Composed and delivered corporate messaging, videos, publications
• Product Promotions - PR, Advertising Agency and Focus Group Management and Contests
• Website Design and Development - electronic newsletters, biographies, customer/employee spotlights
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2. • Event Planning - seminars, workshops, product fairs; Grand Openings, anniversary and holiday celebrations,
Sales Meetings, New Hire Orientations, Quarterly CEO Forum Broadcasts, New Product Introductions
COMPAQ Computer Corporation
(Formerly Digital Equipment Corporation) – Marlborough, MA
Corporate Marketing Manager October 1996 – April 1999
Developed highly visible, integrated internal/external marketing communications programs and events, which
supported Corporate, HR and Marketing goals, promoted brand awareness, and facilitated customer/partner and
employee engagement. Defined worldwide communications for company products, sales, quarterly earnings,
emerging technology and business objectives. Digital spokesperson at Press, Media and Community Events
• Created worldwide celebration blueprint and guidelines for Digital 40th
Anniversary
• Represented Digital Sales & Marketing team for Merger/Acquisition transition activities with Compaq
• Produced Commemorative Video and CD-ROM (“Best Corporate Interactive CD” NEBA Award)
• Led Sales Kickoff efforts and produced/scripted Leadership Heroes program reinforcing Company Values
• Managed Customer/Partner Loyalty process and Customer Satisfaction programs and metrics
• Monitored Brand team to ensure all communications deliverables reinforced corporate branding strategy
• Partnered with Boston Athletic Association for Digital as “Official Technology Sponsor” for Boston Marathon
Cablevision – Framingham, MA
Producer/Talk Show Host January – September 1996
Produced and hosted “Marathon ’96 – A Centennial Celebration”, a 30-minute television Talk Show Series. Researched
topics and guests, wrote scripts, edited video, and booked and interviewed Athletic Association execs, sponsors,
sports medicine professionals, runners, celebrities, politicians and spectators for television appearances.
Stratus Computer– Marlborough, MA
Communications Specialist 1994 - 1996
Created programs and communications tools -wrote new product brochures, data sheets, white papers and press
releases. Participated in branding and new product naming initiatives and logo design. Implemented tracking process
for Sales Lead/Direct Mail. Directed worldwide sales programs, customer/partner events, golf tournaments, executive
workshops. Conducted Internet market research study to determine product distribution channels.
Diamond Decisions – Sudbury, MA
Marketing Communications Consultant 1991 - 1994
Procured and managed client marketing programs, and special events for high-tech (Proteon), healthcare
(Washington Hospital Center) and insurance (Data Concepts), television and non-profit clients. Program
implementation included promotions, copywriting and editing, Advertising/PR. Event implementation included
Resident Training Program, Booking Speaking Engagements, Customer Visits, trade show and conference planning.
The Carlson Corporation – Wayland, MA
Communications Coordinator/Administrative Manager 1987 - 1991
Developed sales and marketing strategies for $100 M Construction Company. Supervised staff of seven. Produced all
internal and external communications. Directed employee orientations, training programs, seminars, trade shows.
Blouin and Company, Inc. – Boston, MA
Account Executive 1985 - 1987
Executed advertising programs for $12M full service advertising agency. Wrote consumer surveys and supervised
media planning, strategy, creative and packaging development, corporate ID programs, production schedules,
budgeting and project estimates for clients including Store 24, Rich’s Dept. Stores, Welch’s and Polar.
EDUCATION
Boston College, Chestnut Hill, MA B.A. Psychology, Marketing concentration
Emerson College, Boston, MA Graduate Study – Advanced Professional Communications
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