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After 18 years of success translating business goals into original brand concepts that build client engagement, I continue to ask one question before starting any new project: How does your goal fit into everything else you’re doing as an organization? It’s this focus on the big picture that allows me to reimagine top brand personalities across industries, platforms, and evolving media. Great ideas thrive when paired with consistency, powerful creative vehicles, and employee buy-in at every level. Over the course of my creative direction, brand direction and marketing career, I’ve become known for my ability to build mixed teams of designers, writers, and account managers and guide the...