This document describes Probe.ly, a web application vulnerability scanning suite for agile teams. It provides continuous scanning of web applications for vulnerabilities in a cost-effective and automated way. It offers advantages over traditional penetration testing by being more affordable, less time-consuming, and allowing for more frequent scans. The document discusses Probe.ly's product features, business model, progress to date with initial customers, and future fundraising plans to expand sales, partnerships, and product development.

1. Web Application Vulnerability Scanning Suite for Agile Teams

2. Why did this happen?
Vulnerabilities
Hackers found and exploited
on those Websites

3. Penetration Testing (Pentesting)
Most Popular Solution
Expensive Time Consuming

4. Expensive
Time Consuming
Companies don’t do
Pentesting
as frequently as they should
LOWER RISK HIGHER RISK

5. Meet Probe.ly
Provides continuous vulnerability scanning of your web application

6. Automatic
vulnerability scanner
SaaS
Vulnerability
Manager
Probe.ly

7. Reduced False Positives
Better Vulnerability Detection
Open Platform (API)
Cut costs on Security
Main Advantages

8. Detectify Tinfoil Netsparker Acunetix Probe.ly
Vulnerability Detection
Vulnerability Management
Easiness of use
Developer friendly
API for Scanning
API for Vulnerability Management
Target Fingerprint
Integrations with 3rd party software
Support Teams
COMPETITION
- Provides and is good

9. TEAM
At the core of Probe.ly’s team of founders, are highly skilled and certified web professionals that have
been working together for 6+ years and have more than 10 years of professional experience.
Nuno Bruno CarlosHugoTiago João
CEO CTO Scanning Engine APIs ArchitectScanning Engine
19+ years experience
MSc Information Security
(CMU)
11+ years experience
MSc Comp. Eng.
(IST-UL)
12+ years experience
MSc Information Security
(CMU)
11+ years experience
MSc Mechanical Eng.
(IST-UL)
7+ years experience
MSc Comp. Eng.
(FCT-UNL)
14+ years experience
MSc Comp. Eng.
(FCT-UNL)

10. Cybersecurity market sizing estimates range from
$75b in 20151 to $170b by 20202.
MARKET
Compound Annual Growth Rate3
25%
Sources:
(1) Gartner
(2) Markets and Markets
(3) Report Linker
Due to the rise in demand for SaaS-based
security solutions and the increasing adoption of
application security across SMEs, the
APPLICATION SECURITY MARKET is expected
to find huge opportunity to proliferate in the next
five years3.
2016 $2.4b
2021 $6.77b
Market Size3:
Cybersecurity market
Application
Security
market
$75b in 2015
$2b in 2015

11. Subscription
Model
€ 40 / Target / Month
(billed annually)
Unlimited Scans
Unlimited Users
Vulnerability Manager
API
Integrations w/3rd-party Software
Trial: 15 days
or € 50 / Target / Month
(billed monthly)
BUSINESS MODEL

12. Customers in Private Beta
17x
Startup or SMB
1x
Big Company
Health
Industry
3x
CyberSecurity
Company
1x
Telecom
1x
Big Global
Advertising
Agency
1x
Government
Institute
PROGRESS
Probe.ly's progress to date:
• Partnership with S21Sec (Cybersecurity MSSP w/220 pax / 15M € turnover in this sector) to validate the
solution and promote it to enterprise customers
• Just launched Private Beta (Mar 2017) to a group of selected companies from different sectors / segments.

13. Partners
Prizes / Awards
Fall 2016
Founders
15%
85%
Cap Table

14. Probe.ly is planning to:
• Raise a funding round with a minimum investment of
350K€ from new investors
• Look for a smart co-investor to help in the go to
market and growing globally
• Invest in three major activities: (a) hire sales / biz
dev team; (b) close partnerships with potential
resellers; (c) continue product development
• Expected monthly burn rate: 35K € / month
(assuming a pessimistic scenario of zero revenue)
• Accomplish 12-month development and growth plan
FUND RAISING
Other OPEX
5%
Management,
Sales & Marketing
30%
R&D / Product Development
65%

15. EXIT STRATEGY
Potential
Buyers
Examples
Rationale
Fit
Security Services
Companies / MSSPs
App Sec
Companies
Vulnerability
Scanners
Large
SW vendors
Complement
Portfolio
Complement
Portfolio
Bug Bounty
Companies
Feature Extension
Market Consolidation
Complement
Offer
Technology &
Talent Acquisition
HIGH HIGH HIGH HIGH MEDIUM

16. hello@probe.ly
Let
contribute to a more secure Internet