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Kristy Gledhill
(206) 375-7503 kris10g68@hotmail.com
Employment
Marketing Manager
Institute for Functional Medicine, Federal Way, WA, June 2015 – June 2016
Developed strategies to market onsite and e-learning continuing education and certification programs for licensed
healthcare practitioners. Worked with data analysis team to identify gaps and opportunities involving key constituencies,
then collaborated with medical education and editorial staff to create targeted messaging. Appointed to lead marketing
efforts of core team charged with producing annual international conference. Oversaw development and maintenance of
organizational communications and editorial calendars and convened key stakeholders to augment effectiveness of
current marketing plans. Represented IFM at national conferences.
STAR Center Supervisor/SW Quadrant Supervisor
Metro Parks Tacoma, Tacoma, WA, November 2013 – April 2015
Responsible for all operations of Metro Parks' newest community/fitness center. Oversaw the work of 30-40 employees,
facilities and custodial issues, two preschools, a state-of-the-art fitness facility, two extreme playgrounds, fitness, arts and
youth programming, facility rentals, membership sales, and an in-house cafe. Also represented Metro Parks in the
Southwest Tacoma district, acting as a liaison between the community and other Metro Parks' departments.
Recreation Marketing Supervisor
Metro Parks Tacoma, Tacoma, WA, May 2009 – November 2013
Coordinated and executed communications and marketing efforts for Metro Parks’ recreation department. Collaborated
with program staff to design plans pursuant to overall district goals, then worked with vendors to create and deliver
messages to targeted audiences. Responsible for branding and marketing all fitness classes, youth and adult sports, arts
and aquatics programs, community centers, living history museum, specialized and adaptive recreation and community
events. Published quarterly program guide and represented the recreation department in district-level marcom projects.
Served on district-wide wellness committee. Coordinated and executed the branding process and marcom campaign for
the opening of Metro Parks' STAR Center.
Communications Consultant, Principal
Blue Sky Communications LLC, Montesano, WA, March 2003 – May 2009
Worked with clients to determine communications goals, develop plans and produce creative solutions. Strategized media
relations, collaborated with vendors, scheduled and managed project timelines, resources and budgets. Also provided
copy writing, editing, graphic design, photography, event planning and public speaking services. Client list has included
YWCA Pierce County, The Community Foundation Serving Riverside and San Bernardino Counties, Tacoma Regional
Convention and Visitor Bureau, The News Tribune, and Olympia Local Foods.
Communications Director
Tacoma Art Museum, Tacoma, WA, July 2004 – July 2008
Coordinated and supervised the museum’s marketing and communications functions. Responsible for creating all
marketing and public relations plans for exhibitions, educational programs, and museum support locally, regionally, and
nationally. Built and strengthened community relationships, partnering with other organizations to reach mutual objectives;
identified and contacted new markets through creative marketing and public relations campaigns; oversaw brand integrity
in print and online materials; crafted talking points and messaging for various audiences. Supervised three employees
and reported directly to museum director. Worked contractually for the museum for three months after resigning.
Director of Marketing and Individual Giving
Goodwill Industries of San Francisco, San Mateo & Marin Counties, San Francisco, CA, March 2001 – March 2003
Promoted the agency’s mission and services through the planning, creation, and production of communications events
and materials. Built and maintained relationships through personal contact, distribution of promotional materials,
attendance at community functions, coordination of special events, and public speaking. Appointed to strategic planning
team to help devise a practical vision and organizational values for the agency. Managed agency donor database and
worked with CEO and board members to cultivate individual donor giving. Worked contractually for SF Goodwill for five
months after resigning.
Community Relations Director
1
Tacoma Goodwill Industries, Tacoma, WA, March 2000 – March 2001
Developed and executed all public relations, advertising, fund development, and public affairs functions. Managed in-
house print/copy shop and coordinated the volunteer program. Overhauled agency community service program. Produced
monthly newsletter, print advertising, direct mail appeals, and all community events. Publicized agency mission, created
and coordinated agency speakers bureau, and regularly addressed community groups on behalf of Goodwill.
Adjunct English Professor
Pierce College, Lakewood, WA, September 1999 – March 2000
Taught Introduction to Composition and Applied Composition, designing lesson plans that addressed the needs of a
diverse student population.
Health Reference Book Editor
Omnigraphics Health Reference Series, Detroit, MI, July 1999 – June 2001
Researched, compiled, and edited Fitness and Exercise Sourcebook, a 650-page hardcover reference book containing
consumer health information on the fundamentals of fitness and exercise.
Account Manager/Public Relations Director
McGowan Advertising, Lakewood, WA, January 1998 – June 1999
Collaborated with clients to develop and execute advertising and marketing plans. Working as part of a team, initiated and
contributed to concept development and wrote advertising and public relations copy. Scheduled, purchased, created, and
helped produce ad campaigns. Responsible for all in-house public relations functions.
Marketing Director/Managing Editor
Palisade Press Inc. - IIS Solutions, Auburn, WA, August 1997 – October 1997
Directed website design and generated online content for technical reference journals. Built media database and
managed media relations. Acted as managing editor and publishing supervisor for IIS Solutions, a journal for users of
Microsoft's Internet Information Server. Palisade Press, Inc. closed in October 1997.
Marketing Manager
Farm Credit Services of Michigan's Heartland, Lansing, MI, June 1996 – May 1997
Developed marketing campaigns, produced and distributed public relations information, and placed advertising.
Organized promotional efforts and marketing objectives as statewide marketing manager for four Michigan service
centers. Coordinated industry events and cultivated relationships with key agricultural contacts.
Editor/Associate Director
Russell Creative Group, Jackson, MI, May 1994 – June 1996
Developed editorial content for international trade publication serving the indoor tanning industry. Wrote articles,
coordinated staff and freelance writers, and directed production. Provided consultation services to association members
and promoted the magazine through public relations and education efforts. Developed marketing and educational
products and represented the publication at industry events nationwide.
Other Experience
Yoga and Fitness Instructor/Trainer
Grays Harbor YMCA, Monte Fitness Center, Metro Parks Tacoma, Gateway Fitness, 2008 – 2016
Have taught yoga, strength training, and aerobic exercise classes for clients at various fitness levels. Design and deliver
flexible, fun programs based on fitness fundamentals, coach correct form, and motivate clients to maintain and increase
strength, flexibility, and cardiovascular fitness. Help clients create fitness plans based on personal goals.
Volunteer Guild Member
RAGS Guild of the YWCA Pierce County, Tacoma, WA, 2003 – 2013
Served as 2011-12 chair and was 2010-11 co-chair of this 25-member volunteer guild. Served as fund development and
marketing committee chair for several years. Led annual design of marketing and fund development strategies,
coordinated production of campaign materials, acted as event spokesperson and, as chair, served as communications
hub and leader for the guild. RAGS is an annual wearable art gala and sale that benefits the YWCA Pierce County.
Education
Central Michigan University, Mt. Pleasant, MI Nutritional Therapy Association, Olympia, WA
Bachelor of Applied Arts: Communications Certified Nutritional Therapist
Bachelor of Applied Arts: Human Ecology Yandara Yoga Institute, Baja CA, Mexico
Registered Yoga Teacher
2
Achievements/Activities
National Parks and Recreation Association Revenue Development and Management School graduate: 2012
Earned Washington Beekeeper certificate: 2010
Volunteer, Montesano Food Bank: 2008-2009
Awarded Community Unity Award by Tacoma Regional Convention and Visitor Bureau: 2007
Volunteer member of YWCA Pierce County’s Public Relations Taskforce: 2004-2010
Secretary, Anderson Island Citizens Advisory Board: 2004-2005
Member, Public Relations Society of America (PRSA): 2003-2008
Member, Toastmasters International; charter president (2004-2005) of TGIT Toastmasters Club; earned
Competent Toastmaster and Competent Leader certification; served as VP of PR for the Club: 2003-2007
Volunteered on Pierce County-wide committee to investigate domestic violence victims’ safety issues: 2003-2005
Marketing/PR Director/Performer for ChaoticArtCircus, a performance-art cooperative project in San Francisco: 2001
Secretary of Island Arts, a non-profit organization promoting the arts on Anderson Island: 2000-2006
Member/newsletter editor, Fort Steilacoom Running Club: 1999-2007
3

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K Gledhill Res-2016

  • 1. Kristy Gledhill (206) 375-7503 kris10g68@hotmail.com Employment Marketing Manager Institute for Functional Medicine, Federal Way, WA, June 2015 – June 2016 Developed strategies to market onsite and e-learning continuing education and certification programs for licensed healthcare practitioners. Worked with data analysis team to identify gaps and opportunities involving key constituencies, then collaborated with medical education and editorial staff to create targeted messaging. Appointed to lead marketing efforts of core team charged with producing annual international conference. Oversaw development and maintenance of organizational communications and editorial calendars and convened key stakeholders to augment effectiveness of current marketing plans. Represented IFM at national conferences. STAR Center Supervisor/SW Quadrant Supervisor Metro Parks Tacoma, Tacoma, WA, November 2013 – April 2015 Responsible for all operations of Metro Parks' newest community/fitness center. Oversaw the work of 30-40 employees, facilities and custodial issues, two preschools, a state-of-the-art fitness facility, two extreme playgrounds, fitness, arts and youth programming, facility rentals, membership sales, and an in-house cafe. Also represented Metro Parks in the Southwest Tacoma district, acting as a liaison between the community and other Metro Parks' departments. Recreation Marketing Supervisor Metro Parks Tacoma, Tacoma, WA, May 2009 – November 2013 Coordinated and executed communications and marketing efforts for Metro Parks’ recreation department. Collaborated with program staff to design plans pursuant to overall district goals, then worked with vendors to create and deliver messages to targeted audiences. Responsible for branding and marketing all fitness classes, youth and adult sports, arts and aquatics programs, community centers, living history museum, specialized and adaptive recreation and community events. Published quarterly program guide and represented the recreation department in district-level marcom projects. Served on district-wide wellness committee. Coordinated and executed the branding process and marcom campaign for the opening of Metro Parks' STAR Center. Communications Consultant, Principal Blue Sky Communications LLC, Montesano, WA, March 2003 – May 2009 Worked with clients to determine communications goals, develop plans and produce creative solutions. Strategized media relations, collaborated with vendors, scheduled and managed project timelines, resources and budgets. Also provided copy writing, editing, graphic design, photography, event planning and public speaking services. Client list has included YWCA Pierce County, The Community Foundation Serving Riverside and San Bernardino Counties, Tacoma Regional Convention and Visitor Bureau, The News Tribune, and Olympia Local Foods. Communications Director Tacoma Art Museum, Tacoma, WA, July 2004 – July 2008 Coordinated and supervised the museum’s marketing and communications functions. Responsible for creating all marketing and public relations plans for exhibitions, educational programs, and museum support locally, regionally, and nationally. Built and strengthened community relationships, partnering with other organizations to reach mutual objectives; identified and contacted new markets through creative marketing and public relations campaigns; oversaw brand integrity in print and online materials; crafted talking points and messaging for various audiences. Supervised three employees and reported directly to museum director. Worked contractually for the museum for three months after resigning. Director of Marketing and Individual Giving Goodwill Industries of San Francisco, San Mateo & Marin Counties, San Francisco, CA, March 2001 – March 2003 Promoted the agency’s mission and services through the planning, creation, and production of communications events and materials. Built and maintained relationships through personal contact, distribution of promotional materials, attendance at community functions, coordination of special events, and public speaking. Appointed to strategic planning team to help devise a practical vision and organizational values for the agency. Managed agency donor database and worked with CEO and board members to cultivate individual donor giving. Worked contractually for SF Goodwill for five months after resigning. Community Relations Director 1
  • 2. Tacoma Goodwill Industries, Tacoma, WA, March 2000 – March 2001 Developed and executed all public relations, advertising, fund development, and public affairs functions. Managed in- house print/copy shop and coordinated the volunteer program. Overhauled agency community service program. Produced monthly newsletter, print advertising, direct mail appeals, and all community events. Publicized agency mission, created and coordinated agency speakers bureau, and regularly addressed community groups on behalf of Goodwill. Adjunct English Professor Pierce College, Lakewood, WA, September 1999 – March 2000 Taught Introduction to Composition and Applied Composition, designing lesson plans that addressed the needs of a diverse student population. Health Reference Book Editor Omnigraphics Health Reference Series, Detroit, MI, July 1999 – June 2001 Researched, compiled, and edited Fitness and Exercise Sourcebook, a 650-page hardcover reference book containing consumer health information on the fundamentals of fitness and exercise. Account Manager/Public Relations Director McGowan Advertising, Lakewood, WA, January 1998 – June 1999 Collaborated with clients to develop and execute advertising and marketing plans. Working as part of a team, initiated and contributed to concept development and wrote advertising and public relations copy. Scheduled, purchased, created, and helped produce ad campaigns. Responsible for all in-house public relations functions. Marketing Director/Managing Editor Palisade Press Inc. - IIS Solutions, Auburn, WA, August 1997 – October 1997 Directed website design and generated online content for technical reference journals. Built media database and managed media relations. Acted as managing editor and publishing supervisor for IIS Solutions, a journal for users of Microsoft's Internet Information Server. Palisade Press, Inc. closed in October 1997. Marketing Manager Farm Credit Services of Michigan's Heartland, Lansing, MI, June 1996 – May 1997 Developed marketing campaigns, produced and distributed public relations information, and placed advertising. Organized promotional efforts and marketing objectives as statewide marketing manager for four Michigan service centers. Coordinated industry events and cultivated relationships with key agricultural contacts. Editor/Associate Director Russell Creative Group, Jackson, MI, May 1994 – June 1996 Developed editorial content for international trade publication serving the indoor tanning industry. Wrote articles, coordinated staff and freelance writers, and directed production. Provided consultation services to association members and promoted the magazine through public relations and education efforts. Developed marketing and educational products and represented the publication at industry events nationwide. Other Experience Yoga and Fitness Instructor/Trainer Grays Harbor YMCA, Monte Fitness Center, Metro Parks Tacoma, Gateway Fitness, 2008 – 2016 Have taught yoga, strength training, and aerobic exercise classes for clients at various fitness levels. Design and deliver flexible, fun programs based on fitness fundamentals, coach correct form, and motivate clients to maintain and increase strength, flexibility, and cardiovascular fitness. Help clients create fitness plans based on personal goals. Volunteer Guild Member RAGS Guild of the YWCA Pierce County, Tacoma, WA, 2003 – 2013 Served as 2011-12 chair and was 2010-11 co-chair of this 25-member volunteer guild. Served as fund development and marketing committee chair for several years. Led annual design of marketing and fund development strategies, coordinated production of campaign materials, acted as event spokesperson and, as chair, served as communications hub and leader for the guild. RAGS is an annual wearable art gala and sale that benefits the YWCA Pierce County. Education Central Michigan University, Mt. Pleasant, MI Nutritional Therapy Association, Olympia, WA Bachelor of Applied Arts: Communications Certified Nutritional Therapist Bachelor of Applied Arts: Human Ecology Yandara Yoga Institute, Baja CA, Mexico Registered Yoga Teacher 2
  • 3. Achievements/Activities National Parks and Recreation Association Revenue Development and Management School graduate: 2012 Earned Washington Beekeeper certificate: 2010 Volunteer, Montesano Food Bank: 2008-2009 Awarded Community Unity Award by Tacoma Regional Convention and Visitor Bureau: 2007 Volunteer member of YWCA Pierce County’s Public Relations Taskforce: 2004-2010 Secretary, Anderson Island Citizens Advisory Board: 2004-2005 Member, Public Relations Society of America (PRSA): 2003-2008 Member, Toastmasters International; charter president (2004-2005) of TGIT Toastmasters Club; earned Competent Toastmaster and Competent Leader certification; served as VP of PR for the Club: 2003-2007 Volunteered on Pierce County-wide committee to investigate domestic violence victims’ safety issues: 2003-2005 Marketing/PR Director/Performer for ChaoticArtCircus, a performance-art cooperative project in San Francisco: 2001 Secretary of Island Arts, a non-profit organization promoting the arts on Anderson Island: 2000-2006 Member/newsletter editor, Fort Steilacoom Running Club: 1999-2007 3