Downloaded 11 times
Uploaded byCaixa Geral Depósitos
Digital Bookauto
This document discusses a marketplace platform called Bookauto for car maintenance. It summarizes the company's business model, current status, fundraising plans, and exit strategy. The platform allows users to find reliable local garages, get price estimates for services, and book appointments. Currently in beta with over 1,000 users and 30 participating garages, Bookauto is seeking a 100,000 euro investment to fund further development and expansion. The founders plan to expand to new cities, internationalize, and potentially pursue an acquisition exit within automotive institutional investors or vehicle marketplace investors.
More Related Content
Digital Bookauto
- 1. Marketplace for carmaintenance
- 2. Car Service –main consumer problems How do I find a reliable garage? How much will it cost me? Do I have time to go to a garage? How do I come back?
- 4. Potential for internationalization Medium/Long-TermScenario TOTAL No. Cars*: 115M Rev: €595.4m** No. cars: 5.5m Rev: €28.6m No. cars: 27m Rev: €140.4m No. cars: 37m Rev: €192.4m No. cars: 45 M Rev: €234m *Total number of passenger cars in the markets **Considering only 15% market share
- 5. Company Markets FundingBudgeting Mobility Services Range Providers Range Bookauto ------ ------ +++ +++ ++ +++ Servicing Stop UK, Ireland NA ++ +++ + + Autobutler UK, Denmark, Germany €5,800,000 (series B) + + +++ + Clickmechanic UK £320,000 (seed) + ++ ++ ++ Yourmechanic USA $28,000,000 (seed; series B) +++ ++ ++ + MyCarNeedsA UK £2,000,000 (NA) + ++ +++ + AutoMD USA $7,000,000 (venture) +++ - ++ + Openbay USA NA + - +++ + iDGARAGES France NA +++ + ++ + Drivelog Germany Bosch +++ - ++ + OnlineMarketplaces
- 6. Team Vítor Soares, CEO -CertifiedFinancial Analyst -Business Consultant (3 years) -Economics Degree Rui Mamede, CSO & CMO -Business Manager (5 years) -Business Development & Sales -Economics Degree Tiago Curado, VP Engineering -IT Consultant (6 years) -Database design and administration -Master’s Degree in Computer Science Fernando Guimarães, CTO -IT Consultant (9 years) -Web Developer -Computer Science Degree Emanuel Proença Executive Board Member at Prio Energy Rui Dias Ferreira CEO Vortal Advisors João Caxaria CTO Codacy
- 7. Interim Service Average comission: 16,40 € Average commission 13,0% Full Service Average comission: 20,88€ Average commission 13,0% Repairs Average comission: 31,22 € Average commission 12,0% Gross Margin = 60-70% ((Revenue– CoGS )/ Revenue) Net Margin = 20-30% (Net Profit / Revenue) Accounts ReceivabeDays ≤ Accounts Payables Days Business Model
- 8. MVP and achievments Garages negotiation Landing Page Offline Paying Customers EDIT Partnership –Digital Marketing Website Beta Version (Jan2017) Investment in Advertising: <20€ in Facebook Ads Users database: >1,000 No. Budgets asked: >150 No. Services: > 30
- 9. Milestones for next12 months Platform Go- Live Implement Marketing Strategy Hire Initial Team Expand to other cities Internatio- nalization April 2017 June July 2017 July 2017 Sept 2017 Jan 2017
- 10. Current cap table PartnersOwnership Founders – Rui & Vítor 50% + 50% Option Pool 20% CTO & VP Engineering Both are entitled to receive equity as from the platform Go-Live (Option Pool) Crowdfunding Bookauto currently has a campaign approved on Seedrs (planned to become public during april 2017).
- 11. 52% 36% 6% 6% Fund raising anduse of proceeds – 100,000€ HR (management, IT and call center) Marketing Plan Web Services integration Other* *Other expenses: Legal expenses; Expanding the network; Mystery shopper/Quality program; Web design services; International Prospection. Runway: 12 months
- 12. EXIT STRATEGY -Acquisition BIG NETWORK OF GARAGES Complementary segment AUTO INSTITUTIONAL INVESTOR Portfolio diversification VCS INVESTING IN MARKETPLACES Digital industry specialists
- 13. ENJOY THE RIDEWITH US • Rui Mamede – telf. +351 915 736 303 - rmamede@bookauto.pt • Vítor Soares – telf. +351 963 451 789 - vsoares@bookauto.pt www.bookauto.pt
Editor's Notes
- #5 Considering 15% of total market share. i.e Portugal = Total No. Cars * %Market Share * Av. No. Services Per Year Per Customer * Av. Comission = 5.5m*0,15*1,65*21 = 28.6m REVENUES REPRESENT OUR COMISSIONS 13,5M = 15% market share of the adjusted potencial market (i.e. Booking has 50% of market share in Europe; Uber 45% in US major cities in 2015)
- #6 Servicing Stop só tem ++ na orçamentação, porque é só preços de mão-de-obra online. Claro que na parte da mobilidade algumas podem juntar carro de cortesia (mas não é o core do serviço), caso da Autobutler. Autobutler e Clickmechanic não dão quote na hora (esperam quotes de mecânicos). Autobutler também tem bodywork (carros acidentados e etc). Openbay também dá estimate ao inicio, mas não para toda a gama de serviços propostos (ex: bodywork não dá). MyCarNeedsA, Repaircompare não dão como garantida a recolha e entrega. Mobilidade: Yourmechanic – demos ++ porque os clientes têm sempre que estar junto aos carros durante as reparações. Vamos supor um cliente que está no escritório e quer fazer a reparação nessa altura, o mecânico não vai estar à porta a fazer a reparação Clickmechanic – “” Garantia peças repairanycar.com – Demos a classificação de ++ nas peças porque dão a escolher ao cliente peças premium ou standard Autobutler – As oficinas dizem que tipo de peças utilizaram, mas não existe controlo da Autobutler Clickmechanic- O cliente pode fornecer as peças, contudo e de forma geral não existe controlo Openbay- Dizem que para as oficinas pertencerem à rede têm que ter algum tipo de garantia associada às peças e trabalho mas não especifica. Apenas no blog aconselham os consumidores que tipo de garantias devem procurar quando andam à procura de uma oficina.
- #9 Supply: 30 garages pre-registered (Lisbon + Setúbal)