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Online service for project management based on
adaptable processes, to help standardize best practices,
revolutionizing the implementation of international certifications.
2
2
2
2
2
2
2
2
Certifications are..
3
Time consuming
4
4
Exhausting
5
5
Expensive
6
6
For certification organizations typically lack
Internal expert
Resources with
availability
Time to stop
and improve
Money for
expensive and long
certifications
Process improvement
Experts consultants
7
Certifications savings for a 20/50 person company
1.
2.
3.
X4 TIMES FASTER
X6 TIMES CHEAPER
in-house resources!
8
Solution
Portfolio and project
management
SaaS Full lifecycle
management
Ready made
processes
Adaptable to
company needs
Assessment for
certifications
Instant process
assurance
1.
2.
3.
9
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACE
ICT - Information and Communications Technology
PPM - Project Portfolio Management
Source: Salesforce
Companies < 500M revenue
Market opportunity
Revenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACE
ICT - Information and Communications Technology
PPM - Project Portfolio Management
Source: Salesforce
Companies < 500M revenue
Market opportunity
Revenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
SMB ICT COMPANIES
• USA € 0,4 Billion
• EU € 0,8 Billion
Assuming €1000 spent in
tools per company
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACE
ICT - Information and Communications Technology
PPM - Project Portfolio Management
Source: Salesforce
Companies < 500M revenue
Market opportunity
Revenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
SMB ICT COMPANIES
• USA € 0,4 Billion
• EU € 0,8 Billion
Assuming €1000 spent in
tools per company
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACE
ICT - Information and Communications Technology
PPM - Project Portfolio Management
Source: Salesforce
Companies < 500M revenue
Market opportunity
Revenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
SMB ICT COMPANIES
• USA € 0,4 Billion
• EU € 0,8 Billion
Assuming €1000 spent in
tools per company
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACE
ICT - Information and Communications Technology
PPM - Project Portfolio Management
Only 0.5%
are certified
Source: Salesforce
Companies < 500M revenue
Market opportunity
Revenues for Global, US, and EU ICT Market in 2013
10
Competition Market Share
The TOP 5
By TOTAL CUSTOMERS
The TOP 5
By TOTAL USERS
880k Microsoft Project
285k Basecamp
200k Podio
180k Freedcamp
102k Teamwork Project Manager
30m Atlassian
22m Microsoft Project
15m Basecamp
1.5m Smartsheet
1.25m VersionOne
* PPM – Project and Portfolio Management
Sources: http://www.marketsandmarkets.com/PressReleases/project-portfolio-management-software.asp
Sources: Gartner - http://www.gartner.com/newsroom/id/2481915
http://www.capterra.com/project-management-software/#infographic
PPM market is expected to grow from $2 270.4 million (2,3 B) in 2014 to $3,983.0 million (4 B) by 2019 Annual
Growth Rate of approx. 12%
11
Competitive landscape – PPM
12
Competitive landscape – Certification
Appraisal Assistant
Appraisal Wizard
13
Competitive landscape – PPM & Certification
14
Portfolio and Project Management
Features
Software as a Service
Full Software Development Lifecycle
Management
Adaptable Ready-made Development
Processes Only “On Premises” version,
Cloud Version doesn’t support it
using workflows
Automatic Assessment for
Certifications
Advanced Features for Process and
Project Management
**
Pricing for 5 / 15 / 25 users
$ per month
Free / 118 / 407 Free / 900 / 1500 50 / 260 / 500
Differentiators
** Research Projects
15
16
Achievements and Traction
R&D
Projects
AIMS 1 & 2
Consortia (FEUP &
Match Profiler)
Awards
In Res CMU
Portugal (Caixa
Capital)
Pittsburgh
Silicon Valley
US Pilots
and
Partners
First US
Customers
Great US Partners
Workshops
USA
16
Achievements and Traction
R&D
Projects
AIMS 1 & 2
Consortia (FEUP &
Match Profiler)
Awards
In Res CMU
Portugal (Caixa
Capital)
Pittsburgh
Silicon Valley
US Pilots
and
Partners
First US
Customers
Great US Partners
Workshops
USA
16
Achievements and Traction
R&D
Projects
AIMS 1 & 2
Consortia (FEUP &
Match Profiler)
Awards
In Res CMU
Portugal (Caixa
Capital)
Pittsburgh
Silicon Valley
US Pilots
and
Partners
First US
Customers
Great US Partners
Workshops
USA
16
Achievements and Traction
R&D
Projects
AIMS 1 & 2
Consortia (FEUP &
Match Profiler)
Awards
In Res CMU
Portugal (Caixa
Capital)
Pittsburgh
Silicon Valley
US Pilots
and
Partners
First US
Customers
Great US Partners
Workshops
USA
16
Achievements and Traction
R&D
Projects
AIMS 1 & 2
Consortia (FEUP &
Match Profiler)
Awards
In Res CMU
Portugal (Caixa
Capital)
Pittsburgh
Silicon Valley
US Pilots
and
Partners
First US
Customers
Great US Partners
Workshops
USA
16
Achievements and Traction
R&D
Projects
AIMS 1 & 2
Consortia (FEUP &
Match Profiler)
Awards
In Res CMU
Portugal (Caixa
Capital)
Pittsburgh
Silicon Valley
US Pilots
and
Partners
First US
Customers
Great US Partners
Workshops
USA
17
Go to Market Strategy
LAUNCHING
. Strongstep network
. ICT related University
courses
EUROPE
. Local partners such as
Tecnalia – European
Software Institute
USA
. Strongstep partners
. Accelerators, Incubators and Business
Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING
. Strongstep network
. ICT related University
courses
EUROPE
. Local partners such as
Tecnalia – European
Software Institute
USA
. Strongstep partners
. Accelerators, Incubators and Business
Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING
. Strongstep network
. ICT related University
courses
EUROPE
. Local partners such as
Tecnalia – European
Software Institute
USA
. Strongstep partners
. Accelerators, Incubators and Business
Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING
. Strongstep network
. ICT related University
courses
EUROPE
. Local partners such as
Tecnalia – European
Software Institute
USA
. Strongstep partners
. Accelerators, Incubators and Business
Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING
. Strongstep network
. ICT related University
courses
EUROPE
. Local partners such as
Tecnalia – European
Software Institute
USA
. Strongstep partners
. Accelerators, Incubators and Business
Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Roadmap
Seed Round
• Standard plan
• EU partnerships
• Marketing
• London launch
event
1st Year
19
Roadmap
Seed Round
• Standard plan
• EU partnerships
• Marketing
• London launch
event
• Enterprise plan
• US partnerships
• Scrum, CMMI, PMI
Lean Confs.
• Pittsburgh launch
event
1st Year 2nd Year
19
Roadmap
Seed Round Series A
End of 3rd Year
• Standard plan
• EU partnerships
• Marketing
• London launch
event
• Enterprise plan
• US partnerships
• Scrum, CMMI, PMI
Lean Confs.
• Pittsburgh launch
event
• Conferences Sponsorship
• US patent registry
• Silicon Valley Office
• Funding
1st Year 2nd Year 3rd Year
19
Seed Round
€1 000 000
20
Seed Round
€1 000 000
Outcome of investment by 3rd year:
20
Seed Round
€1 000 000
Outcome of investment by 3rd year:
• +1200 paid licenses for a revenue of 5M €
• Break-even early 2nd year
• Established key EU and US Partnerships
• Product tweaked for the US Market
20
Seed Round
€1 000 000
Where does the money go?
Outcome of investment by 3rd year:
• +1200 paid licenses for a revenue of 5M €
• Break-even early 2nd year
• Established key EU and US Partnerships
• Product tweaked for the US Market
20
Seed Round
€1 000 000
YEAR 1 YEAR 2 YEAR 3
Salaried Labor Annual Expenses 31% 24% 21%
General Expenses (Servers, Travel &
Administrative)
31% 17% 11%
Marketing & Sales Expenses 9% 14% 21%
Distributors Costs 28% 45% 48%
Total Costs (per year) 283 329 € 580 615 € 1 158 779 €
Where does the money go?
Outcome of investment by 3rd year:
• +1200 paid licenses for a revenue of 5M €
• Break-even early 2nd year
• Established key EU and US Partnerships
• Product tweaked for the US Market
20
Payoff
Exit Strategy – Selling in 5th year
• 108 Million €
• NPV 32,3 Million €
To one of the companies:
21
€108 Million

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Caixa Empreender Award 2016| Scraim (CMU inRes)

  • 1. Online service for project management based on adaptable processes, to help standardize best practices, revolutionizing the implementation of international certifications.
  • 2. 2
  • 3. 2
  • 4. 2
  • 5. 2
  • 6. 2
  • 7. 2
  • 8. 2
  • 9. 2
  • 14. For certification organizations typically lack Internal expert Resources with availability Time to stop and improve Money for expensive and long certifications Process improvement Experts consultants 7
  • 15. Certifications savings for a 20/50 person company 1. 2. 3. X4 TIMES FASTER X6 TIMES CHEAPER in-house resources! 8
  • 16. Solution Portfolio and project management SaaS Full lifecycle management Ready made processes Adaptable to company needs Assessment for certifications Instant process assurance 1. 2. 3. 9
  • 17. ICT MARKET (2013) • €3 275 Billion • 50 Million companies Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond” Statista 2015, NABE, NACE ICT - Information and Communications Technology PPM - Project Portfolio Management Source: Salesforce Companies < 500M revenue Market opportunity Revenues for Global, US, and EU ICT Market in 2013 10
  • 18. ICT MARKET (2013) • €3 275 Billion • 50 Million companies US & EU ICT MARKET (2013) • USA € 959 Billion • EU € 878 Billion Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond” Statista 2015, NABE, NACE ICT - Information and Communications Technology PPM - Project Portfolio Management Source: Salesforce Companies < 500M revenue Market opportunity Revenues for Global, US, and EU ICT Market in 2013 10
  • 19. ICT MARKET (2013) • €3 275 Billion • 50 Million companies US & EU ICT MARKET (2013) • USA € 959 Billion • EU € 878 Billion SMB ICT COMPANIES • USA € 0,4 Billion • EU € 0,8 Billion Assuming €1000 spent in tools per company Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond” Statista 2015, NABE, NACE ICT - Information and Communications Technology PPM - Project Portfolio Management Source: Salesforce Companies < 500M revenue Market opportunity Revenues for Global, US, and EU ICT Market in 2013 10
  • 20. ICT MARKET (2013) • €3 275 Billion • 50 Million companies US & EU ICT MARKET (2013) • USA € 959 Billion • EU € 878 Billion SMB ICT COMPANIES • USA € 0,4 Billion • EU € 0,8 Billion Assuming €1000 spent in tools per company Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond” Statista 2015, NABE, NACE ICT - Information and Communications Technology PPM - Project Portfolio Management Source: Salesforce Companies < 500M revenue Market opportunity Revenues for Global, US, and EU ICT Market in 2013 10
  • 21. ICT MARKET (2013) • €3 275 Billion • 50 Million companies US & EU ICT MARKET (2013) • USA € 959 Billion • EU € 878 Billion SMB ICT COMPANIES • USA € 0,4 Billion • EU € 0,8 Billion Assuming €1000 spent in tools per company Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond” Statista 2015, NABE, NACE ICT - Information and Communications Technology PPM - Project Portfolio Management Only 0.5% are certified Source: Salesforce Companies < 500M revenue Market opportunity Revenues for Global, US, and EU ICT Market in 2013 10
  • 22. Competition Market Share The TOP 5 By TOTAL CUSTOMERS The TOP 5 By TOTAL USERS 880k Microsoft Project 285k Basecamp 200k Podio 180k Freedcamp 102k Teamwork Project Manager 30m Atlassian 22m Microsoft Project 15m Basecamp 1.5m Smartsheet 1.25m VersionOne * PPM – Project and Portfolio Management Sources: http://www.marketsandmarkets.com/PressReleases/project-portfolio-management-software.asp Sources: Gartner - http://www.gartner.com/newsroom/id/2481915 http://www.capterra.com/project-management-software/#infographic PPM market is expected to grow from $2 270.4 million (2,3 B) in 2014 to $3,983.0 million (4 B) by 2019 Annual Growth Rate of approx. 12% 11
  • 24. Competitive landscape – Certification Appraisal Assistant Appraisal Wizard 13
  • 25. Competitive landscape – PPM & Certification 14
  • 26. Portfolio and Project Management Features Software as a Service Full Software Development Lifecycle Management Adaptable Ready-made Development Processes Only “On Premises” version, Cloud Version doesn’t support it using workflows Automatic Assessment for Certifications Advanced Features for Process and Project Management ** Pricing for 5 / 15 / 25 users $ per month Free / 118 / 407 Free / 900 / 1500 50 / 260 / 500 Differentiators ** Research Projects 15
  • 27. 16 Achievements and Traction R&D Projects AIMS 1 & 2 Consortia (FEUP & Match Profiler) Awards In Res CMU Portugal (Caixa Capital) Pittsburgh Silicon Valley US Pilots and Partners First US Customers Great US Partners Workshops USA
  • 28. 16 Achievements and Traction R&D Projects AIMS 1 & 2 Consortia (FEUP & Match Profiler) Awards In Res CMU Portugal (Caixa Capital) Pittsburgh Silicon Valley US Pilots and Partners First US Customers Great US Partners Workshops USA
  • 29. 16 Achievements and Traction R&D Projects AIMS 1 & 2 Consortia (FEUP & Match Profiler) Awards In Res CMU Portugal (Caixa Capital) Pittsburgh Silicon Valley US Pilots and Partners First US Customers Great US Partners Workshops USA
  • 30. 16 Achievements and Traction R&D Projects AIMS 1 & 2 Consortia (FEUP & Match Profiler) Awards In Res CMU Portugal (Caixa Capital) Pittsburgh Silicon Valley US Pilots and Partners First US Customers Great US Partners Workshops USA
  • 31. 16 Achievements and Traction R&D Projects AIMS 1 & 2 Consortia (FEUP & Match Profiler) Awards In Res CMU Portugal (Caixa Capital) Pittsburgh Silicon Valley US Pilots and Partners First US Customers Great US Partners Workshops USA
  • 32. 16 Achievements and Traction R&D Projects AIMS 1 & 2 Consortia (FEUP & Match Profiler) Awards In Res CMU Portugal (Caixa Capital) Pittsburgh Silicon Valley US Pilots and Partners First US Customers Great US Partners Workshops USA
  • 33. 17
  • 34. Go to Market Strategy LAUNCHING . Strongstep network . ICT related University courses EUROPE . Local partners such as Tecnalia – European Software Institute USA . Strongstep partners . Accelerators, Incubators and Business Consultants Partnerships and Distributors Conferences and Events Scientific articles Magazine articles Influencer marketing Referral Program 18
  • 35. Go to Market Strategy LAUNCHING . Strongstep network . ICT related University courses EUROPE . Local partners such as Tecnalia – European Software Institute USA . Strongstep partners . Accelerators, Incubators and Business Consultants Partnerships and Distributors Conferences and Events Scientific articles Magazine articles Influencer marketing Referral Program 18
  • 36. Go to Market Strategy LAUNCHING . Strongstep network . ICT related University courses EUROPE . Local partners such as Tecnalia – European Software Institute USA . Strongstep partners . Accelerators, Incubators and Business Consultants Partnerships and Distributors Conferences and Events Scientific articles Magazine articles Influencer marketing Referral Program 18
  • 37. Go to Market Strategy LAUNCHING . Strongstep network . ICT related University courses EUROPE . Local partners such as Tecnalia – European Software Institute USA . Strongstep partners . Accelerators, Incubators and Business Consultants Partnerships and Distributors Conferences and Events Scientific articles Magazine articles Influencer marketing Referral Program 18
  • 38. Go to Market Strategy LAUNCHING . Strongstep network . ICT related University courses EUROPE . Local partners such as Tecnalia – European Software Institute USA . Strongstep partners . Accelerators, Incubators and Business Consultants Partnerships and Distributors Conferences and Events Scientific articles Magazine articles Influencer marketing Referral Program 18
  • 39. Roadmap Seed Round • Standard plan • EU partnerships • Marketing • London launch event 1st Year 19
  • 40. Roadmap Seed Round • Standard plan • EU partnerships • Marketing • London launch event • Enterprise plan • US partnerships • Scrum, CMMI, PMI Lean Confs. • Pittsburgh launch event 1st Year 2nd Year 19
  • 41. Roadmap Seed Round Series A End of 3rd Year • Standard plan • EU partnerships • Marketing • London launch event • Enterprise plan • US partnerships • Scrum, CMMI, PMI Lean Confs. • Pittsburgh launch event • Conferences Sponsorship • US patent registry • Silicon Valley Office • Funding 1st Year 2nd Year 3rd Year 19
  • 43. Seed Round €1 000 000 Outcome of investment by 3rd year: 20
  • 44. Seed Round €1 000 000 Outcome of investment by 3rd year: • +1200 paid licenses for a revenue of 5M € • Break-even early 2nd year • Established key EU and US Partnerships • Product tweaked for the US Market 20
  • 45. Seed Round €1 000 000 Where does the money go? Outcome of investment by 3rd year: • +1200 paid licenses for a revenue of 5M € • Break-even early 2nd year • Established key EU and US Partnerships • Product tweaked for the US Market 20
  • 46. Seed Round €1 000 000 YEAR 1 YEAR 2 YEAR 3 Salaried Labor Annual Expenses 31% 24% 21% General Expenses (Servers, Travel & Administrative) 31% 17% 11% Marketing & Sales Expenses 9% 14% 21% Distributors Costs 28% 45% 48% Total Costs (per year) 283 329 € 580 615 € 1 158 779 € Where does the money go? Outcome of investment by 3rd year: • +1200 paid licenses for a revenue of 5M € • Break-even early 2nd year • Established key EU and US Partnerships • Product tweaked for the US Market 20
  • 47. Payoff Exit Strategy – Selling in 5th year • 108 Million € • NPV 32,3 Million € To one of the companies: 21 €108 Million