Home Hunting is a technology-driven real estate agency in Portugal that aims to increase transparency, consistency of service, and lower costs compared to major competitors. It launched in 2013 as an online portal and became a full brokerage in 2015. In 2016, its first full year as a brokerage, Home Hunting had sales of 186,350 euros with 8 agents. For 2017, it aims to raise sales to 500,000 euros with 20 agents by increasing marketing, agents, and technology like mobile apps and virtual/augmented reality. It is currently seeking 100,000 euros of investment for technology, marketing, and expanding its team.

1. Caixa Empreender
Presentation
Mar 2017

2. 2017-03-16
Home Hunting Problem
2
Huge opportunity to Home Hunting
Biggest issues in Portuguese Real Estate Market
 Lack of transparency
 Lack of service consistency provided by agencies
 Public’s perception is negative (bad service)
 Few & bad quality content marketing regarding real estate and surroundings
 High cost of service (given what you get)

3. 2017-03-16
Home Hunting Solution
Home Hunting his a cross platform, tech
driven real estate agency
Our aim is to use technology in order to
provide maximum customer service.
3
Key features of Home Hunting
 Provides public information about service level and pricing
 Standard operational back-office & efficient business processes
 Agents do value-added tasks, back-office does support tasks
 Training programs and access to tools/technology
 Implemented technology to support most of all activity
 Strong content marketing
 Competitive pricing just below core tier agencies
Faster!
Better!
Cheaper!

4. 2017-03-16
Home Hunting Market and Competition
Market
 Growing market
 High demand for purchase
 Tax benefits for foreingers
 Bank financing starts again
 New urban lease law
 Growing turism
 Short-term renting
Competition
 Major 4 players are franchise
networks (~60% market)
 Rest is S&M size (~20% market)
 ~20 market is no agency
 Most players aren’t evolving with
tech & online usage
4
14.2
15.6
10.4
7.7 8.3
9.5
12.5
15.0
0
2
4
6
8
10
12
14
16
18
2009 2010 2011 2012 2013 2014 2015 2016*
Real Estate Sales - Portugal (billions €)
Competition Remax ERA C21 KW
Nº stores 208 166 90 19
Nº agents 4.825 2.100 1.580 1.201
Agents/Store 23 13 18 63
Nº transactions 34.013 11.000 8.100 3.190
Total Sales* 240 M€ 70 M€ 66 M€ 21 M€
* - Estimated

5. 2017-03-16
Home Hunting Team
5
Management team
Clara Moura
• Founder & CEO
• Quit her job and
launched Home Hunting
• 7 years experience in
online marketing
• Experience with luxury
and jewellery market
André Maia
• Co-founder
• 8 years experience has a
business & IT consultant
• Joined Home Hunting
full-time in Jan 2016
Luís Carneiro
• Equity partner
• General manager of
Fundmanager
(technology based
company that works with
real estate funds and
CRM/BPM systems)
António L. Faria
• Equity partner
• Head of Fabrica Startups
• Entrepreneur
• Broad experience in
investing and launching
startups in multiple
sectors

6. 2017-03-16
Home Hunting Business Model
6
Seller Buyer
Real Estate Brokerage
Broker
 Commission of 4% - 5% on real estate sale
 Can vary due to level of service (exclusive Vs non-exclusive)
 Can be shared with other real estate partners
 About 50% of commission is paid to real estate agent
% comission

7. 2017-03-16 7
Home Hunting Historic and current traction
Business Results 2016/2017
• Project launched in 2013.
• Went online in 2014 has real estate portal.
• In 2015 evolved to online real estate agency.
• 2016 was 1st full year has broker.
31,410 €
61,627 €
108,102 €
186,350 €
-
20,000 €
40,000 €
60,000 €
80,000 €
100,000 €
120,000 €
140,000 €
160,000 €
180,000 €
200,000 €
2016 Q1 2016 Q2 2016 Q3 2016 Q4
47,987 €
87,797 €
145,979 €
-
20,000 €
40,000 €
60,000 €
80,000 €
100,000 €
120,000 €
140,000 €
160,000 €
180,000 €
200,000 €
2017 Jan 2017 Fev 2017 Mar
Real Estate Sales 2016 (cumulative) Real Estate Sales 2017 (cumulative)

8. 2017-03-16 8
Home Hunting Goals 2017
Home Hunting goals
• We assume that all of the recruitment of new agents will have results in 2nd semester
2017.
• The new listings will come from increase marketing effort and increase number of agents.
Active Comission’s
Portfolio
Sales # Agents
2016
2017
2.371.341€ 186.350€ 8
6.000.000€ 500.000€ 20

9. 2017-03-16
Home Hunting Current Cap Table
Current ownership
• Total amount invested up to date ~ 100.000€
• We’re looking to raise 100.000€ from new partner in exchange of 10% equity
9
Player % Shares
Launch
investment
Value
Invested
Founders 60% 65.000€ -
Equity Partner 1 30% - 25.000€
Equity Partner 2 10% - 10.000€

10. 2017-03-16 10
Home Hunting Fund-raising
We’re looking to raise 100.000€ in order to invest in:
• Technology - Mobile/app 50.000€
• In 2015, 65% of traffic was desktop and 35% was mobile/tablet
• In 2016, 35% of traffic was desktop and 65% was mobile/tablet (inversion)
• In 2017 we want to invest big in having a mobile/app solution in order to grow
customer experience and increase conversions
• Technology – Real estate promotion 10.000€
• Taking 360º tour to a new level
• Use virtual reality to promote real estate
• More video of real estate and neighbourhoods
• Marketing 30.000€
• Explore new sales channels and grow current channels
• Increase brand awareness (need to reach more people)
• Increase lead generation (for new clients)
• Team 10.000€
• Increase nr. real estate agents (end 2017 with 25).
• Reinforce training / team building (rapidly obtain top producers)

11. info@homehunting.pt
www.homehunting.pt
Clara Moura 962 093 747
André Maia 967 792 002