Company Pitch by Sofia Kermas, miraminds at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. Equally empowering everyone
to succeed with software.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. We’re facing a global problem
5.6k € 15 % time spent on service
& support only
of acquisition cost anually
spend on support
average IT spending
per employee
30 %
?
...
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Quick question to the IT

4. Solution: miracle Suite (Windows Apps)
1. Flowshare
Automatically creates standardized
step-by-step guides in the background.
2. Flowguide
Replays recorded FLOW-guides in the
respective software as an interactive tour.

5. We want to equally empower everyone
to succeed with software.
1. Product:
Flowshare
2. Product:
Flowguide
3. Platform
for workflows
4. Product:
Flowbase
(AI Workflow Repository)
Standardize & automate
guide creation process.
Cloud repository: collect
workflows.
Interactive step-by-step
guides live in applications.
Delivers assistance to a user
in need by big data analyisis
of historic workflow data.

6. Market potential
IT Support worldwide 2017,
8% growth in the next
4 years
140 billion€
IT Support Western Europe
47.9 billion€
Target Groups:
• 115K – SMEs IT (multipliers)
• 920K – SMEs with complex
IT infrastructures
• 100K – SME: Logistics
• ~ 500 – Administrations
Estimated overall anual
turnover by 2028:
27 Million €
(Germany only)

7. Pricing model:
Off the shelf:
• freemium user based subscription
starting at 57 Euro per month
• monthly or annual licence
Enterprise:
• Custom deals with large companies,
• Sales Partnerships and white label solutions
starting at 20 licenses
Business model
Distribution:
• LeadGen through social selling
• Google Adwords + Automated Onboarding
and trial conversion for inbound leads.
• Establishing affiliate partnerships.

8. Traction
freemium conversion rate
counted by licenses
B2B
clients
250
25% > 50
installations
in Q1 2018
installations in the
first 12 months400
"Every company or administration with com-
plex IT structures should use it immediately."
(t3n 9/2017 about Flowshare, Note: translated
from German)
"All the tools that we used previously have been
substantially optimized and simplified by Flowshare."
(Günter Englert, CIO at Kapsch AG)

9. Funded by InnoRampUp,
150 K € innovation grant:
Dr. Oliver Fluck
(Co-Founder,
development, innovations)
16+ years exp. as software
engineer on R & D projects
Sofia Kermas
(Co-Founder,
design, marketing, sales)
8+ years experience in
design & marketing
Louis Maywald
(Co-Founder,
operations, finance, sales)
Extensive leadership and
entrepreneural experience
Founding
Team

10. 200
Projections
Income
Costs
in K €
746
1.4 m
1 m
5.2 m
1.9 m
23644
2018 2019 2020 2021
1 Million €
Seed Investment
Raising:

11. Join us to equally empower
everyone to succeed with software.
info@miraminds.com
https://miraminds.com

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com