Joyce Foster is a marketing communications professional with a strong background in brand management, media relations, and content development. Her experience includes managing integrated campaigns and enhancing company visibility across various platforms, leading to significant improvements in web traffic and brand positioning. She holds advanced degrees in communication and has worked in numerous marketing roles, focusing on strategic messaging and audience engagement.

1. Joyce Foster | resume of a knowledgeable, passionate marcom pro | LinkedIn
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problem‐
solving skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
EDUCATION/TRAINING
Master of Arts, Communication Arts — New York Institute of Technology
Bachelor of Science, Applied Communications & Marketing — Franklin University
Google Analytics and Ad Words Training, Google Seminars for Success — Columbus, Ohio
Marketing Communications Manager — Columbus, OH 2011‐Present
OASIS INTERNATIONAL, Manufacturer of water delivery and filtration solutions for commercial and residential use
Responsible for managing integrated, multi‐channel campaigns to enhance the organization’s image and position
within the marketplace and build business opportunities. In first six months developed company creative brief with
voice and tone guide, initiated marketing communications plan for B2C product launch, along with redesign of website—
improving site rankings by 85% through expanded content and SEO.
 Partner with and advise senior leadership team to identify and execute opportunities that leverage marketing to
differentiate the company and drive growth
 Develop and manage annual marketing budget to ensure funding is targeted to reach objectives
 Administer content development, ensuring that all communications align with company brand, voice and tone
and drive development of key messaging and presentation material for leadership and sales teams
 Create integrated multi‐channel campaigns, using conventional advertising and digital media, to build strong
brand association with product solutions and target audience
 Manage internal and external design agencies for product packaging, displays and advertisements
 Direct media relations to optimize exposure, funnel inquiries to the appropriate parties and continuously engage
with social media channels to build brand awareness
 Monitor emerging innovations, trends and competitors and conduct market research
 Develop annual show and special event strategy, recommending events and enhancements to best meet key
objectives and engage with target audiences
 Manage product placement on web stores (Home Depot, Amazon, Walmart), coordinating sales and customer
service activities to ensure products are priced competitively and shipped according to vendor specifications
 Manage Women’s Business Enterprise certification, WBE relationships and networking
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2. Joyce Foster | resume of a knowledgeable, passionate marcom pro | LinkedIn
Senior Marketing Communications and PR Specialist — Columbus, OH 2008–2010
ASTUTE SOLUTIONS, Contact center case management and knowledge management software solutions
 Propelled company’s competitive advantage by leveraging customer‐centric approach in developing new
messaging for website, sales collateral and lead nurturing programs
 Increased traffic to company website and positioned company as a thought leader through highly regarded
monthly newsletter
 Managed development and redesign of collateral resulting in a library of resources targeted to decision makers
Marketing Program Manager — Columbus, OH 2006–2008
EXACT SOFTWARE, ERP, CRM and business intelligence software solutions for small‐ to medium‐size companies
 Developed and managed successful series of monthly promotional webcasts that generated leads among
qualified prospects and existing customer base
 Strengthened brand performance through consistent messaging and by standardizing brand application across
traditional and digital mediums
Marketing Director — Columbus, OH 2004–2006
THE COLUMBUS MARKETPLACE, Regional wholesale market (100+ showrooms) of home goods, floral, gifts, and
accessories for retailers
 Achieved 30%+ increase in attendance at quarterly wholesale shows through engaging “Taking Care of Business”
seminar program
 Authored attention‐generating article content and editorials for quarterly MarketPlace Buyers Guide
 Editorial director and project manager for quarterly magazine
 Managed monthly direct mail program and promotions for retail show events
Communications Director — Columbus, OH 2001–2004
THE OHIO CONCRETE CONSTRUCTION ASSOCIATION Regional local chapter of the American Concrete Paving
Association, promoting the use of concrete in heavy highway paving in Ohio
 Influenced public opinion and policy makers’ decisions by researching and analyzing industry data for
Association Board and ODOT
 Advanced industry and membership goals through planned and executed communication roadmap
Marketing Manager — Hilliard, OH 1995–1999
VANNER, INC., Manufacturer of power conversion products for commercial vehicles
 Strengthened image by producing collateral with consistent message, tone and design
 Increased trade coverage 70% through effective press releases
 Designed company’s first website wrote content and designed site map
 Propelled success of company’s first retail outlet through direct mail campaign and media coverage
Marketing Communications & Creative Development — Dublin, OH 1990–1995
CMHC SYSTEMS (now Netsmart Technologies), Public, behavioral, and mental health software solutions
 Differentiated software solution from competition through custom messaging and branding
 Enhanced user experience and decreased support calls through development of promotional and training videos
 Increased awareness and exposure through interactive trade shows and customized special events
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