This document summarizes information about Kide, a company that operates an online marketplace for kids and baby fashion brands. In 3 sentences: Kide has grown to serve customers in countries around the world since launching in 2016, it is currently seeking additional pre-seed funding to expand its team and technology, and its long term goals include being acquired by a larger kids/baby fashion marketplace or independent fashion marketplace seeking to expand into those segments.

7. 25% 75%
2017
GROSS MARGINEARNED ON EVERY SALE
85%
2020

8. CUSTOMER
SERVICE
LOGISTICS
DROP SHIPPING
PURCHASEBRAND SETUP
Lead time 3.5 days

9. € 160b
BABY & KIDS
FASHION
Source:
Fashion United
2016
11.8%
CAGR
(2016-21)
Source:
Digital Market Outlook

10. ChangeKIDE is

11. ExclusivityKIDE is
KIDS

12. “I see Kide as a structured project with a
highly dynamic team and always
market-focused”
As a small brand, Kide took us to places
where we never dreamt before like US,
Russia, Brazil, Europe.
Thank you Kide.”
Raquel Rocha
Owner & Designer of Baumilha

13. € 80
BRAND
SETUP COST 130x
€ 10.5k
LIFE TIME
VALUE
*4 years projection

14. 85
Brands
until now
#300
Our goal
By Dec /18

15. 3k€
Market Investment
Apr 16 - present

16. 40x
Market Investment
2017
Paid Online Ads
Instagrammers & Bloggers
Automated behavior email’s
Organic Social Media
One-to-one communication
Member get member
Acquisition Strategy

17. € 55
CUSTOMER
ACQUISITION
COST 4.7x
€ 260
LIFE TIME
VALUE

18. “...you guys have amazing stuff for kids
and what I like the most is organic
material that you are providing..."
Katarina M.
United States
Tamara K.
United States
Everything came on time
and in perfect condition:)
thanks so much, I will
definitely order
for Kide again!” Wendy P.
Belgium
“Just received my purchase. ..
We ❤ it... Many thanks for the friendly and
quick delivery.so easy to make your choice
and to buy. My husband will ask for a
divorce...."
“

19. A V E R A G E
Time spent on site
Returning visitors (%)
Bounce rate (%)
Returned items (%)
03:36
28,9
35,1
17,3
Sources: www.wolfgangdigital.com , www.ecommercewiki.org and Kide´s data
05:50
40,2
10,6
3,5

22. 150k€
CAP TABLE
69% Nuno Pinto
29% Nuno Ferreira
2% Advisor
Plus
Convertible Note
100k€ Caixa Capital
PRE-SEED FUNDING
CURRENTLY LOOKING FOR
Where
to spend
Increase Sales
New team members
Product & Technology
40k€
80k€
30k€

23. 01
EXIT STRATEGY
Acquisition by
2019/2020
Kids’ and baby fashion
marketplaces wanting to
expand their brand´s network
and market
02Adult´s independent fashion
marketplaces wanting to
expand to baby and kid´s
segment

24. Growth
Pedro Costa
Dev
Francisco Silva
CTO
Nuno Ferreira
CEO
Nuno Pinto
Dev
Tiago Martins
Ops
Inês Domingues
OUR TEAM

25. “Personalization is the holy grail
of marketplaces (...) it´s one of
our biggest priorities for 2017: a
much better personalization (...)”
José Neves (Farfetch)
@ WebSummit Lisboa 2016