Kimberley White is an experienced marketing specialist with over two decades in the field, currently working at ITCN, Inc. since 2007, where she has developed and managed marketing strategies. Her past roles include Marketing Communications Manager at Staco Energy Products Co., where she significantly increased website traffic and launched multiple products. White holds a B.A. in Communication and has completed various professional courses, with active memberships in relevant associations.

1. RESUME
KIMBERLEY WHITE
225 Wiesen Ln., Dayton, OH 45418
Cell: 937-901-4103
Phone: 937-901-4103
Work Experience Summary
Marketing Specialist
December, 2007 – Present
ITCN, Inc.
 Created marketing and advertising plan and budget.
 Created innovative marketing campaigns, implemented them and tracked their results.
 Negotiated and placed all print and electronic advertising.
 Served as point of contact for media relations, wrote and distributed all press releases.
 Wrote and designed sales literature.
 Coordinated all marketing projects with outside vendors when necessary.
 Managed all web site content and electronic marketing initiatives.
Marketing Communications Manager
September 2000 - May 2007
Staco Energy Products Co.
 Created strategies to penetrate key markets, including key messages, budgets, tactics and
implementation.
 Wrote, designed, and managed the creation of all sales tools and marketing campaigns,
and advertising and web content.
 Raised average monthly visitors to corporate website by 750% in 5 years.
 Created ROI and closed loop tracking system for all lead generation efforts.
 Led multi-disciplinary teams for new product planning and launch.
 Successfully planned and managed the launch of 10 new products. This included overall
product look, packaging, determining key markets and key messages, public relations,
sales collateral, presentations, advertising, direct mail, trade show, and web promotion.
 Created, planned and scheduled all advertising, public relations, trade show exhibitions,
special events, and product releases.
 Conducted primary research with customers and independent sales representatives.
Marketing Coordinator
March 1999 - September 2000
Gold Key Homes / Oberer Companies
 Managed all marketing, advertising and public relations for Gold Key Homes and Oberer
Realty.
 Created and managed annual advertising and marketing plans.
 Established and maintained relationships with local media and vendors.
 Wrote and edited press releases, sales brochures, advertising and quarterly newsletter.
 Wrote scripts for video and radio promotions.
 Coordinated special events.
 Conducted primary research for customer satisfaction and needs analysis.

2. Marketing Coordinator
Uniform Code Council
April 1998 - March 1999
 Wrote, edited, and proofread all publications, catalogs, advertising, newsletters, and
press releases produced by the organization.
 Wrote and edited website content.
 Managed media and vendor relationships, coordinated special events, aided with primary
and secondary research.
Publications Specialist
BDM International (now TRW)
March 1995 - April 1998
 Responsible for editing, layout and graphic design of proposals and contract deliverables
for 5 different DoD contracts.
 Worked with program managers, software designers and technical writers to ensure that
all documents were delivered as specified and on time.
 Working under extreme time pressures, edited, designed and delivered proposal materials
on schedule, with a win rate of over 75%.
Marketing Specialist
Crown Services, Inc.
August 1993 - December 1994
 Spoke at local colleges, vocational schools and outplacement clinics about local business
needs and interviewing techniques. Also served on three college advisory boards.
 Edited and published monthly newsletter for temporary employees.
 Conducted software training and testing for existing and prospective employees.
Technical Writer
C.H. Dean and Associates
July 1990 - August 1993
 Wrote software manuals and user guides for custom designed computer system for this
local financial management company.
Skills Summary
Marketing Budget Management
Advertising Project Management
Web Design Customer Relations
Writing Vendor Relations
Editing Research
Public Relations Public Speaking
SEO Optimization Trade Show Planning
Layout and Graphic Design Training
Database Management

3. Software Experience
InDesign PageMaker Project Excel
Photoshop Dreamweaver Access Corel Draw
Illustrator FrontPage Publisher Lotus Notes
Acrobat Power Point Word Sales Logix
Education
B.A. Communication, cum laude, General Studies Honors Scholar
Wright State University, 1990
Certificate of Professional Writing
Wright State University, 1988
Additional training through short classes and seminars in branding, messaging, market
research, direct marketing and internet marketing through the American Marketing
Association and American Management Association.
Memberships
American Marketing Association, since 2002
National Honor Society, 1986-1990.
Portfolio and References
Portfolio available for review at interview.
References available upon request.